Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
NASA Wiring Workmanship Standards Image
This is one of many images found in NASA's workmanship standards manual. It uses clear diagrams with simple arrows showing...
Password Strength Image
This helpful image uses data to show how easy/hard it is to hack simple and complex passwords. It breaks down...
Bluehost Black Friday Sale Email
This Black Friday sale email from Bluehost lets people know that their sale isn't just on Friday—it lasts all weekend....
How To Stay Sane At Work
Use this simple method to maintain your sanity with work.
Have you gone noseblind?
Febreze popularized the term "noseblind" in a series of TV ads over the last 10+ years. This image is great...
Mountain Bike Decal Shop Before/After
This is from a project pitch that was made inside the Kopywriting Kourse. It's great because instead of just saying...
Great Gym Landing Page From Hale Fitness
This is an amazing landing page from Hale Fitness that has: A strong call to action all over the page...
Doggy CBD Drops Print Ad
This cute ad campaign is memorable because it's written directly to the dog, mentioning different situations when they would need...
Fairy Soap lasts 2x longer
This is a great way to go beyond just stating a claim like "Our soap lasts twice as long". Showing...
Doggy Birthday Billboard
A guy in India decided to celebrate his pup's birthday by advertising it on a billboard. I bet he got...
Quinine Whisky Remedy Print Ad
This ad shows a product focuses on the health benefits of a product normally thought of as being unhealthy. This...
Stanford Design Thinking Gmail Ad
This was an ad seen in Gmail for Stanford Design Thinking courses.
Yoast Black Friday Reminder Email
Here's an example of a "last chance" email that goes out 24 hours before your holiday sale ends. It short,...
Vertoku knife slice demo
"Show, don't tell" is a great way to sell a knife. Vertoku is a knife brand with a nice website,...
Dental "Typo" Street Ad
This street ad grabs your attention by leaving a gap between two letters (and then offering same-day fillings...clever!)
Brazinco Sun Screen Ad
Here's another great example of an ad that uses the "it's so effective, it even works for ____" formula: This...
Nasojet Print Ad
This ad takes uses a peculiar attention-grabbing image to symbolize a frustrating problem that this nose spray solves—not being able...
Verizon vs AT&T Coverage Map
This map was a central part of Verizon's ad strategy for years. By choosing a dramatic comparative advantage, Verizon doesn't...
Instagram vs. Reality Photoshoot
This before-and-after image (well, technically an after-and-before image) is a cool way to show the behind-the-scenes of your brand. Things...
Get To The Point
Sometimes when writing an article people tell a long and winding story in order to seem clever. Sometimes it's just...
Beacon Black Friday Preview Email
To get on people's radar before their Black Friday sale starts, Beacon sends out some free holiday-themed gifts. After the...
Nestle Toll House Chocolate Chip Cookie Recipe
Nestle's Toll House Chocolate Chips are sold in packages with a simple cookie recipe printed on the back of the...
Gold's Gym Train At Home Ad
Gyms may be closed now, but they won't be closed forever. This useful ad campaign by Gold's Gym keeps them...
Samsung Anti-Glare TV Print Ad
This ad is simple and super relatable. Instead of talking about how important anti-glare technology is, it shows it with...
