Very scientific chart 😂
This is a very scientific chart that easily shows the cause of a problem 😂
Air Canada Print Ad
Here's a clever example of how to use your "competition's" slogan (or any well-known slogan) to your advantage. (This was...
PETA Vegan Bus Ad
Great example of capturing attention by using a jarring image in an unexpected place. If it would have just been...
IWC Watch Guerilla Marketing
This creative ad placement essentially forces people to "try on" the watch and imagine what it would be like to...
The North Face Print Ad
Instead of listing out all the great things about the brand, this simple ad takes one benefit and indirectly highlights...
Lego Imagination Print Ad
Without using any words, this ad communicates to parents that legos are more than just toys you step on—they're imagination-stimulators...
The Art of Shaving Product Image + Benefits
Here's a great example of how to include key ingredients and their benefits all wrapped together in a classy product...
What mobile websites should look like
This is great because it highlights how bad news outlets' mobile sites are. Instead of focusing on content and usability,...
Professional translator's "past work"
Mariana Serio is a professional translator and this image is taken from her About page. It's great because it highlights...
“How you climb a mountain is more important than reaching the top.”— Yvon Chouinard
"I have not failed. I've just found 10,000 ways that won't work."— Thomas Edison
“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”— Winston Churchill
Tupperware Stay Home Ad
An easy and effective way to come up with ad ideas is to connect them to current events. What is...
Budweiser Let's Get Together Ad (1952)
This Budweiser ad from 1952 plays on a couple of universal truths: Democrats and Republicans have never seen eye-to-eye. Beer...
Prospect Research Diminishing Returns
This is a great way to show Sales Development Representatives how much benefit they're getting for time spent on research....
Seth & Riley's Garage Hard Lemonade "Dumb Ad"
In the game of winning attention, oftentimes uglier is better.
Reebok Pump Michael Chang Ad
Back in the early '90s, the Reebok Pump was just as popular as Nike's Air Jordans. Reebok had some pretty...
Neck Pain Pillow Before After
This image does a great job demonstrating why the wrong pillow and sleeping position causes neck pain. It's clean, simple,...
Diahatsu Print Ad
This ad captures attention because it's unexpected. The last benefit people think about when considering a Diahatsu van is picking...
KFC "Monday Diet" Reverse Coupons
KFC ran this weird "Monday Diet" coupon campaign to send attention to their big Tuesday promtion. The idea is that...