Poppi Rebranding before and after
A simple rebrand turned a bland apple cider vinegar drink into a $100M soda phenomenon. The shift from “Mother” to...
.png?width=3840&quality=80)
La Croix Re-branding
La Croix didn’t just redesign a can. They redesigned their category. Instead of trying to look like a fancy bottled...
When Should I Replace My [Kitchen Stuff]
This simple graphic nails it: it answers a question people actually have, fast. No text walls. No fluff. Just clear...
Celsius can design rebrand
Celsius didn’t get it right the first (or even second) time. Their early cans screamed “diet drink” and “burn calories.”...
Hims Weight Loss Semaglutide Ozempic Shot Before/After
Ever notice how clear “this vs that” visuals instantly click in your brain? Hims nails this with a clean side-by-side...
Create your 2030 goals NOW (you've got 5 years)
Most people plan for next week. Winners plan for the next decade. Thinking long-term isn't about guessing the future—it’s about...
Neville Medhora🎤 The SWIPES Email (Friday, December 20th, 2024)
Friday, December 20th, 2024An educational (and fun) email by Copywriting Course. Enjoy!Swipe: Vrrroooomm this ad for a Dyson wet vacuum...
Halo Top Ice cream before and after packaging
Halo Top didn’t win by shouting “We’re delicious!” like every other brand. They won by showing “Only 280 calories per...
Dog Walking Outdoor Flyer with Tabs
This dog walking flyer looks simple, but it’s a masterclass in local marketing. It’s perfectly built for its environment—a utility...
Dyson WashG1 wetvac demo ad
This Dyson WashG1 ad screams quality without screaming at all. No tech specs, no features list—just one visual that instantly...
Best movies of all time ranking
This chart nails a genius marketing move: take data from seven major movie rating sites, blend it, and boom —...
Sam Altman 2021 AI Prediction (it came true)
In 2021, Sam Altman predicted that AI would crush the cost of digital work faster than physical labor. Two years...
Dude getting free advertising in exchange for Monster Energy drink!
Jameson’s clever backyard marketing hack: trade energy drinks for prime ad placement. He gives construction workers Starbucks, ZYN, and a...
Early internet sites had “trust seals”
Remember when every checkout page had a dozen security badges at the bottom? VeriSign, McAfee, TRUSTe — all promising your...
Oikos before and after packaging
Oikos didn’t change their yogurt recipe. They just changed the packaging colors and focus. The dull blue tub got swapped...
Citadel Securities Recruiting Email
Citadel Securities nails what most companies overcomplicate—a short, confident, and classy offer email. No fluff, no jargon, no multi-paragraph corporate...
Memories are stored in a landscape graphic
The image shows how both brains and computers “remember” by reinforcing paths that get used more often. Think of it...
YouTube Trendjacking of Thumnail and Title
Ever notice how 10 creators suddenly post nearly identical videos about the same topic? That’s not a coincidence—it’s trendjacking. The...
Bell Curve Meme for making something that people want.
This meme nails a truth most marketers forget. At the ends of the bell curve, both the simple-minded and the...
Olgam Life First Time Doners Webpage
Most plasma donation sites feel like medical brochures. Olgam Life flips that on its head. Their site walks first-time donors...
Tushbaby social media marketing
Tushbaby’s founder pulled a smart move: handing out free baby carriers at airports and filming parents’ reactions. It’s quick, human,...
Knowing when not to bet is as important as knowing what bets are probably worth making.— Ray Dalio
Best Water Chart
Love how this “Ultimate Water Tier List” makes something boring (water) suddenly interesting. It grabs attention by turning everyday products...
If something's not working, change it....no one cares
Jason Cohen dropped a truth bomb for marketers: almost no one’s watching that closely. If you need to change pricing,...