Popular car website uses old-school 90’s style
It looks like a 90’s website explosion. Flashy colors. Clashing fonts. Wild GIFs. But guess what? LingsCars moves more car...
Advanced Personal Finance Sales Page
Ramit Sethi’s “Advanced Personal Finance” page is a masterclass in long-form persuasion. It feels more like a confident conversation with...
Easier to read text with bullet points example
Ever see a paragraph that looks like a wall of text? Your readers probably skip it too. The image above...
Make “Warning Labels” more effective with using bullet lists
Ever seen a paragraph so packed that your eyes just quit? That’s what happens when you drown readers in text....
Remove excess words, use “more info” links
Look at that transformation! The “Before” version drowns readers in details. The “After” version? It’s short, clear, and gets you...
Application Form Word Reduction Copywriting Example
Ever read an instruction twice because it was too wordy? That’s bad copy. The “Before” side here is a mouthful....
Qgiv’s 4-Option Pricing
Qgiv nails something most SaaS companies overcomplicate: clear pricing tiers that make upgrading feel natural. No fluff. Just four tidy...
Advanced Personal Finance Pricing Structure
This pricing table from Ramit Sethi’s personal finance course is a masterclass in framing. Two options, same product — but...
David Ogilvy Copywriting Advice Compilation
David Ogilvy once said, “If you can’t advertise yourself, what hope have you being able to advertise anything else?” Brutal,...
Email promo for Advanced Personal Finance
Ramit Sethi’s email launching How to Win the Game of Advanced Personal Finance is a masterclass in positioning. He’s not...
If you can’t advertise yourself, what hope have you being able to advertise anything else?— David Ogilvy
Copywriting portfolio of Lee Rowley
Lee Rowley’s portfolio isn’t just a “look what I’ve done” page. It’s a mini sales funnel cleverly disguised as a...
Sumo Pricing
Sumo’s pricing chart isn’t just a price list—it’s a mini comic strip that sells. Each plan has its own cute...
KingSumo Pricing
KingSumo’s pricing table is a masterclass in simplicity. Four options, neat layout, and zero fluff. Your eyes instantly know where...
Crazy Egg Tiered Pricing
Crazy Egg nails the art of tiered pricing. Just one glance, and you instantly know which plan to pick. The...
SquareSpace Tiered Pricing
Squarespace noticed something: customers weren’t just comparing plans, they were comparing needs. Instead of stacking all pricing options into one...
Churn Down For What Email Subject by AppSumo
Most emails about “reducing churn” sound like watching paint dry. But AppSumo nailed it with a playful twist: “Churn down...
The Hustle Funny "Four Loko" Email Giveaway
The Hustle nails what every referral email should be: funny, fast, and free of fluff. Instead of corporate-sounding “invite your...
Great features page by PipeDrive
Pipedrive nails clarity. Their features page says exactly what the product does and why it matters in seconds. No fluff....
PipeDrive Home Page
Most SaaS homepages try too hard. Pipedrive’s does the opposite. It’s clean, fast to understand, and relentlessly focused on one...
New Professionally Designed KopywritingKourse Sales Page
This sales page is like a crash course in how design and copy can team up to sell without shouting....
Amazon Alexa Google AdWords Ad
This ad nails it with just one line and a doodle. “Alexa, turn on my…” instantly sparks curiosity. The fan...
Visual Demo style landing page for writing software
Notion’s homepage is basically a “try before you try” experience. Instead of walls of text, it uses mini demos, gifs,...
Copywriting Command Center for new copywriters
Most new copywriters struggle not with writing, but with staying organized. This “Copywriting Command Center” solves that problem in one...