What do you think of this marketing take on unemployment?
Updated on
Harry Stebbings
@HarryStebbings·May 7
The biggest lie we are all telling ourselves:
AI will not lead to mass unemployment, it will just make us more efficient.
Simply not true. Mass unemployment is coming to sales, marketing, customer support, success.
We have to face reality.
AI isn’t coming for all marketers—just some. The game has split into three levels, and knowing where you play determines if you thrive or get replaced.
The 3 Levels Explained
- Low end: Generic content, basic copy, short ads. AI does it faster, cheaper, and better.
- Medium end: Human-led but AI-assisted. Data, insights, testing, optimization.
- High end: Deep strategy, creative direction, persuasion, emotional storytelling. Still human.
Why It Works
- Shows where humans create value AI can’t replicate
- Helps marketers future-proof their skillsets
- Frames AI as leverage, not threat
- Clarifies what to outsource vs what to master
Real-World Examples
- Jasper and Copy.ai dominate SEO filler content
- Growth teams using ChatGPT for A/B test ideas
- Agencies like Wieden+Kennedy winning Cannes awards for original storytelling
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