
Espiritu huaraches mark-up photo
I loved this simple photo with “writing mark-up” to explain each feature of these huaraches shoes.

GPT-4 Exam Performance vs Average Students
This is a simple chart showing the test grades of different common exams by GPT-4 versus the average student. GPT-4...

4 main ways to scale
If you want to build something big (or run a small company with large outputs), you need to some form...

“Gets Better With Age” Twitter Wallet Ad
This simple ad on Twitter shows a wallet on Day 1 and Day 1,582….and it looks exactly the same….showing that...

1947 Welch’s Grape Juice Print Ad
1947 was LIT! There’s two funny things going on in this ad: 1.) Granny is straight up spiking the grape...

Consulting on a platform
One regret I've had is not putting my consulting on a platform. This tiny hidden page is what 100% of...

Copywriting is not just for professional copywriters.
I’ve always believed copywriting is a skill to learn so you can apply it to a business you own, not...

Avis “We’re only Number 2” Ad Campaign
This “reverse psychology” style ad campaign from Avis did a fun judo-move and turned their “being only No. 2” status...

AIDA Formula
One of my favorite formulas for writing ANYTHING is the AIDA Formula. Have you ever used it?? I have a...

Funny “Neighbor-Poll” outdoor signage
Forget running a Twitter Poll, just run an outdoor “Neighbor-Poll” to see which house color your neighbors prefer!

Friskies Cat Food Print Ad
A cute vintage ad with a great headline for pet owners that want to make their cats happy.

"Units of Luck"
Instead of think of "Luck" as some nebulous concept, think of it like a unit of measure. In other words:...

Cool “Us” vs “Them” graph showing a service
This is a cool way to demonstrate the value of a hiring service, but showing the end results of their...

Before & After Hair Loss Ad
There’s nothing like a good old fashioned Before & After photo to demonstrate the transformation a product claims. Instead of...

1959 Crayola Print Ad with Great Headline
This ad from 1959 shows some of the original Crayola advertising. This cool ad shows a little kid with his...

To me, this is what ideal male body looks like:
• Muscles look big (but not too big) • Maintainable body fat • Can still be limber Judging by the...

Vintage Domino Sugar comparison Ad
The sugar industry fought back in the 1950's when the health-conscious tried to remove sugar from the American diet. This...

Automated bidet controls
Once you go this route, it’s hard to go back 😏 A couple years back me and my brother went...

Honest before/after shoe ad with time
This is shoe ad that shows the shoes before and after almost 5 years…and it’s completely honest that there will...

1967 "What does a banana have to be to be a Chiquita?" Ad
A hilarious 1967 print ad with a shocking image, intriguing headline and copy making you crave a banana. 🤣

Nokia “Personal Assistant” Phone Ad
While this phone looks extremely primitive to us now, this was once considered so high tech that it would be...

Built-In Crayon Sharpener Box
If you wanted to flex as a kid, you showed up with the box of Crayons with the built in...

Taglines and slogan advice
My advice for people coming up with taglines or slogans for their company: Don’t pay attention to billion dollar brands!...

MarketHire to-the-point ad
As a copywriter I love simple and effective ads. This MarketHire ad on Instagram shows “Lisa” who can increase your...