Latest
4k-of-books

This book is now worth $1,000+ each 🤯

A single Instagram Reel led to every copy of a decades-old book selling out. The video? A guy enthusiastically calling...

Instagram/Books/Videos
Mar 1, 2023
digital-clock-

Things that seem weird to teach kids today

Look at these two images: cursive vs print, analog vs digital. Both old forms were built for problems that no...

Wisdom/Copywriting/Before and After
Feb 28, 2023
Swanson-3-Course-TV-dinner

Swanson “3 Course” TV dinner

This vintage Swanson ad nails it with one simple line: “Everything from soup to dessert.” No fluff, no over-explaining. Just...

Ads/Print Ads/Copywriting
Feb 27, 2023
1972-print-ad-with-good-image-but-bad-everything-else

1972 print ad with good image but bad everything else

This ad grabs your eye fast. That’s a win. The colors, costumes, and painterly vibe scream “colonial vibes.” It’s visually...

Ads/Print Ads/Copywriting
Feb 26, 2023
Keep-an-avocado-from-turning-brown

Keep an avocado from turning brown

This image nails visual storytelling. In one glance, you get nine different ways to keep guacamole green. It’s useful, clear,...

Ads/Images/Advice
Feb 25, 2023
Nippon-Beer-Ad-1912

Beautiful Nippon Beer Ad from 1912

This vintage beer ad isn't shouting “BUY NOW.” Instead, it’s whispering quality and culture through stunning illustration. Two elegant women,...

Ads/Print Ads/Images
Feb 24, 2023
You-become-what-you-think-about

You become what you think about

That tweet about spotting yellow cars nails it. Your brain finds what it’s trained to look for. Same deal with...

Copywriting/Motivation/Advice
Feb 23, 2023
Great-unsubscribe-email-from-drizly

Great unsubscribe email from Drizly

Ever notice how a boring unsubscribe page feels like a chore? Then Drizly hits you with a dog wearing glasses....

Essay/Copywriting/Emails
Feb 22, 2023
The Quiet Toy Crayola Ad

“The Quiet Toy” Crayola Ad

This 1979 Crayola ad looks like it’s for kids, but it’s actually talking straight to tired parents. “The quiet toy”...

Ads/Print Ads/Wisdom
Feb 21, 2023
mess-with-brain-PIE

Daily life check-in

Ever write copy that just feels flat? It might not be your creativity at fault—your body could be the issue....

Essay/Copywriting/Advertorials
Feb 20, 2023
ranch

Beautiful image of a ranch

This photo screams “exclusive.” A stunning ranch, hidden in an “undisclosed location.” Even without more info, you’re instantly curious. That’s...

Picture/Copywriting/Images
Feb 20, 2023
miss-cloeo

Documentary recommendations

The “Call Me Miss Cleo” HBO Max poster nails nostalgia and intrigue in one shot. Big pink letters pull your...

Ads/Copywriting/Tweets
Feb 20, 2023
clever-barilla-pasta-fireworks-ad

Clever Barilla Pasta “Fireworks” Ad

Barilla nailed it with this “Happy New Year” ad. It’s spaghetti arranged like fireworks. No text overload. No confusion. Just...

Ads/Print Ads/Funny and Weird
Feb 20, 2023
hair-types-simple-graphic

12 Major Hair Types Simple Graphic

Ever looked at something confusing and thought, “Can’t someone just make this easy?” That’s what this hair type chart does...

Data/Images/Advice
Feb 19, 2023
self-publishing-direct-mail-bottle-opener

“Lumpy Mail” example with bottle opener

Ever check your mail and instantly know which envelopes are junk? That’s the “B-pile.” But anything that feels personal or...

Ads/Copywriting/Direct Mail
Feb 18, 2023
chatgpt-pricing-plan-structure

ChatGPT Pricing Plan Structure

OpenAI’s ChatGPT pricing screen is a clean, simple, and smart example of the freemium model done right. It shows the...

Copywriting/Pricing/Advice
Feb 17, 2023
Twitter-ad-for-a-coffee-company

Simple Twitter Ad for a coffee company

This ad follows the “keep it stupid simple” rule perfectly. One image, one question, and a list of benefits that...

Ads/Copywriting/Tweets
Feb 16, 2023
Mohs-Hardness-Scale-helpful-chart

Mohs Hardness Scale helpful chart

This chart nails it. It takes a complex idea—mineral hardness—and makes it instantly understandable by comparing it to things we...

Ads/Data/Images
Feb 15, 2023
Surgical-terms-explained

Surgical terms explained in quick graphic

This simple hand-drawn chart from AsapSCIENCE takes confusing medical jargon and makes it instantly understandable. No fancy graphics. No long...

Copywriting/Images/Advice
Feb 14, 2023
Bathroom-remodeling-ad

Awesome “This Morning” vs “Late Afternoon” Bathroom Remodeling Ad

West Shore Home nailed the “Before and After” ad format—but added a killer twist: time. Instead of just showing a...

Ads/Instagram/Copywriting
Feb 13, 2023
control-puzzle-chart

What you can (and can’t) control puzzle chart

Ever feel overwhelmed by all the things out of your hands as a marketer? This “control vs. can’t control” puzzle...

Motivation/Images/Advice
Feb 13, 2023
1986-honda-helix-ad

1986 Honda Helix Ad - YUCK!

The 1986 Honda Helix might be the ugliest scooter ever made. But instead of hiding it, Honda leaned in hard....

Ads/Print Ads/Copywriting
Feb 12, 2023
bathroom-remodeling-before-after-instagram-ad

Bathroom remodeling before & after Instagram ad

This Bath Fitter ad nails it with one of the oldest tricks in the marketing playbook: visual proof. In a...

Ads/Instagram/Before and After
Feb 11, 2023
1977-old-faithful-and-new-faithful-volkswagen-ad

1977 Old Faithful and New Faithful Volkswagen Ad

Volkswagen nailed the “Before and After” formula with this simple side‑by‑side ad. On the left, the classic Beetle. On the...

Ads/Print Ads/DDB Agency
Feb 10, 2023

Command Palette

Search for a command to run...