Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
Gollum Dental Ad
If you're product or service involves a before and after transformation, think of ways you can use pop culture +...
Hot Wheels Highway Ad
In today's ad-saturated world, it's all about attention. To grab it, you gotta think outside the box.
Raelyn Tan's Secret Vault Image
This is from a Facebook ad for a marketer's email templates. We usually highlight images here on Swipefile.com because they're...
Dentist Shark Facebook Ad
If this shark doesn't grab your attention while scrolling through your Facebook feed, I don't know what will.
Ghost Org Complex Vs Simple Pricing
This cool pricing page shows how convoluted and expensive it is to launch a creative business, vs their option which...
Panasonic Nose Hair Trimmers Billboard
Not only does this creative billboard capture attention, but it has a double meaning. Cutting nose hairs, just like electrical...
Starwax Super-Targeted Ad
This ad campaign is a great example of lasering in on one tiny audience and making them feel understood. Most...
The No Blame Lens
The Durability Lens
Short Shorts Leg Imprint Ad
This clever guerilla marketing campaign builds an army of short shorts wearers who (potentially unknowingly) walk around town promoting a...
Happiness Chemicals Image Chart
This is a cool actionable chart people can use to figure out which activities will cause a happiness chemical to...
Durex Pandemic Ad Campaign
Here's how to write an ad during a pandemic.
Compression bag before and after
Compression bags don't look like the most exciting products....but the EFFECT they have on packing and storage is can be...
Burger King Ad That Steals Customers
This Burger King ad is strategically placed right outside McDonalds and gives hungry passersby an alternative option by offering free...
The "Don't Hire Us" Page
Instead of using a "Hire Me" page like the rest of the world, this web design company has a "DON'T...
The Comparison Lens
The Personalized Lens
Bellroy Wallets USP-Focused Hero Homepage
Bellroy Wallets unique selling proposition is they are slimmer, but with the same capacity as bulky wallets. In their hero...
"The test of all communication is: "Does it sell the product?" Just don't do it at the cost of good morals, good manners, and good taste."— Earl Nightingale
ChainFuel 4-Tiered Pricing
This is an example of 4 tiered pricing with 4 options users can choose from.
Boots for sale on Craigslist (before and after)
This is from the Kopywriting Kourse forum, where a member posted a rough Craigslist ad for boots and had the...
AC Tuneup Direct Mail Flyer
This is an interesting AC tuneup flyer left on a door. It sounds very personal, explains what the service includes,...
The Crazy Story Lens
The Helpful Lens
