Financial Times 404 Page

Most 404 pages are boring. But the Financial Times turned theirs into a mini economics lesson filled with wit and...

Nufs Crackers page redesign before and after

NUFS redesigned their cracker product page and saw conversion rates jump. The tweaks weren’t fancy—but they nailed basic sales psychology...

Time Management Tips List

This list of 15 time management tips is gold. Each one’s short, punchy, and funny enough to keep you entertained...

Great 3-tier explanation of a sites offerings for sale.

Productive Therapist nails the classic 3-tier pricing layout. It’s clean, visual, and instantly tells the buyer: “Pick the one that...

Cool “Inside Out Movie” chart of emotions

This “Inside Out” chart nails it: every emotion is powerful, but the magic happens when they mix. Marketers who understand...

🎤 The SWIPES Email (Friday, September 6th, 2024)

Friday, September 6th, 2024​An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:​Swipe: This is an...

Late Checkout Agency Client List

This agency didn’t just name-drop clients. They turned their client list into a visual leaderboard of credibility. Big logos. Big...

X open source code

Most people chase likes. But according to the leaked X algorithm, likes barely move the needle. Replies and profile clicks...

Magic Call Script Signup Form

The “before” version looked nice but didn’t sell. The “after” version adds a simple graphic showing a web page and...

The Spreadsheet Apocalypse Graph

This graph shows how spreadsheets “killed” bookkeeping jobs but unlocked way more high-value roles in analysis and management. Every big...

Did you know Jerry Seinfeld is 70!?

Jerry Seinfeld turning 70 reminds us how powerful simple, consistent ideas can be. Seinfeld built a billion-dollar brand by turning...

Hampton Before and After Website Design

The Hampton redesign didn’t reinvent the wheel, but it sure polished it. The site went from dark and formal to...

Bartlett Tree Experts Direct Mail

Bartlett Tree Experts nailed neighborhood marketing with this genius postcard. Instead of shouting “We’re the best,” they quietly show it—literally...

MembershipGeeks Pricing Structure

MembershipGeeks nails their pricing page. Two clear options. Clean layout. Each plan’s value spelled out like a restaurant menu. Why...

CopyHackers Copyschool Pricing Structure

Most pricing pages feel like a math workbook. Too many buttons, too many plans, too much thinking. Copy School flips...

🎤 The SWIPES Email (Friday, August 30th, 2024)

Friday, August 30th, 2024​An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:​Swipe: This is a...

How companies displayed the gun emoji chart

Ever notice how big tech quietly swapped the gun emoji for water pistols? This chart shows how Apple, Google, Microsoft,...

Life of a project timeline chart

Every marketer knows this chart is too real. You start out thinking your campaign idea is genius... then halfway in,...

PostHog PricecutEmail

PostHog nailed this email. They didn’t just announce lower prices—they made it funny, visual, and insanely clear why it matters.Marketing...

Making friends, keeping friends, and growing your network (from the master Nick Gray)

Chart showing amount of sweat produced by different areas of the body

Here’s a weirdly satisfying visual: a full-body sweat map showing exactly where humans sweat the most. It looks scientific, but...

Kreated.com. Get Roasted.

Kreated found a clever way to get clients: they sell $75 “website roasts.” Instead of just pitching design services, they...

Kreated sales page

This sales page is pure conversion candy. It’s got everything a visitor needs to trust, engage, and buy — no...

Small money move vs big money move:

In this YouTube Short, a cleaning company shows a filthy car interior going from gross to spotless in under 30...