
Take notes when you read
This graphic nails it. Most people read a book once and forget 90% of it. But note-takers? They build a...

How VC’s analyze investments.
This chart is a goldmine for anyone trying to understand the Web3 social landscape. It shows who’s building on top...

Social Platform Axis Chart
This meme-style matrix nails what makes shareable content pop. It’s playful, visual, and invites argument — the perfect combo for...

Great alternative to “Now Hiring” sign
CB2 could’ve just slapped a “Now Hiring” sign on their window and called it a day. Instead, they wrote “Dream...

The fish that ate the whale, America's Banana King
Ever heard of Samuel Zemurray, the “Banana King”? He was a Russian immigrant who built an empire from something as...

One Pager Examples
A "One Pager" is meant to be a high-level-overview on a topic, generally printed on ONE side of paper. These...

🎤 S.W.I.P.E.S. Email (Friday July 7th, 2023)
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sp✍🏼A fun email for Friday. I hope you enjoy!Edition: Friday,...

Great Us -VS- Them Instagram ad
A headline that says “Address the root causes of snoring by drinking water” makes anyone with a snoring problem instantly...

Which hot dog would you choose
Competition doesn’t just make products better—it makes the marketing better. This clever old-school ad nails the lesson: Joe and Max...

Reptile Expo Sign Placement
This Reptile Expo sign sits right in front of a giant dinosaur statue. Coincidence? Nope. That’s marketing luck combined with...

Thinking Errors One Pager
This infographic is a masterclass in packing tons of info into a single, scannable page. It covers complex psychology ideas...

Much better sign than “wash hands”
Ever seen a sign that actually makes you want to follow directions? This one nails it: “Wash your hands as...

Breakdown of the writing industry
Hover over Fiverr’s “Writing & Translation” tab and bam — you see every possible gig type spelled out. From “Ad...

🎤 S.W.I.P.E.S. Email (Friday June 30th, 2023)
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Splurge✍🏼A fun email for Friday. I hope you enjoy!Edition: Friday,...

Before/After shot for a product photography course
This ad nails it with one clear idea: show proof. The before/after shot of a honey bottle instantly communicates the...

13 predictions from David Ogilvy from 1983
In 1983, David Ogilvy listed 13 predictions for the future of advertising. Some were spot on, others hilariously off. But...

Burberry logo going from simple to complex design
Over 120 years, Burberry’s logo tells a full story of design trends. It starts ornate, gets stripped down, and then...

Use images for math formulas
Marketing metrics are crucial, but math formulas can make people’s eyes glaze over. These visuals flip that problem by turning...

Simple visual + callout Twitter Ad
Ever scroll past an ad and instantly get what the product does? That’s what Monos pulled off here. Their Carry-On...

List of psychological triggers that make people buy
Joe Sugarman nailed what makes people buy. He listed 24 “psychological triggers” that explain why a product suddenly becomes irresistible....

I used my iPhone as a webcam
Apple quietly made the iPhone double as a wireless webcam... and it's awesome. The GIF above shows how sharp it...

🎤 S.W.I.P.E.S. Email (Friday June 23rd, 2023)
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼A fun email for Friday. I hope you enjoy!Edition: Friday,...

Budweiser’s ad reaching out to new audiences
In 1969, Budweiser pulled off a clever positioning trick. Instead of fighting with cocktails for attention, they joined the party—literally....

1966 version of a lead magnet download
Before email captures and landing pages, marketers had a slower lead magnet: the mail-in card. This 1966 Dodge Camp Wagon...