Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
Nasojet Print Ad
This ad takes uses a peculiar attention-grabbing image to symbolize a frustrating problem that this nose spray solves—not being able...
Verizon vs AT&T Coverage Map
This map was a central part of Verizon's ad strategy for years. By choosing a dramatic comparative advantage, Verizon doesn't...
Bite Toothpaste Bits Homepage
This hero section has a lot of great things going for it: Novelty in headline creates curiosity Subheadline shows exactly...
Lifebuoy Soap Vintage Print Ad
This ad is not only funny, but it's also a cool example of how you can incorporate a before and...
Thomas Henry "Results" Billboard
This is a great billboard for a lawyer that simply shows a successful recent result. Seen along the interstate I-10...
Volkswagon Jetta Print Ad
This type of creative ad is easy to reverse-engineer. It's basically saying: The Jetta is so fast that you'll need...
PETA Vegan Bus Ad
Great example of capturing attention by using a jarring image in an unexpected place. If it would have just been...
Lego Imagination Print Ad
Without using any words, this ad communicates to parents that legos are more than just toys you step on—they're imagination-stimulators...
What mobile websites should look like
This is great because it highlights how bad news outlets' mobile sites are. Instead of focusing on content and usability,...
Gold's Gym Train At Home Ad
Gyms may be closed now, but they won't be closed forever. This useful ad campaign by Gold's Gym keeps them...
Samsung Anti-Glare TV Print Ad
This ad is simple and super relatable. Instead of talking about how important anti-glare technology is, it shows it with...
Fairy Soap lasts 2x longer
This is a great way to go beyond just stating a claim like "Our soap lasts twice as long". Showing...
New Years Resolutions vs. Small Habits Graph
Here's a simple graph showing how to (and how not to) make lasting positive changes in your life.
Bell Telephone Vintage Quarantine Ad
This century-old ad is a great example of how to shift your messaging to fit into current events. How is...
Connect The Dots Image
This is a funny image about connecting the dots, but it is actually a very good illustration showing the different...
Very scientific chart 😂
This is a very scientific chart that easily shows the cause of a problem 😂
IWC Watch Guerilla Marketing
This creative ad placement essentially forces people to "try on" the watch and imagine what it would be like to...
The Art of Shaving Product Image + Benefits
Here's a great example of how to include key ingredients and their benefits all wrapped together in a classy product...
Great Gym Landing Page From Hale Fitness
This is an amazing landing page from Hale Fitness that has: A strong call to action all over the page...
Doggy CBD Drops Print Ad
This cute ad campaign is memorable because it's written directly to the dog, mentioning different situations when they would need...
Percentage of Population on Faceebook (by Country)
You can look at this two different ways: #1.) That's a LOT of people on Facebook—maybe you should market there!...
DuPont Wax Vintage Print Ad
This is a great example of taking your audience's biggest pain point (e.g. having to spend time waxing your car...
Air Canada Print Ad
Here's a clever example of how to use your "competition's" slogan (or any well-known slogan) to your advantage. (This was...
The North Face Print Ad
Instead of listing out all the great things about the brand, this simple ad takes one benefit and indirectly highlights...
