Everything We Use to Run Copywriting Course and SwipeFile
I pay for about 14 pieces of software that return 500x their cost, and I run CopywritingCourse and SwipeFile.com on...
Ice Cream Sales and Shark Attacks: The Correlation Trap
Ever seen two charts that line up perfectly and thought, “Aha! They must be connected”? This graph shows ice cream...
Make People Laugh, Then Make Them Click
This landing page joke nails a hard thing: turning a boring CTA into a delightful surprise.Marketing AnalysisAt the bottom of...
The Wrecking Ball Ad That Sells Reputation Repair
A single bad review can hit your brand like a wrecking ball. SOCi absolutely nails this idea with a visual...
Perfect Plan Comparison: How to Sell the Upgrade
This “Compare Plans” graphic nails the upsell. It clearly shows how much more valuable the paid plan is without overwhelming...
The Power of a "Hidden Problem" Visual
This Zerorez ad nails attention-grabbing design with one simple trick: showing what’s invisible. The magnifying glass revealing hidden dirt in...
The 5 levels every founder faces (in order):
Level 1: Not enough leads
Level 2: No killer product
Level 3: Too many leads (systems breaking)
Level 4: Your team needs to level up
Level 5: You need to level up
...
Ayman Al-AbdullahThe 5 Levels of Every Founder (And Why Marketers Should Care)
Ayman Al-Abdullah nailed it: founders (and marketers) level up like in a video game. Each level brings a new kind...
Cheat The Lottery Billboard
This billboard from Locklab nails attention-grabbing simplicity. “Cheat the lottery” instantly hooks you, especially when it’s followed by the clever...
What This Wealth Chart Teaches About Smart Marketing
This chart shows how assets shift as wealth grows—from cars and homes to businesses and stocks. The richer people get,...
How to Test Thumbnails Like a Pro
This visual from Mario Joos breaks down what really happens when testing YouTube thumbnails. Spoiler: it’s not instant results. It’s...
Everything Talks to Everything: The Battle Map of Signals
This image looks chaotic—but it’s genius. It shows how every battlefield system connects, overlaps, and competes for signal space. From...
The Marketing Circles of Control
This visual nails a key marketing truth: focus where you have power. Marketers often overthink metrics or outcomes they can’t...
The Chart That Sells: Circle’s Engagement Boost Visual
This Circle ad nails it with one picture. It’s a glowing graph that screams “results” without needing a single paragraph...
The Idea Is Easy. Execution Wins.
This image nails a timeless truth: everyone’s got ideas, but only a few act on them. The crowd thins fast...
The Power of a 5-Word Wake-Up Call
Nike nails it again with this ad. No shoes. No athletes. Just a line that punches your excuses right in...
Earn Bigger: Gemini Turns a Wall into a Marketing Launchpad
Big, bold, and impossible to miss. Gemini’s “Earn Bigger” mural on Austin’s 6th Street does what great outdoor ads do—stop...
Tesla’s $1.4T Lesson in Category Leadership
This graphic hits hard: Tesla alone is worth more than the next 20 automakers combined. That’s not just a finance...
Tesla Robotaxi’s “Just Kidding” Screen is Marketing Genius
Even small UX moments can become big brand statements. When Tesla’s Robotaxi riders try to tip their nonexistent driver, they...
Teach Don’t Hand Out: The Benjamin Franklin Way to Build Loyalty
Ben Franklin nailed a marketing truth before marketing existed: help people help themselves. His insight applies perfectly to how brands...
🎤 The SWIPES Email (Friday, November 7th, 2025)
Friday, November 7th, 2025 SwipeFile: Daily marketing inspo. CopywritingCourse: Get good at selling your stuff.Well hello there! Today's SWIPES...
Make It Exist First
This image is a perfect reminder for marketers: perfection kills momentum. The top shows a rough start, the bottom shows...
How SpaceX Built a $10B Alumni Network
When a company breeds founders, not just employees, you know it’s doing something right. This chart shows that over 130...
The Power of Laddered Goals
This sketch shows a simple but brilliant system for turning big dreams into daily actions. It breaks goals into layers:...
The "Kind Lie" vs "Unkind Truth" Curve Every Team Needs
Ever avoided giving feedback because you didn’t want to hurt someone’s feelings? This visual by William Meijer nails why that’s...