Wendy's uses callouts in this 1979 newspaper ad to breakdown why their burgers. Customers know exactly what they are eating.
McDonald's found a way to team up with Gillette Razors in this breakfast promotion. Here is the packaging for the...
This is a clever ad by IKEA promoting good sleep by having good pillows.
This is just a funny take on how when you're up at 2am thinking about an idea, it seems so...
For very visual products such as clothing (shirts in this case) you don't need to add a lot of copy....
This cleverly shows how much larger one van is than the other. Super easy to understand.
This is a great email sent from Austin Shoe Hospital that showcases what services they can do with simple before...
Updating a Google Presentations slide: BEFORE: - Just a random list of things about an extract. - No action step....
This was a before/after on a sales page that was split test, and the 'B' version overwhelmingly won!
This is a great chart that shows the dramatic growth of Microsoft Teams vs Slack over the last few years.
This is a 1978 Coca-Cola ad that uses image markup (explainer text with lines pointing to parts of the image)...
This is a nice and clean homepage for a SaaS product. Very simple to read down the page.
This was a magazine ad showing the dangers of skimpy wiring and it's potential to catch fire, by showing a...
This is an ad from the 1970's when car safety standards were under heavy scrutiny to get better, and Volvo...
This is a funny billboard showing the perfect time for getting ugly braces is when it's acceptable to cover them...
These are great images demonstrating how dense the neurons are in the brains of elephants vs humans. This is a...
A simple and nice Twitter ad for the WSJ that says “Less Speculation. More Information.”
This is how a supercar rental company breaks down the cost of renting vs owning.
State & Liberty is a brand that makes dress shirts for athletes. If you're thinking, "Is that specific fit really...
This is a cool image that simply shows how people argue, and where that type of argument lays on the...