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check-your-business-against-10-ai-moats-cover
Carousel

Check Your Business Against 10 AI Moats

AI nuked a lot of traditional advantages: fancy branding, clever copy, even solid code. But it didn’t kill moats, it...

Business Ideas/Instagram/Design
Jul 30, 2026
turn-free-followers-into-paying-live-students-661f4cb2.png
I spend my days writing to millions of people on the internet, for free. Circle Studios delivers the same learnings to a small live audience, at the human level.
— Ruben Hassid
Copywriting/Videos/Advice
Jul 30, 2026
every-new-tool-gets-called-not-real-7c3fe1fa.png

Every New Tool Gets Called Not Real

Every time humans invent a new creative tool, the same script plays: early adopters use it, traditionalists panic, and someone...

Wisdom/Design/Images
Jul 30, 2026
beat-skipped-meals-real-food-ready-fast-6f3fee38.png

Beat Skipped Meals: Real Food Ready Fast

This ad nails the feeling of standing over the sink at 3 pm, shaky and starving, wondering why your brain...

Ads/Copywriting/Design
Jul 29, 2026
back-non-consensus-big-ideas-for-massive-wins-fe914cce.png

Back Non-Consensus Big Ideas For Massive Wins

Most people chase ideas everyone already agrees on, then wonder why the upside feels capped. Marc Andreessen’s 2x2 matrix in...

Business Ideas/Wisdom/Data
Jul 29, 2026
treat-earning-money-like-piano-practice-8d9eba4b.png

Treat Earning Money Like Piano Practice

The image nails it: on the left, a few piano keys. On the right, a stack of dollar bills. Underneath:...

Motivation/Kit/Pricing
Jul 29, 2026
ditch-ai-templates-real-design-converts-8a394e54.png

Ditch AI Templates: Real Design Converts

The image looks like a handwritten apology note on notebook paper, but it’s really a smackdown of lazy AI design....

Ads/Design/Images
Jul 28, 2026
turn-every-1-email-into-36-4256dceb.png

Turn Every $1 Email Into $36

Turn Every $1 Email Into $36 is not a fantasy ROI chart, it’s exactly what your inbox can do when...

Copywriting/Emails/Data
Jul 28, 2026
oatdrink-1785161023963.png

Design Posters That Make Influencers Share Them

Want influencers to share your posters for free? Steal a page from this Oatly street ad. It’s basically a giant,...

Ads/Copywriting/Design
Jul 28, 2026
stop-chasing-passion-follow-your-fascination-video-cover
Video

Stop Chasing Passion, Follow Your Fascination

Passion sounds sexy, but it’s vague and flaky. Fascination is different: you can see it in someone’s eyes, their posture,...

Wisdom/Instagram/Copywriting
Jul 27, 2026
snag-11-big-name-replacements-before-prices-rise-1785071093940.webp

Snag 11 Big-Name Replacements Before Prices Rise

This AppSumo ad looks like a game show smacked into your newsfeed and yelled, “You’re the next contestant.” The bright...

Ads/Copywriting/Design
Jul 27, 2026
packaging-that-sells-freshness-with-one-squeeze-734d917b.png

Packaging That Sells Freshness With One Squeeze

This Wonder Bread ad is a masterclass in making packaging do the selling for you. No fancy tech, no QR...

Ads/Copywriting/Packaging
Jul 27, 2026
thesamparr
Sam Parr
@thesamparr

How to get honest feedback: THE GAP.

"Hey what would you rank this out of 10?" A meeting you just had, a performance, getting a reference check on a candidate...whatever. That's what you ask.

The answers are mostly always between 7 and 9.

"Awesome. What would need to get done to get those last points to make it a perfect 10?"

...

Ask The Gap: Turn Soft Praise Into Fixable Feedback

Most people give you soft praise that feels nice and fixes nothing. “Great job!” is ego candy, not a roadmap....

Wisdom/Tweets/Data
Jul 26, 2026
Video

Turn Trust Into Predictable Sales

Most people chase hacks, but the businesses that win long-term do something way more boring: they become insanely trustworthy. When...

Wisdom/Copywriting/Videos
Jul 26, 2026
bold-humor-on-packaging-that-actually-sells-8833386e.png

Bold Humor on Packaging That Actually Sells

This olive oil tin doesn’t whisper “notes of grass and pepper.” It screams: SINGLE & FAT. On a pink can....

Ads/Copywriting/Packaging
Jul 26, 2026
pick-one-offer-double-your-chances-b22fd0c2.png

Pick One Offer, Double Your Chances

The image nails a brutal truth: most businesses don’t die because there’s nothing to chase. They die because they chase...

Ads/Copywriting/Home Pages
Jul 25, 2026
slide-your-smile-to-100-brightness-af111429.png

Slide Your Smile To 100% Brightness

This Colgate ad doesn’t shout features, it just hands you a brightness slider and lets your brain do the selling....

Ads/Copywriting/Design
Jul 25, 2026
get-a-must-read-newsletter-without-hiring-staff-c5477e4c.png

Get a Must-Read Newsletter Without Hiring Staff

Most companies want a must-read newsletter, but not the headache of hiring writers, editors, and ops people. This Chief Newsletter...

Business Ideas/Copywriting/Design
Jul 24, 2026
make-your-product-habit-forming-like-adobe-54cc91cb.png

Make Your Product Habit-Forming Like Adobe

This parody pack of “Adobe cigarettes” nails something every founder wants: addiction. Each cigarette is a different Adobe app, lined...

Ads/Copywriting/Design
Jul 24, 2026
swipes-email-madmen-style-banner.png

🎤 The SWIPES Email (Friday, July 24th, 2026)

Friday, July 24th, 2026 ​​​​​ This newsletter 100% written by human, some of the images use AI. Swipe: So on...

SWIPES Email/Newsletter
Jul 24, 2026
turn-blank-briefs-into-winning-swipe-angles-68b41ed7.png

Turn Blank Briefs Into Winning Swipe Angles

That image tells the whole story: same writer, same blank page, totally different results. On top, you’re staring into an...

Ads/Copywriting/Design
Jul 24, 2026
closing-the-desire-vs-willingness-gap-740c85d8.png

Closing The Desire vs. Willingness Gap

Most people don’t fail because they lack desire. They fail because there’s a hidden price tag they refuse to pay....

Wisdom/Motivation/Kit
Jul 23, 2026
search-save-build-launch-campaigns-faster-4c4586ce.png

Search, Save, Build, Launch Campaigns Faster

Most marketers don’t have a creativity problem, they have a workflow problem. The image above sums it up: the old...

Ads/Remix/Copywriting
Jul 23, 2026
10-campaigns-marketers-never-bookmarked-93028fe6.png

10 Campaigns Marketers Never Bookmarked

Most marketers bookmark the same shiny, award-winning campaigns. Meanwhile, the quiet killers sit unloved in dusty folders—still pulling sales, still...

Ads/Copywriting/Headlines
Jul 23, 2026
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