LeadPages cancellation page
Most cancellation pages just say “Bye!”This one from Leadpages says, “Wait, can we help?” It smartly turns a negative touchpoint...
Panel Mini Lume Cuve Explainer Video
This 2-minute video does something smart: it’s both an explainer and a YouTube ad, selling a high-end light while educating...
Action Lab Headline
The Action Lab nails it with this bold headline: “One experiment is worth 1,000 expert opinions.” It’s a killer line...
AJ&Smart Design Sprints Landing Page
Ever tried to explain your service and lost people halfway through? AJ&Smart nails this problem with their Design Sprint page....
Stratechery "Aggregation Theory" Images
Ben Thompson’s simple sketch nails a big idea: how the internet flipped value creation. Pre-internet, companies had to own everything—production,...
ArborBridge home page
The Retention.com homepage is a masterclass in clear, conversion-focused messaging. It takes a boring concept like “identity resolution” and makes...
Focus on the other person's needs
Look at these two signs.The first one screams “help me.”The second one quietly says “here’s how I can help you.”...
Evernote Testimonials (Logo Carousel)
Most sites slap logos of media mentions and call it a day. Evernote made that same section come alive. Their...
Zoom Case Study Testimonials
Zoom nails social proof design. Their testimonial page instantly builds trust and pushes visitors toward action. The layout? Clean, scannable,...
Ezoic Results-Oriented Testimonials
Ezoic nails the art of the testimonial by putting numbers right up front. Each quote starts with a metric-packed headline...
Freshbooks Testimonial Strategy (Less is More)
FreshBooks pulls a clever move here. Instead of stacking their page with hundreds of average customer reviews, they shine a...
World Nomads Testimonial Stories
Most people skip travel insurance because they think nothing bad will happen or that filing a claim will be a...
The Dance Dojo Testimonials
Dance Dojo nails the “Why us?” question in their testimonials. Instead of generic praise, each quote shows exactly how the...
Ash Ambirge Gossip Testimonials
Ash Ambirge renames her testimonial section “Gossip About Me.” It’s a tiny tweak that instantly gives her brand a sassy,...
Transferwise Testimonial Combo (Video + Recent)
When you’re dealing with people’s money, trust isn’t optional—it’s everything. TransferWise (now Wise) knows that, and their testimonials page is...
Ben Settle Testimonials
Normally, testimonials with photos crank up trust. But sometimes, the names themselves are enough. Marketing Analysis Ben Settle doesn’t bother...
The Hustle Testimonial Tweets
The Hustle keeps their testimonials simple, social, and current. Instead of long case studies, they just screenshot tweets from happy...
Aweber 5-Tier Pricing
Ever notice how AWeber’s pricing page feels super clean but still nudges you to upgrade? That’s no accident. It’s a...
Aweber Visual Testimonial
AWeber nails the testimonial game here. Instead of a boring text box, they mix a real photo, personality, and a...
UserBase 2 Tier Pricing
UserBase nails the “less is more” approach with their 2-tier pricing. One free, one paid. No messy grid. No brain...
PastaDrop Explainer Video
PastaDrop turned something as boring as “shipping dried pasta” into a hilarious, shareable experience. Their video isn’t just an ad—it’s...
WPEngine landing page for Genesis Pro
This Genesis Pro landing page by WP Engine is a clean masterclass in clarity. Everything from the headline to the...
Clever breakdown of toothpaste ingredients
Ever read an ingredient list and feel like you’re decoding a science textbook? This brand fixes that by breaking down...
When you love doing something, it's a bottomless pool of energy....but you have to love it, sincerely, not because you're gonna make money from it or be famous, or get whatever you want to get, when you do it because you love it, then you can find yourself moving up and getting good at something you want to be good at. https://twitter.com/TopherScott_/status/1264540947356045312?s=20— Jerry Seinfeld