Running a startup is 99% writing

10 Reasons to buy a Zenith Stereo

This is a great "callout" ad for an old Zenith stereo from 1967. Instead of making “Giant Scary Blocks of...

Machine Vs Deep learning explanation

While this might not be for total beginners, anyone familiar with machine learning will instantly understand the different between basic...

Hims Facebook Ad

This is a Facebook Ad that goes STRAIGHT to the point! 🍆

Moore's Law Data Plot

This is a wonderful chart showcasing price/performance of computing power over the last 122 years.

Wake up to Tang

I like this ad because it gives people a new way to use Tang: Drink it as a breakfast drink!...

Chemicals used in cigarettes

The genius of this simple image is it shows the scientific name of a chemical plus a scary thing it's...

Burger King "Actual Size" Print Ad

This magazine ad for a Whopper is nothing really special, but it's main genius is saying "ACTUAL SIZE" under the...

Starting a barbershop (with a twist) and local business marketing with Jason Gourd of Sorek

Jason Gourd is owner of Sorek, an upscale barbershop in Austin, TX. that has a unique twist….it also sells high...

David Perell - Writing, Growing on Twitter, and Running Cohorts (+ Live Twitter Bio Reviews)!

David Perell first came to my attention via Twitter, where he posts thoughtful pieces on writing. We talked extensively about...

Exploding Topics newsletter landing page

Super easy to understand landing page for an email newsletter that sends you recent trends on the internet. It shows...

Uhaul Truck with Callouts Rolling Advertisement

This is a clever rolling advertisement from Uhaul that shows the features and benefits of renting one of their trucks...

Dog Aggression Chart

This is a clever chart that in a fun way shows what stage of aggression a dog is at. So...

Dog Copywriting 😂

Even dogs can write great copy! It has a clear CTA (Call To Action) and explains why to follow that...

Catchy "Watching TV While Vacuuming" Image

I'm a sucker for images that immediately grasp your attention, and this one definitely has a "curiosity inducing" vibe. This...

"Why are the wheels crooked" Volkswagen Ad

Yet another amazing Volkswagen ad that has a VERY catchy headline and image that make you want to read the...

Tools are bought, Transformations are sold

Instead of trying so hard to "sell" you can focus more on helping achieve a goal. Turns out HubSpot's top...

Spuds MacKenzie 1980's Magazine Ad

This famous 1980's campaign featured a "cool dog" named Spuds MacKenzie. It was the idea of a 23 year old...

Books About Writing (w/ Sam Parr and Neville Medhora)

Exploding Topics About Page

Great simple about page that has shows exactly what the product does, social proof about who builds and who uses...

AV Cable Type Chart

In a small image this chart is able to display 21 different types of port interfaces. The power of a...

Lower Body Exercises Easy Chart

This is a very simple layout that shows what workout correlates to what muscle.

Fringe Sport CEO Peter Keller "Our business was built on content and copy"

Peter Keller is the founder and CEO of Fringe Sport, one of the largest retailers of home workout equipment. He...

Great analogy about washing hands

As someone who has worn contacts before, I can 100% understand how much you need to wash before taking out...