Latest
cloud-of-influence

Cloud of Influence

Back in the day, people found you through one clear path. Google → blog → email → sale. Easy.Now? It’s...

Essay/Instagram/Copywriting
Mar 17, 2023
noah-sxsw-party

SXSW party and panel

At Noah Kagan’s SXSW content creation panel, the crowd was packed, the energy was high, and one attendee stole attention...

Ads/Picture/Tweets
Mar 17, 2023
1912-house-material-ad

1912 mail order house plans

In 1912, this ad screamed: “$759 BUYS THE MATERIAL FOR THIS HOUSE.” For readers of Popular Mechanics, that sounded like...

Ads/Print Ads/Copywriting
Mar 16, 2023
based-pizza-ad

Call to action based pizza ad:

In 1979, Jeno’s Pizza Rolls pulled off one clever marketing trick. They ran an ad asking people to write a...

Ads/Print Ads/Copywriting
Mar 15, 2023
sphere-of-influence

Sphere of Influence

This image nails how modern marketing really works. It’s not just one post or one ad that drives sales anymore....

Videos/Social Proof/Images
Mar 14, 2023
medical-tourism-data-in-simple-chart

Lots of medical tourism data in simple chart

This simple chart comparing surgery costs across countries does something powerful: it shocks you. A $170,000 heart valve replacement in...

Ads/Copywriting/Data
Mar 13, 2023
1951 Instructional Orange Juice Ad

1951 “Instructional” Orange Juice Ad

This vintage orange juice ad doesn’t just sell juice. It sells quantity. Instead of saying “Drink orange juice,” it says...

Ads/Print Ads/Copywriting
Mar 12, 2023
netflix-traffic-data-image

Simple chart shows how much data NetFlix and YouTube take up

Netflix eats up 14.9% of all global internet traffic. YouTube grabs another 11.6%. Together, that’s one-quarter of all internet use....

Motivation/Data/Images
Mar 11, 2023
parachute-bathtub-ad

Testimonial + Pic for the ultimate social proof

Parachute nails it with this ad. One quote, one elegant photo, and boom—you instantly believe the product’s good. No clutter,...

Ads/Instagram/Copywriting
Mar 10, 2023
Nev-hail-Mary-book

Project Hail Mary

When someone raves about a product so much that they lend it out repeatedly, that’s powerful organic marketing. The photo...

Books/Splurge/Images
Mar 10, 2023
Nev-and-dog-vs-baby

These photos from SXSW aren’t just party pics—they’re a masterclass in community building. Nick Gray’s “2-Hour Cocktail Party” formula shows...

Picture/Images/Advice
Mar 10, 2023

Business is tax advantages

Most people see hobbies as money pits. But marketers and entrepreneurs? They see deductions. If you turn your hobby into...

Wisdom/Videos/Advice
Mar 10, 2023
before-after-people

Show Don’t Tell

Most businesses talk about what they do. The smart ones show it. These before-and-after shots say more than any slogan...

Ads/Copywriting/Before and After
Mar 9, 2023
big-mac-hat

McDonald’s 1984 swag game was hard!

McDonald’s didn’t just sell burgers. They sold membership in the cool club. This 1984 ad offered a “Mac Hat” for...

Ads/Print Ads/Headlines
Mar 9, 2023
esprit-no-copy-ad-image-only

No need for copy, just image

Look at this 1980s Esprit ad. Bright colors, playful posing, confident energy—it could totally run on Instagram today. The style...

Ads/Print Ads/Images
Mar 8, 2023
stuffed pasta guide

Awesome stuffed pasta guide

Ever been lost in a sea of pasta names? This infographic nails a complex topic in one glance. It’s simple,...

Copywriting/Data/Images
Mar 7, 2023
the-simpsons-rating-data

Simpsons ratings data easily displayed

This heatmap of The Simpsons ratings is marketing gold. In one glance, you see how a cultural giant peaked, then...

Videos/Data/Images
Mar 6, 2023
How-much-you-learn-from-different-methods

How much you learn from different methods

This illustration nails a universal truth: theory gives you a foundation, practice makes it real, but mistakes are where real...

Wisdom/Motivation/Data
Mar 4, 2023
Wrangler-Jeans-Ad

1975 “Recession Copy” for Wrangler Jeans Ad

During the 1975 recession, Wrangler hit a marketing bullseye: they promised Americans they’d get every penny’s worth from their jeans....

Ads/Print Ads/Copywriting
Mar 3, 2023
candles-le-labo

Why do Le Labo candles smell so much superior to other candles?

Ever stare at a $80 candle and think, “It’s wax and a wick… why??” Turns out, not all candles are...

Essay/Ads/Copywriting
Mar 3, 2023
work-cave

I have been using this site called CaveDay.org

Ever open your laptop, swear you’ll “get stuff done,” and end up scrolling Reddit for three hours? Yeah, same. That’s...

Copywriting/Splurge/Advice
Mar 3, 2023

Why write lots of copy, when you can show a picture?

Ever try to describe something only to realize a simple picture would’ve done the job? That’s what these examples nail....

Data/Images/Advice
Mar 3, 2023
lifesavers-ad

Fun 1950’s Life Savers Ad

This 1950s Life Savers ad makes you feel something warm and fuzzy. A bunch of kids snoozing under a patchwork...

Ads/Print Ads/Copywriting
Mar 2, 2023
Meaning-of-life

Meaning of life according to a bunch of different philosophers

Ever see an idea so clear you get it instantly? This visual nails it. It’s “The Meaning of Life” through...

Wisdom/Images/Advice
Mar 1, 2023

Command Palette

Search for a command to run...