CRO -vs- Copywriting -vs- Digital Marketing
🟦 = “Conversion Rate Optimization” 🟥 = “Copywriting” 🟨 = “Digital Marketing” Surprising how much larger the term “Digital Marketing”...
Synthesia home page
This is a great home page from software company Synthesia. It has an easy headline, 3 key features and benefits,...
Great Us -VS- Them Instagram ad
This Instagram ad for a snoring prevention device gives 4 reasons to use their product instead of the standard breathing...
Breakdown of the writing industry
Fiverr is one of the largest freelancer platforms out there, and if you hover over a category, it’ll essentially give...
List of psychological triggers that make people buy
Originally listed out by Joe Sugarman in his book The AdWeek Copywriting Handbook, he identified 24 “triggers” that can cause...
Kool-Aid Benefits Ad
This ad justifies drinking Kool-Aid over soda for it’s nutritional value and price value. I might call BS on the...
Super simple private chef and meal prep flyer
Sometimes you don’t need a TON of text…in fact this simple flyer is super minimal and targeted to where it’s...
Ekster bifold wallet ad
This ad seen on Twitter uses an image plus 4 bullet points to explain why old wallets suck and this...
High end gaming mouse Twitter Ad
You’d wonder whose buying an expensive computer mouse, but gamers pay big money to get ultra fast response rates and...
Simple ad for getting an Instagram username
I liked this simple ad for a service that helps claim an Instagram user handle. In a little square it...
Hidden Rules Among Classes
An interesting chart about hidden rules between income classes. This could be used to speak clearer to your target audience.
13 predictions from David Ogilvy from 1983
Exactly 40 years ago in 1983 David Ogilvy from the mega-popular advertising book “Ogilvy On Advertising.” His hand was turned...
Copywriting Formulas
I wrote a blog post full of copywriting formulas here, mainly these:#1.) AIDA: Attention, Interest, Desire, Action #2.) PAS: Problem,...
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Copywriting is the marketing that feeds your core business
Copywriting is a skill that can be applied to any product or service.
Twitter Posting Cheat Sheet
Here’s a helpful cheat sheet to screenshot that will help you create Twitter posts.
Neil Gaiman quote
A great quote from @neilhimself about collecting a “compost heap” of ideas an inspirations. I personally call my compost heap...
Great alternative to “Now Hiring” sign
This sign at a CB2 store stepped up their copy from “Now Hiring” to “Dream Job Alert” which is far...
Which hot dog would you choose
Whose hot dog would you want in your mouth? Joe’s -or- Max’s? Joe has the same hot dog, but Max...
Use images for math formulas
Sometimes in marketing math formulas are used, but they can sometimes be dry or boring. Instead make them into “Visual...
Grabbing coffee headline
Ok while I admit this headline sounds a little BuzzFeed-Clickbait…it definitely got my attention and lead me to reading the...
“Life having a trainer for work”
This ad for the CaveDay co-working service has a great headline that describes the product, and has an image showing...
1966 Budweiser “Whiffability Test” Ad
This clever ad probably makes ya want to smell a Budweiser! In the copy it describes how to setup your...
“The Rolls Royce of Pans” Twitter Ad
This HexClad cookware Twitter ad has a cool headline PLUS a catching image with Gordon Ramsay.
Apple Logo Gets Simpler
As Apple started getting bigger and bigger, its logo got simpler and simpler.