Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
Vintage Land Rover ad speaks on innovation
The nature of tech companies are constant innovation and changes to their products. The same was true in the early...
Miro "Just Show It" GIF
Instead of explaining what Miro does, this Twitter ad for Miro just shows a team building a workflow. Sometimes it's...
SaaS displays offer on account signup page
This brand restates homepage offer when signing up for account. I am sure this helps the abandon rate on this...
John Carlton’s headline paints a picture in the readers head
This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my...
Dedicated customer success story page with unique CTAs
This is an entire page dedicated to highlighting the success of Rip Curl. The best part of this is that...
Gary Provost on writing w/ short sentences.
A interesting take on keeping your writing fresh and interesting even if you are not saying the most interesting things.
1983 Bacardi Rum Bottlecap Mixer Ad
This is a cool ad for Bacardi Rum that shows all the different beverages you can mix it with, and...
Campaign Monitor Homepage with customer success story
Great graphics throughout this homepage. The images clearly show the website & its functions. I really enjoy the testimonials which...
Black friday email for watch brand gives sense of urgency
I love the headline "Tomorrow is too late" The brand then restates that this is indeed the best sale of...
Cool animated product description for clothing company
This was a clever way to show the main feature highlight of there popular mens short product line.
Well researched & relatable beer print ad
This was definitely written by someone guilty of a few drunk dials. It shows that the most effective way inside...
SaaS homepage feature & benefits section cleverly adds in customer testimonials
This is a great 1-2-3 punch when describing the features of your product. What is it. What it will do...
1953 Revere Ware Cooking Tools Ad
This is a simple and effective print ad showcasing the entire lineup of a cookware brand, and it gives an...
Email with countdown offer sparks sense of urgency
The ticking timer is always a easy way to create a sense of urgency. The block of text below could...
1997 LA Times Beeper Code Article
This seems so stupidly old school, but the whole world used to run on these things called "pagers" or "beepers."...
Bose black friday email has the perfect formula to make sales
This email has a great layout designed to make sales. Each product includes: The social proof a 5-star rating offers...
Email marketing service pricing slider
Pricing adjust based on the size of your email list. This seems to be standard for email host but it's...
Mixpanel has an entire page dedicated to testimonials
The page opens with a scrolling bar of customer testimonials which include there twitter handle - this adds a layer...
Vintage Range Rover ad
I love how this ad relates its product's feature to another popular product on the market that is known for...
SaaS interactive product description
Mailmaido uses there homepage real estate well by turning their product descriptions into a interactive slider.
AirSign Vacuum Ad
This is a weirdly eye-catching ad image from AirSign. It is highly reminiscent of this 1978 Susan Wood photo. Definitely...
Sales email for battery that shows of use cases
Eufy Anker 757 email ad shows the product in different scenarios in gif form which sparks ideas of how each...
1977 Honeywell "Electronic Mail" Ad
This is an eye-grabbing advertisement for Honeywell office equipment that talks about this newfangled technology (for 1977) called "Electronic Mail."...
Twitter Ad for fitness app using animation to show value
The video really builds on the headline: "Fitness workouts for all levels, guided trainings, result tracking in one app." It...
