
đ¤ The SWIPES Email (Friday, January 17th, 2025)
Friday, January 17th, 2025âAn educational (and fun) email by Copywriting Course. Enjoy!Swipe: A major way Coca-Cola and Pepsi compete is...

App Store Rank vs Downloads graph
This chart shows the brutal drop-off in visibility vs downloads. The #1 app pulls around 90,000 downloads per day. Drop...
A 20-year US study found that 70 per cent of wealthy families lost their wealth by the second generation, and 90 per cent by the third.â The Financial Times

The most playful cities in the US
This infographic ranks U.S. cities by playfulnessâbased on playgrounds, parks, splash pads, toy stores, and more. Itâs bright, fun, and...

Coca-Cola -vs- Pepsi Exclusive Brand Deals
Coke vs. Pepsi isnât just about taste. Itâs about territory. The image shows the battlefield: fast food and restaurant chains...

Justin Moore's Sponsor Magnet Book
Justin Mooreâs Sponsor Magnet nails the concept of visual marketing. One glance and you know exactly what this book promisesâturning...

Prince Chunky Spaghetti Sauce Print Ad
This old-school ad from Prince Spaghetti Sauce nails âsimple idea, strong visual.â It shows two Mona Lisas holding sauce jarsâone...

Nobody is thinking about you
That bold image hits hard: âNobody Is Thinking About You.â Itâs a gut check for marketers always worried about what...

Rosedale letter website by Sam Parr
Most startup websites look like cookie-cutter templates. Buttons, stock photos, buzzwords. Sam Parrâs Rosedale flips that. Instead of a landing...
Professional looking ads or ugly ads tweet
A thread by Jonathan Martinez breaks down a weird truth: pretty ads often flop, while ugly, âhomemadeâ ones crush it....

Public VS Private Sector Innovations
This image perfectly highlights a truth marketers should love: competition breeds innovation. The private sector's âthen vs. nowâ shows giant...
Testimonial posted on X
Andreas Klinger called out A16Z and Marc Andreessen for being âworld-class at copy and branding.â Heâs right. Their taglines like...

Garry Tan San Francisco Unicorn Rate
Garry Tan shared some YC data showing San Francisco companies are almost 3x more likely to become unicorns than those...

The Smartest People I know
This list of âtraits of intelligent peopleâ is basically a cheat sheet for smart marketing minds too. The best marketers...

Pixar's 22 Rules of Storytelling
Pixar isnât just good at animation. Theyâre masters at crafting stories that make you FEEL something. And those same storytelling...

Magic Mind "Caffeine Free Energy" Email
Magic Mind took a chill approach to selling energy. Their ad flips the high-caffeine, high-anxiety model on its head with...

Starter Story Academy Pricing Plan
Hereâs a clean two-tier pricing page that nails the psychology of choice. It offers two clear paths: a low-commitment subscription...
If you have to change only ONE thing...
Ever get overwhelmed trying to fix everything in your marketing at once? Website, ads, copy, design... it feels endless. Instead,...

Sunglasses billboard headline: We want to sit on your face
This billboard from Detour Sunglasses nails the art of grabbing attention. With the line âWe want to sit on your...

Oatley Milk Before/After Branding
Oatlyâs old packaging looked like every other âhealthyâ drinkâplain, blue, boring. Then they flipped the script and built an identity...
Sam Parr Copywriting Course Testimonial
Sam Parr didnât just wake up one day and build The Hustle into a massive media brand. He credits learning...
Rob Roseman Copywriting Course Testimonial
Rob Roseman shared how joining Copywriting Courseâs Office Hours and getting Copy Reviews skyrocketed his business. In short, he went...
Noah Kagan Copywriting Course Testimonial
Noah Kagan credits Neville Medhoraâs copy chops with turbocharging AppSumoâs growth. From tweaking email subject lines to rewriting sales pages,...

Timex watch billboard
This billboard from Timex takes a clever jab at Apple Watch. The line? âKnow the time without seeing you have...