
Jaspr Air before/after
Look at that: “97.1% less mold in 1 hour.” That’s ultra-specific. Not “kills mold fast” or “almost all mold gone.”...

Cool Tesla visual lineup
This single image tells the whole Tesla story — from the blocky Cybertruck to the sleek futuristic concept car. No...

Lex Fridman's Podcast Setup
Lex Fridman runs one of the world’s biggest podcasts… out of a single room in Austin, TX. The kicker? His...

Before/After results section on webpage
This ProductLed visual nails what every marketing message should do—it shows transformation. Not features, not specs, but actual change. The...

Fear-based (yet effective) email subject headline
This Citizen app email nailed one thing: immediacy. The subject line “Another Offender Moved Near You” triggers an instant emotional...

The elements of change: what happens when one is missing
This chart nails it: lasting change only happens when every ingredient is in place. Miss one, and things go south...
What do you think of this marketing take on unemployment?
AI isn’t coming for all marketers—just some. The game has split into three levels, and knowing where you play determines...
100% response rate from sending custom swords in the mail
This is a cool method for getting people to open a piece of mail (a package) and also respond, this...

Warren Buffet’s simple deficit-ending plan
Warren Buffett’s “5-minute fix” for the federal deficit is a masterclass in incentive design. His idea is brutally simple: tie...
Hire slowly, fire quickly. But always with empathy.— Ayman Al-Abdullah
You can get people to pay for your product before building a bunch of marketing.
Jason Cohen (founder of WP Engine) said he had 30 people ready to pay $50/month before he had a name,...

🎤 The SWIPES Email (Friday, May 16th, 2025)
Friday, May 16th, 2025 SwipeFile.com: Inspiration/Ideas for Marketers. CopywritingCourse.com: Optimize all marketing you make.Swipe:This is a funny ad from a...

Y combinators investment wishlist 2025
Y Combinator just dropped their “Request for Startups” list, and the 2025 batch is all-in on one theme: AI that...

The most common jobs by age group graphic
This infographic from Qualtrics shows the most common jobs by age group. From teen cashiers to elderly farmers — it...

The 80% Line Test for Doing What You Actually Want
Ever say yes to something and instantly regret it? Enter Noah Kagan’s “80% Line” chart — a super simple way...

Eye-grabbing ad for copywriters.
A bold orange background. Giant white letters screaming “COPYWRITERS WE STILL <3 YOU.” That’s it. No fluff, no hype, just...

Stress Levels and Performance Curve
This chart nails something every marketer feels: stress can make or break performance. Too little, and you’re bored. Too much,...

Mini-Split Air Conditioner ads from Pioneer.
Pioneer nailed this comparison ad. It’s simple, visual, and instantly communicates value without paragraphs of text. Marketing Analysis The image...
Matt Gray Interview: Building personal brands, communities, and media-first startups
This is my interview with popular entrepreneur Matt Gray:[[VIDEO]]🎧 Prefer listening to this? Here's a podcast version! 🎧">Here's my personal...

Vitalik Buterin shows his personal focuses for 2025.
Vitalik Buterin just dropped his 2025 goals publicly. Not in a press release. Not hidden in a company update. Right...

How Greg Isenberg would make a sass out of AI.
This sketch from Rick Isenberg nails how to grow a SaaS without ads or a big team. Simple framework: creators...

AI Social media creation tool ads on Instagram.
This Holo AI ad doesn’t look like a typical Instagram Story ad. It’s a full-blown landing page squeezed into a...
This 1950s Business Still Makes $6 BILLION per year
Sam tells the wild story of the "Mushroom King"—a guy who went from selling mushrooms to selling a security system...

Tropicana Orange Juice rebranding design failure.
Tropicana once swapped its classic orange-with-a-straw packaging for a minimalist glass of juice. The result? $30 million in lost sales....