Best party crashing advice

Ever notice how some people can just walk into any room and instantly fit in? The image above nails it....

Antagonizing College Board Competitor Ad

CollegeVine didn’t just run an ad. They threw shade — and did it smart. Their full-page ad mocked College Board’s...

“Don’t Replace. Refinish” print ad

This “Don’t Replace. Refinish.” ad shows textbook ad design done right — and the heatmap tracking proves it. For just...

Lawyer evergreen print advertising

This ad for Rick Cofer, a criminal defense attorney, isn’t flashy or loaded with offers. It just sits there, waiting...

Hot shingles billboard

Most roofing ads are snoozefests. But this one? It made drivers laugh, double-take, and remember the company. The billboard reads:...

Copywriting industry size by keyword

This Google Trends chart tells a clear story. “Sales” crushes every other marketing term — “make money” lags behind it,...

🎤 S.W.I.P.E.S. Email (Friday October 6th, 2023)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼Edition: Friday, October 6th, 2023​​A fun email for Friday. I...

Canva product announcement

Canva’s “Magic is coming” splash screen feels like a page ripped from Apple’s marketing handbook. Big bold text. Clean gradient...

Neural network structures chart

This colorful chart of neural networks looks like computer science artwork. But hidden inside it is a killer marketing lesson:...

Luxury Bag Pyramid

The “Luxury Bag Brand Guide” by The Curator is viral because it hits a simple marketing truth: people love to...

PhotoAI.com product comparison image

PhotoAI nails one of marketing’s golden rules: show it, don’t tell it. Instead of bragging about “better image quality,” they...

CEO of NetFlix naming strategy

Back when Netflix was just an idea, Marc Randolph scribbled down some potential names on a yellow notepad. This list...

Different types of humor breakdown

Ever wonder why some jokes crush on Twitter while others flop? This chart breaks down the 9 types of humor—and...

Write for humans, not algorithms.

What people will pay for.

🎤 S.W.I.P.E.S. Email (Friday September 29th, 2023)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼Edition: Friday, September 29th, 2023​​A fun email for Friday. I...

The 4% Rule

R180 Smart Cooker Toaster Print Ad

This R180 Smart Toaster ad turned breakfast into a design palette. Each shade of toast is displayed like paint swatches—from...

Apple’s employee onboarding message

Apple nails onboarding with this message. It’s not about rules or policies. It’s about calling people to do their life’s...

1976 Parker Pen Mechanical Pencil Ad

This Parker ad doesn’t need fancy persuasion. It just shows a bent “super-long” pencil next to the mechanical one and...

🎤 S.W.I.P.E.S. Email (Friday September 22nd, 2023)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼​Edition: Friday, September 22nd, 2023​​A fun email for Friday. I...

Common birth dates easy-to-read chart

Ever looked at a data chart and thought, “ah, now THAT makes sense”? This birthday heatmap nails it. Just a...

Email list cleaning

Sometimes the bravest marketing move is hitting delete. Niall Doherty unsubscribed 15,000 people from his list—ouch—but the goal was a...