
🎤 The SWIPES Email (Friday, February 21st, 2025)
Friday, February 21st, 2025An educational (and fun) email by Copywriting Course. Enjoy!Swipe: Here's a cool outline of a homepage template...

Men's Boot Formality Chart
This visual is a masterclass in product positioning—it literally maps out the customer’s options. You can see the scale from...

Your brain scrolling Instagram -vs- walking
This image nails what happens to your brain when you scroll versus stroll. One floods you with quick dopamine hits;...

Homepage Outline Template
Ever get stuck staring at a blank homepage? This editable Google Doc outline gives you a fill-in-the-blanks system to create...

Brick & Batten home transformation
Brick & Batten nails it with this before-and-after of a home makeover. One glance and you instantly get the value...

How Tesla is changing assembly lines
Tesla took apart the car assembly line like a marketer revamping a funnel. The traditional car build is a long...

"Goodbye" to old file folders ad
This ad nails visual storytelling. Trustworthy uses a split image to show the pain of the old way (messy, outdated...

Before and After of a home transformation
This home makeover photo set is a masterclass in visual marketing. The “before” looks fine, but the “after” instantly commands...
Cybertruck advertising for roofind company
Spotted in Houston: a Tesla Cybertruck wrapped in bold red “Soto’s Roofing & Supply” branding. It’s not just a truck—it’s...

Anatomy of an AI SaaS Landing page
This landing page teardown maps every move that took a SaaS company from “okay” to “wow” — a 179% conversion...
How to build a billion dollar scaleable product
Ruslan Fazlyev, founder of Ecwid, breaks down the formula for turning a small idea into a billion-dollar product. His six...

AppSumo calendar savings ad.
AppSumo nails it with this ad for TidyCal. One image. Two prices. Instant gut reaction: “Why pay more?” It’s a...
Skill with no visibility is bad
This little formula packs a huge marketing truth: skill alone doesn’t get you opportunities. Visibility does. You can be insanely...

Funny Spotify Ad
Spotify nailed it with this “receipt” ad. It looks like a typical shopping bill listing all your favorite artists as...

The intersection of copywriting, design, and development
Great landing pages don’t just look good or sound clever — they work. And this diagram nails it: copywriting, design,...

🎤 The SWIPES Email (Friday, February 14th, 2025)
Friday, February 14th, 2025An educational (and fun) email by Copywriting Course. Enjoy!♥️ Happy Valentine's Day ♥️Swipe: PostHog has some of...

Omnilux men LED mask ad
Omnilux nailed this one. A LED face mask… for men. It’s weird enough to grab attention, smart enough to make...

France considers banning public annoyances chart
France’s transit authority is cracking down on “habitual incivility.” Things like playing loud music, spitting, or leaving trash might soon...

What Tesla's train Full Self Driving (FSD) on
Tesla cars are like self-learning marketers. They record everything, feed it into a giant brain, and get smarter over time....

Book promotion with text mockup
It's hard to describe a book in one sentence. Author Brandon Chin nailed it with this visual from his Kickstarter...
How to learn anything fast
Josh Kaufman’s “20 hours rule” crushes the myth that it takes 10,000 hours to get good at something. For marketers,...

Jaguar social media ad
This old Jaguar ad nails luxury marketing with almost nothing on the page. Just a shiny chrome jaguar leaping across...

How to survive a bear attack jingle 🎶
This poster nails a core marketing lesson: rhyme + rhythm = recall. The bear attack instructions are memorable not because...

Being fit in your 40's is a status symbol
Dan Go nails it: being fit in your 20s is easy. You’ve got time, hormones, and fewer excuses. But being...