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🎤 The SWIPES Email (Friday, September 26th, 2025)
Friday, September 25th, 2025 SwipeFile.com: The idea vault for marketers. CopywritingCourse.com
SWIPES Email/Newsletter
Sep 26, 2025
Scarcity and Appeal in a Balloon Dog Lamp Campaign
This ad proves great visuals sell more than fancy copy ever could. The Balloon Dog Lamp by Jeff Koons looks...
Ads/Images/Advice
Sep 25, 2025
Namya @ Supafast
@namyakhann
Dear founders,
Stop making websites so ‘pretty’ that when I scroll down to the footer, I have no idea what your company actually does.
Avoiding the Trap of Overly Pretty Websites
Namya nailed it in her tweet: too many startup sites look fancy but fail to say what they actually do....
Copywriting/Advice/Sales Pages
Sep 24, 2025
Striking Visuals and Copy: Analyzing the Motorcycle Safety Infographic
This chart nails fear-based messaging with cold, clean data. The headline “Motorcycles are the deadliest” grabs your gut, then the...
Ads/Copywriting/Data
Sep 24, 2025
Unlocking the Power of "Exploding Topics" for Marketers
Exploding Topics nails this landing page. The headline promises growth. The rocket adds energy. And the layout? Simple, clean, and...
Ads/Copywriting/Images
Sep 23, 2025
What problems people are using ChatGPT for
OpenAI dropped a juicy stat chart showing how people actually use ChatGPT. Spoiler: it’s not all code and poetry. Most...
Copywriting/Data/Advice
Sep 22, 2025
Unlocking Engagement with a Dynamic Nutrition App Ad
This Lose It! ad is a masterclass in simplicity. One look and you instantly get what the app does. It...
Ads/Copywriting/Images
Sep 21, 2025
Ayman Al-Abdullah 🧱
@aymanalabdul
General rule of thumb for hiring
Hire people who you think can add ~5x their salary in value to the company each year
Unlocking Value: The 5x Rule for Hiring
Ayman Al-Abdullah dropped a simple but killer hiring rule: only hire people who can produce 5x the value of their...
Data/Advice/Social Media
Sep 26, 2025
Jason Cohen
@asmartbear
What’s the difference between a goal of $1M ARR and a goal of 1666 customers, if I stipulate that every customer’s MRR is $50?
If you can’t answer that, you’re not thinking clearly about your company’s purpose, what is a cause, and what is an effect.
Decoding Financial Goals: A Lesson in Clarity from Jason Cohen
Jason Cohen flips the usual “hit $1M ARR” goal on its head. He asks: what’s the difference between that and...
Data/Quotes/Advice
Sep 26, 2025
Lenny Rachitsky
@lennysan
Nobody knew Zeit until it became Vercel.
Nobody cared about Codeium until it became Windsurf.
Nobody loved mopping until P&G created the Swiffer.
Nobody cared about processors until Intel chose Pentium over "ProChip."
The wrong name kills products. The right name creates
The Art of Naming: Transformative Brand Success
Lenny Rachitsky dropped a spicy truth bomb: bad names kill products, great names create markets. “ProChip” sounds like a microchip...
Copywriting/Before & After/Advice
Sep 25, 2025
Ad
Sam Parr
@thesamparr
What’s the difference between a $10m, $100m, and $1b lifestyle?
Asked this question in Hampton's Slack community since we have people worth $10m - $2b.
A few takeaways from the 50+ replies:
$50k – $100k liquid
• The first “I feel rich” for many in 20s.
• Bills stop
Posted by 
Sam Parr
Sam ParrFrom $100,000 to $2B, the differences in mentalities
Sam Parr tweeted about wealth levels and noted an interesting point: people start to feel rich once they hit $50k–$100k...
Ads/Copywriting/Data
Sep 23, 2025
Jacob Posel
@jacob_posel
Nikita literally just told you how the X algo works
Unlocking the X Algorithm
When Jacob Posel tweeted that “Nikita literally just told you how the X algo works,” everyone leaned in closer. He...
Copywriting/Advice/Social Media
Sep 22, 2025
Effective Visual Comparison: Fresh vs. Dried Peppers
Who knew peppers had secret identities? This chart shows how a jalapeño becomes a chipotle, a poblano becomes an ancho,...
Before & After/Images/Advice
Sep 22, 2025
Ad
Swipe This: Effective Pricing Page Design
This pricing page is clean, bold, and instantly clear. Two plans, two colors, no confusion. The headline “Simple Pricing” tells...
Ads/Copywriting/Images
Sep 26, 2025
US -vs- THEM ad with image and reasons
Nutré pulls off a brilliant side-by-side comparison that instantly wins the viewer’s gut reaction. One look, and you already know...
Ads/Copywriting/Before & After
Sep 25, 2025
Retro Charm and Clear Messaging: A Winning Combination for eDDie's
A great street sign can stop people mid-stride, and eDDie's Shoeshine & Repair pulls it off perfectly. It uses retro...
Ads/Copywriting/Pricing
Sep 24, 2025
Visualizing the Future: Analyzing a Strategic Master Plan Image
This visual from Tesla turns a complex, multi-year plan into a clear story anyone can grasp in seconds. No buzzwords,...
Data/Images/Advice
Sep 23, 2025
Tibo
@tibo_maker
Replying to @tibo_maker
We launched Tweet Hunter at $9/month.
Seemed smart.
"More people can afford it!"
Every few months, we raised prices incrementally.
...
Pricing Strategy: How Incremental Increases Boost Revenue
Tibo’s Tweet about raising Tweet Hunter’s price from $9 to $49/month is a masterclass in pricing psychology. Instead of seeing...
Copywriting/Before & After/Data
Sep 23, 2025
Masterful Ad for Fitness App: A Visual Breakdown
Everfit’s ad for its fitness coaching app is a masterclass in clear communication. One glance tells you what it does,...
Ads/Copywriting/Images
Sep 22, 2025
