Want your kid to become a doctor, lawyer, engineer, or business owner?
Apparently pestering your kid to become a doctor, lawyer, engineer, or business owner really works! A possible reason for the...
Espiritu huaraches mark-up photo
I loved this simple photo with “writing mark-up” to explain each feature of these huaraches shoes.
1967 "What does a banana have to be to be a Chiquita?" Ad
A hilarious 1967 print ad with a shocking image, intriguing headline and copy making you crave a banana. 🤣
4 main ways to scale
If you want to build something big (or run a small company with large outputs), you need to some form...
“Gets Better With Age” Twitter Wallet Ad
This simple ad on Twitter shows a wallet on Day 1 and Day 1,582….and it looks exactly the same….showing that...
Built-In Crayon Sharpener Box
If you wanted to flex as a kid, you showed up with the box of Crayons with the built in...
Consulting on a platform
One regret I've had is not putting my consulting on a platform. This tiny hidden page is what 100% of...
Copywriting is not just for professional copywriters.
I’ve always believed copywriting is a skill to learn so you can apply it to a business you own, not...
MarketHire to-the-point ad
As a copywriter I love simple and effective ads. This MarketHire ad on Instagram shows “Lisa” who can increase your...
What happens when messaging groups get to big?
Anyone else notice when messaging groups get too big, the quality goes down dramatically? Like if you're in an iMessage...
Funny “Neighbor-Poll” outdoor signage
Forget running a Twitter Poll, just run an outdoor “Neighbor-Poll” to see which house color your neighbors prefer!
Friskies Cat Food Print Ad
A cute vintage ad with a great headline for pet owners that want to make their cats happy.
GPT-4 Exam Performance vs Average Students
This is a simple chart showing the test grades of different common exams by GPT-4 versus the average student. GPT-4...
Cool “Us” vs “Them” graph showing a service
This is a cool way to demonstrate the value of a hiring service, but showing the end results of their...
Before & After Hair Loss Ad
There’s nothing like a good old fashioned Before & After photo to demonstrate the transformation a product claims. Instead of...
1947 Welch’s Grape Juice Print Ad
1947 was LIT! There’s two funny things going on in this ad: 1.) Granny is straight up spiking the grape...
To me, this is what ideal male body looks like:
• Muscles look big (but not too big) • Maintainable body fat • Can still be limber Judging by the...
Vintage Domino Sugar comparison Ad
The sugar industry fought back in the 1950's when the health-conscious tried to remove sugar from the American diet. This...
2 Hour Cocktail Parties
My buddy Nick Gray is famous for throwing "2 Hour Cocktail Parties", and one fun thing he does is organize...
Honest before/after shoe ad with time
This is shoe ad that shows the shoes before and after almost 5 years…and it’s completely honest that there will...
"Units of Luck"
Instead of think of "Luck" as some nebulous concept, think of it like a unit of measure. In other words:...
Nokia “Personal Assistant” Phone Ad
While this phone looks extremely primitive to us now, this was once considered so high tech that it would be...
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1959 Crayola Print Ad with Great Headline
This ad from 1959 shows some of the original Crayola advertising. This cool ad shows a little kid with his...
Taglines and slogan advice
My advice for people coming up with taglines or slogans for their company: Don’t pay attention to billion dollar brands!...
