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🎤 The SWIPES Email (Friday, September 19th, 2025)
Friday, September 19th, 2025 SwipeFile: Inspiration for your marketing. CopywritingCourse: Get REALLY good at selling. Swipe: I'm trynna make...
SWIPES Email/Newsletter
Sep 19, 2025
Ayman Al-Abdullah 🧱
@aymanalabdul
Building your business without an Ideal Client in mind is like writing a love letter and addressing it:
"To Whom It May Concern"
Don't take my word for it. Take Quentin's:
Have an ideal client in mind
Ayman Al-Abdullah nailed it: building without an ideal client is like writing a love letter addressed “To Whom It May...
Business Ideas/Copywriting/Tweets
Sep 18, 2025
11 ways to make money from your email list
Most people see email as a content channel. Smart marketers see it as a business. This ConvertKit graphic breaks down...
Business Ideas/Emails/Data
Sep 17, 2025
Where AI gets it’s facts
Crazy stat: 40% of AI’s “facts” come from Reddit. Not from journalists, experts, or brand blogs—but random humans sharing stories...
Copywriting/Data/AI
Sep 16, 2025
10 types of laziness and their cure
Ever find yourself “too tired,” “too busy,” or “not sure where to start”? This visual from César Solís nails it:...
Motivation/Images/Advice
Sep 15, 2025
"Wall of Love" Testimonial Template
People trust other people more than they trust your marketing. That’s why a “Wall of Love” is such a killer...
Copywriting/Quotes/Advice
Sep 14, 2025
Heshie Brody
@heshiebee
TIL that Perplexity sponsors Theo Von’s podcast
I’m listening to this episode and I noticed how Theo is constantly pulling up Perplexity to verify topics that are being discussed
How Perplexity is sponsoring podcasts for marketing
Perplexity nailed a sponsorship idea that feels totally natural. Instead of an awkward ad read, Theo Von just uses Perplexity...
Ads/Copywriting/Podcast
Sep 19, 2025
Posted by 
Sam Parr
Sam ParrHampton multi-city landing page cop
Hampton’s new homepage hits hard on one message: founders don’t have to go it alone. But instead of staying vague,...
Ads/Copywriting/Home Pages
Sep 18, 2025
Before and After of a software visual demo
Quick: which side of this image grabs your attention? Yep, the “After Foreplay” side. Clean, focused, and makes you feel...
Ads/Copywriting/Before & After
Sep 17, 2025
Before/After frozen coffee ad
Cometeer nails one of the simplest yet most effective ad formats out there: the before/after comparison. On one side, overpriced,...
Ads/Copywriting/Before & After
Sep 16, 2025
Naval
@naval
If you’re selling, your job isn’t to sell, it’s to build trust.
If you’re selling, your job isn’t to sell, it’s to build trust
Naval nailed it with this one: “If you’re selling, your job isn’t to sell, it’s to build trust.” Every great...
Copywriting/Tweets/Quotes
Sep 15, 2025
Screen Size vs importance at company
This chart nails a hilarious truth: the more screens you have, the less “important” your title sounds. CEOs live on...
Ads/Copywriting/Funny and Weird
Sep 14, 2025
Shaan Puri
@ShaanVP
great reminder:
“when the time comes to buy, you won’t want to”
When the time comes to buy, you won’t want to
Shaan Puri tweeted: “When the time comes to buy, you won’t want to.” Great advice for both investing and marketing....
Essay/Tweets/Videos
Sep 13, 2025
Jason Cohen
@asmartbear
Still no customers 2 months after launch, despite trying?
Realize that either no one wants it, or they do but you don't know how to find them / talk to them.
Which one is it really? How do you know?
And if you can't answer that either, you have to stop.
Validating something needs to get traction quickly
Jason Cohen nails it: if you’ve launched and still have zero customers after 2 months, the problem is simple—you either...
Business Ideas/Tweets/Data
Sep 19, 2025
Supercut directly links their competitor and calls them out for being free
Supercut pulled a wild move. They literally tell visitors, “We’re not free—but Loom is.” And then they link to Loom’s...
Ads/Wisdom/Copywriting
Sep 18, 2025
Comparison chart of ThriveCart vs Kajabi Ad
This ThriveCart vs Kajabi ad nails it. One simple square image, yet you instantly see who wins. No fluff. Just...
Ads/Copywriting/Before & After
Sep 17, 2025
Ad
Alex Lieberman
@businessbarista
My biggest learning building McKinsey for AI...
Most businesses are not ready for AI transformation.
They want it (out of necessity or FOMO), but they lack:
- The right ownership in-house
- The right technical knowledge in-house
- The right tech stack
- The necessary cultural
Companies having a hard time adjusting to AI
Alex Lieberman nailed it: most businesses want AI, but almost none are ready for it. They chase shiny tools before...
Business Ideas/Before & After/Outdoor Advertising
Sep 16, 2025
Shaggy Eells
@ShaggyEells
🎄 $52.5K Revenue in Just 63 Days: Our Christmas Light Installation Journey
Zero experience. Two founders. One crazy idea. Here's how @colealyon and I built a profitable Christmas light business from scratch at the end of 2024:
💡 The Numbers That Lit Up Our Season (Oct 8 - Dec 11):
- $52.5K Revenue
- $27.3K Profit
- 43 Properties Decorated...
Shaggy sold $52,500 of Christmas Light Installation in 2 months
Shaggy Eells turned hanging Christmas lights into a $52,500 business in just 63 days. No SEO. No fancy funnel. Just...
Ads/Business Ideas/Print Ads
Sep 15, 2025
Teslaconomics
@Teslaconomics
It’s not about who’s first, it’s about who does it the best
It’s not about who’s first, it’s about who does it best.
A viral chart comparing Tesla and Waymo shows something wild: Waymo spent years growing its self-driving coverage area bit by...
Wisdom/Copywriting/Data
Sep 14, 2025
Ad
