Friday, October 11th, 2024
An educational (and fun) email by Copywriting Course. Enjoy!

🎤 Listen to this email here:

Swipe:

I love "crappy ads" like this because:
1.) They are easy to make.
2.) They grab attention so well.
3.) They make me laugh 🤣

Checkout this one from the City of Los Angeles:

This is another addition to my "crappy design folder" for sure 😂

Wisdom:

There's a phenomenon called "Traffic Waves" which cause traffic out of nowhere.

The funny thing is, they're often caused by ONE asshat driver who does something stupid, then the consequences form a "wave" like this:

I did an experiment about this in college and videotaped hours of traffic on I-35 from a tall building hotel.

When you speed up the footage of traffic, you can always pinpoint it to like ONE car slowing down or being too timid in traffic and causing mass traffic for miles.

Interesting:

“This was written using a computer.”
No one cares about that anymore. Everything is written or read on a computer now.

Similarly, “Written with AI” will cease to be a distinction.

My opinion is that moving forward less people will care if something is written with AI, or researched with AI, or created with AI.

The obvious exception is if someone is specifically presenting themselves as a human author but AI is writing:

Picture:

I got married a few weeks ago and it's fun to see a trickle of the videos start come in! I'm still waiting for all the professional photos to come in but with the videos you can grab shots, here's a few!

Essay:

This was a random note I wrote 10 years ago, displayed verbatim:

Here’s the computer program of my life:
load (Neville){
0: Born
20: Make money
30: Slow down
40: Family
50: End competitive working life
60: Family
85: End;
}

Yours is likely the same, maybe some variance in numbers.

Almost every biography I’ve ever read ends with “wish I spent even more time with friends and family.”

The journey is the point :)

Splurge:

One of the ways to showcase a product is just show the product getting results.

I'm writing some promotional emails today and one thing I did was just put a bunch of results in a table and screenshot them like this:

I don't think this is the BEST way to showcase all these results, but it's quick and easy!

Might be cool to try it on any of your own upcoming promotions.

Have a great Friday!
Sincerely,
Neville Medhora

P.S. Checkout some wins from Copywriting Course members:

"Love the personalized feedback and critiques. So valuable!" -WF

"The copywriting skills I'm learning here make everything I write clearer, more concise and persuasive." -GF

"Thanks for the shortcuts for creating my portfolio. I got my first gig!" -GK

"Thanks for the tips, feedback and accountability in planning my end-of-the-year sales!" -LD

"Everything I need to promote myself, my business and my clients’ businesses is in this course. And the personalized mentoring and feedback makes this a premier copywriting and marketing resource." -LW

Learn More about CC

Prohibition: Thirteen Years That Changed America

Read Write Own

The Order of Time

The Wright Brothers

The Fish That Ate the Whale: The Life and Times of America's Banana King

The Dark Forest

Pushing Ice

Stories Of Your Life And Others

End of the year Q4 is the biggest time for promotions

Working Backwards Towards A Goal

Planning out 2025 to 2030

Before and After of Chat with any PDF Sales Page

Gen Z's Favorite Social Media Platform

The 8+8+8 Rule

🎤 The SWIPES Email (Friday, October 18th, 2024)

90% of the Fortune 500 use Canva Ad

Amazon shareholder letter

Economical Billboard Marketing

Must B Nutty rebrand to Siete sold for $1.2 billion

Seen in Jerusalem during wartime 😬

What the masses know they should do -vs- a magic formula

City of Los Angeles crappy designer ad

🎤 The SWIPES Email (Friday, October 11th, 2024)

How to learn copywriting, what order to learn skills

Command Palette