Yamaha "Pass the Gas Pump" Headline

Sep 5, 2022

In 1980 when this ad was put out, gas prices had spiked really high and were frequently talked about. This Yamaha Motorcycle ad tapped into that conversation showing how to get around the high gas prices with their fuel efficient motorcycles.

Join Copywriting Course!

Write. Learn. Take action.

Coke "Post Thanksgiving" Ad with Image Markup

This is a 1978 Coca-Cola ad that uses image markup (explainer text with lines pointing to parts of the image) showing how to enjoy...

Dec 5, 2020

Print Ads

Images

AWAI Brochure Ad

While this ad from AWAI Writing Association is kind of comical (a person using their laptop while riding a horse on the beach!?) it's...

Jul 10, 2017

Print Ads

Lex Fridman on perspective

I like this sentiment from Lex Fridman. If you dig deep enough you’ll figure out a way to either love or hate anybody. The...

Jun 7, 2023

Quotes

Advice

Hand drawn explanation of web dashboard

This brand does a great job of simply pointing out the essential features of there dashboard.

Apr 12, 2022

Product Descriptions