Yamaha "Pass the Gas Pump" Headline
In 1980 when this ad was put out, gas prices had spiked really high and were frequently talked about. This Yamaha Motorcycle ad tapped into that conversation showing how to get around the high gas prices with their fuel efficient motorcycles.
Image Description
The ad features three Yamaha motorcycles: the XS400 Special II, XS650 Special II, and SR500. It highlights their fuel efficiency with bold text, "THREE WAYS TO PASS A GAS PUMP," alongside a sign showing gas prices from 1980.
Positive Aspects
- The ad cleverly taps into the 1980s gas price crisis, making it highly relevant and relatable for the time.
- It uses a straightforward and impactful headline to grab attention and communicate the core benefit: fuel efficiency.
- The visual of the bikes alongside the gas price board emphasizes the savings and appeals to cost-conscious consumers.
Key Takeaways
- Yamaha marketed their motorcycles as a cost-effective solution during a time of high gas prices.
- The ad highlights the impressive mileage of each motorcycle model, appealing to those looking to save money on fuel.
- The clever use of a relatable societal issue (gas prices) effectively positions Yamaha as a practical choice.
Additional Insights
- This ad is a classic example of how brands can capitalize on current events to make their products more appealing.
- The choice of motorcycles as an alternative to cars underscores the versatility and adaptability of Yamaha's offerings.
- It’s a lesson in marketing: when the world is worried about one thing, show them how your product can solve it. A timeless strategy!
