Re-designed sleep aid working 5% better
Both FOCL ads sell the same gummies, but the dark blue version wins. Why? It nails the fundamentals of direct-response...
"Hungry Customers" are the best
If your product is great but your sales are slow, you might just be in the wrong place. You don’t...
The only way to save USA
Chris Dunn’s short clip about Bitcoin vs. the U.S. government isn’t just a finance talk — it’s a masterclass in...
Big change in how couples meet
A viral tweet shared a video showing how couples have met from 1930 to 2024. Spoiler: it’s gone from church...
Blogging or posting online is a great way to meet likeminded friends
Sam Parr tweeted that he met several of his best friends just by blogging. No fancy networking events. No “growth...
Sweet image showing how to pack a backpack
This isn’t just a photo of a backpack. It’s a masterclass in visual communication. The North Face uses transparency to...
Neville Medhora🎤 The SWIPES Email (Friday, November 22nd, 2024)
Friday, November 22nd, 2024An educational (and fun) email by Copywriting Course. Enjoy!Swipe: I love a good image that "POPS" a...
For $3,000/mo I’m bigger than a 100 person media company 30 years ago
For $3,000/month, I produce and share more content than a 100-person team 30 years ago—thanks to modern tools and streamlined processes!
Thirty years ago, making content meant big budgets, big teams, and lots of coffee.Today, one marketer with $3K a month...
Fast-track a relationship with a famous person (a cool way I’ve seen)
Hit podcasts aren’t just audio—they’re community engines waiting to be fired up. Smart hosts are turning their audience into in-person...
Starship Size Vs Cyber Truck
Sometimes we don’t grasp how massive something is until we see it next to something familiar. This image of Starship...
The Heavenly Before and After ad
Nothing grabs attention like a good transformation. This interior design ad nails it with a simple formula: show the “before”...
Most people won't buy
Jason Cohen hit a nerve on X when he said: “Most of running a company is rejection.” That line sums...
Starship more powerful than 66 Boeing 747's
SpaceX doesn’t just say “we make big rockets.” They show it. This image compares the Starship’s booster thrust to 66...
Stopping inflation by stopping printing
Binary counting easily demonstrated with wooden blocks
A short clip of a wooden counter explaining binary went viral. Why? It made something people usually avoid (binary math!)...
International Radiotelephony Spelling Alphabet Guide
This old-school phonetic alphabet was invented to prevent miscommunication over noisy radio lines. Instead of saying “B,” you say “Bravo.”...
Try This Copywriting Exercise (It's Very Funny)
Ever read a sales page and felt like your brain had to work too hard? That’s bad copy. The “Caveman...
Nick Gray’s Instagram Story Newsletter Promotion
Nick Gray doesn’t just post selfies. He uses Instagram Stories to sell his newsletter like a pro. His post reads...
What type of people should you hire to make your business successful?
Nick Huber drops a truth bomb about hiring: stop looking for “rockstars,” and start hiring doers. Marketing Analysis In his...
People hate landlords
Ever wonder why your rent goes up after the landlord fixes the place? That’s the same logic behind smart pricing...
Don't just sell education, sell a system.— Anon
4 rules to sell for a high multiple: - Own a niche - Have recurring revenue - Tech is at your core - You are international - You have defensive IP— Scott Galloway
How to make a salad infographic
This graphic nails visual communication. In one quick glance, it teaches you how to build an infinite variety of salads...