“The Quiet Toy” Crayola Ad
Know who your actual customer is.
For example: If someone is buying Crayons…it’s the PARENT not the child spending the money.
This 1979 Crayola ad appeals specifically to parents who …
Category: Copywriting
Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.
“Lumpy Mail” example with bottle opener
This is an example of “Lumpy Mail” which is a piece of mail with some object in it that makes you want to open it.
This example came from Self …
Surgical terms explained in quick graphic
This interesting little scribble shows you the different endings of surgical terms, and what they mean. I learned something from this!…
1977 Old Faithful and New Faithful Volkswagen Ad
This “Before and After” style print ad spread in a magazine showed you the past and present of reliable cars from Volkswagen.…
Great headline for Atari ad
“Don’t watch TV tonight. Play it!” This was a great headline in 1978 when “Playing the TV” was a totally new and novel concept!…
Great “Yearly Upgrade Deal” from ConvertKit
This was a great simple email offering 2 months free if I update to a yearly plan on ConvertKit. Since I spend a decent amount of money with them, this …
Handwritten door flyer
This door flyer appears to be handwritten, so it kind of catches your attention, and then goes into why replacing your windows is a good idea.…
Volvo Turbo Wagon Ad
Read this great copy and watch how Volvo makes the case that:
– Just because it’s a wagon doesn’t mean it’s slow.
– In a 0-60 test this Volvo beats …
Rouge grammar vigilante simplifies a sign
Someone made this sign easier to read by removing harder words than necessary. This sign should just say “We do not accept Apple Pay at this time”…
Awesome 1980 Boom Box print ad
I love the simplicity and grabbiness of this ad, and how it focuses on one major feature of this stereo: A handle.
It shows that by buying this stereo “boom …
Funny “direct mail” for a bad parker
This funny printed leaflet left on a car taking up two spaces tows the line between a direct threat and a joke 😂…
1956 Tubeless Tire Magazine Ad
I like this ad because the headline copy and image work together to show the part of your car that actually touches the road is just your tires.…
Copywork exercise
CopyWork is a copywriting exercise where you hand-copy ads to learn how they were written.
When you learn piano you first copy other songs, then later you create your own …
Funny library sign
This library sign uses some humor to show that you shouldn’t eat in the library. If this sign wasn’t humorous, people might not even notice…however because it’s funny it’s far …
The keyword “Copywriting” from 2004 to now
Interest in the keyword “Copywriting” from 2004 to present has skyrocketed since January 2022.
What’s your explanation?…
Building social media audience Before/After Instagram Ad
This clever Instagram Ad for CreatorU uses a meme to show that building an audience is easier with them.…
“The Most Beautiful Vehicle In The World” Dirty Range Rover Ad
This is an amazing ad that’s totally frameable on a wall, and it shows a dirty Range Rover that just went mudding.…
Simple email copywriting guide
This is a great little guide to be slightly more assertive with your emails without seeming like a jerk. These simply copywriting language tweaks can go a long way.…
Funny Justine’s Peanut Butter Packaging Copy
A funny “letter to Jelly” on the back of a Justine’s Peanut Butter…
What makes a good error message graphic
This helpful graphic outlines what make a good error message.
….and here’s what makes a BAD error message:
…