Campaign Monitor Homepage with customer success story

Campaign Monitor nails what most SaaS homepages struggle with: showing, not just telling. Their homepage instantly explains what the product does through crisp visuals and real customer proof.

Marketing analysis

Every scroll teaches you something. You see the drag-and-drop builder, how SMS integrates, and real customers who turned their “small idea” into a success. Each image is basically a mini demo—no video, no confusion.

Why it works

• Visuals show product value faster than words.
• Testimonials boost trust through real faces and stories.
• Clear CTAs invite visitors to “try” instead of “buy.”
• Consistent design keeps the focus on outcomes.

Examples

• Canva’s homepage shows real editing in action.
• Notion uses GIFs to show workflows in seconds.
• Shopify highlights store examples with real founders.
• Mailchimp mixes animation and case studies to educate while selling.