Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
"I have not failed. I've just found 10,000 ways that won't work."— Thomas Edison
Budweiser Let's Get Together Ad (1952)
This Budweiser ad from 1952 plays on a couple of universal truths: Democrats and Republicans have never seen eye-to-eye. Beer...
Seth & Riley's Garage Hard Lemonade "Dumb Ad"
In the game of winning attention, oftentimes uglier is better.
Diahatsu Print Ad
This ad captures attention because it's unexpected. The last benefit people think about when considering a Diahatsu van is picking...
"The test of all communication is: "Does it sell the product?" Just don't do it at the cost of good morals, good manners, and good taste."— Earl Nightingale
Happiness Chemicals Image Chart
This is a cool actionable chart people can use to figure out which activities will cause a happiness chemical to...
Durex Pandemic Ad Campaign
Here's how to write an ad during a pandemic.
Boots for sale on Craigslist (before and after)
This is from the Kopywriting Kourse forum, where a member posted a rough Craigslist ad for boots and had the...
Burger King Ad That Steals Customers
This Burger King ad is strategically placed right outside McDonalds and gives hungry passersby an alternative option by offering free...
Professional translator's "past work"
Mariana Serio is a professional translator and this image is taken from her About page. It's great because it highlights...
“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”— Winston Churchill
Prospect Research Diminishing Returns
This is a great way to show Sales Development Representatives how much benefit they're getting for time spent on research....
Reebok Pump Michael Chang Ad
Back in the early '90s, the Reebok Pump was just as popular as Nike's Air Jordans. Reebok had some pretty...
KFC "Monday Diet" Reverse Coupons
KFC ran this weird "Monday Diet" coupon campaign to send attention to their big Tuesday promtion. The idea is that...
Gollum Dental Ad
If you're product or service involves a before and after transformation, think of ways you can use pop culture +...
ChainFuel 4-Tiered Pricing
This is an example of 4 tiered pricing with 4 options users can choose from.
Raelyn Tan's Secret Vault Image
This is from a Facebook ad for a marketer's email templates. We usually highlight images here on Swipefile.com because they're...
Dentist Shark Facebook Ad
If this shark doesn't grab your attention while scrolling through your Facebook feed, I don't know what will.
“How you climb a mountain is more important than reaching the top.”— Yvon Chouinard
Tupperware Stay Home Ad
An easy and effective way to come up with ad ideas is to connect them to current events. What is...
Neck Pain Pillow Before After
This image does a great job demonstrating why the wrong pillow and sleeping position causes neck pain. It's clean, simple,...
Short Shorts Leg Imprint Ad
This clever guerilla marketing campaign builds an army of short shorts wearers who (potentially unknowingly) walk around town promoting a...
Hot Wheels Highway Ad
In today's ad-saturated world, it's all about attention. To grab it, you gotta think outside the box.
Compression bag before and after
Compression bags don't look like the most exciting products....but the EFFECT they have on packing and storage is can be...
