Connect The Dots Image
This is a funny image about connecting the dots, but it is actually a very good illustration showing the different...
Air Canada Print Ad
Here's a clever example of how to use your "competition's" slogan (or any well-known slogan) to your advantage. (This was...
IWC Watch Guerilla Marketing
This creative ad placement essentially forces people to "try on" the watch and imagine what it would be like to...
The Art of Shaving Product Image + Benefits
Here's a great example of how to include key ingredients and their benefits all wrapped together in a classy product...
“How you climb a mountain is more important than reaching the top.”— Yvon Chouinard
“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”— Winston Churchill
Prospect Research Diminishing Returns
This is a great way to show Sales Development Representatives how much benefit they're getting for time spent on research....
Neck Pain Pillow Before After
This image does a great job demonstrating why the wrong pillow and sleeping position causes neck pain. It's clean, simple,...
KFC "Monday Diet" Reverse Coupons
KFC ran this weird "Monday Diet" coupon campaign to send attention to their big Tuesday promtion. The idea is that...
DuPont Wax Vintage Print Ad
This is a great example of taking your audience's biggest pain point (e.g. having to spend time waxing your car...
Volkswagon Jetta Print Ad
This type of creative ad is easy to reverse-engineer. It's basically saying: The Jetta is so fast that you'll need...
PETA Vegan Bus Ad
Great example of capturing attention by using a jarring image in an unexpected place. If it would have just been...
The North Face Print Ad
Instead of listing out all the great things about the brand, this simple ad takes one benefit and indirectly highlights...
What mobile websites should look like
This is great because it highlights how bad news outlets' mobile sites are. Instead of focusing on content and usability,...
"I have not failed. I've just found 10,000 ways that won't work."— Thomas Edison
Tupperware Stay Home Ad
An easy and effective way to come up with ad ideas is to connect them to current events. What is...
Seth & Riley's Garage Hard Lemonade "Dumb Ad"
In the game of winning attention, oftentimes uglier is better.
Diahatsu Print Ad
This ad captures attention because it's unexpected. The last benefit people think about when considering a Diahatsu van is picking...
Thomas Henry "Results" Billboard
This is a great billboard for a lawyer that simply shows a successful recent result. Seen along the interstate I-10...
Very scientific chart 😂
This is a very scientific chart that easily shows the cause of a problem 😂
Lego Imagination Print Ad
Without using any words, this ad communicates to parents that legos are more than just toys you step on—they're imagination-stimulators...
Professional translator's "past work"
Mariana Serio is a professional translator and this image is taken from her About page. It's great because it highlights...
Budweiser Let's Get Together Ad (1952)
This Budweiser ad from 1952 plays on a couple of universal truths: Democrats and Republicans have never seen eye-to-eye. Beer...
Reebok Pump Michael Chang Ad
Back in the early '90s, the Reebok Pump was just as popular as Nike's Air Jordans. Reebok had some pretty...
