
AirBnB revenue went up after painting house black
A guy in Oregon painted his gray Airbnb cabin black — and his revenue jumped. Same house, same forest, just...

The Pareto Principle in action
This chart nails the 80/20 rule in consumer goods. It shows which products are used evenly across the population and...

Las Vegas Sphere QR Code
Someone joked about putting a QR code on the Las Vegas Sphere just to see how many people would scan...

Industries die and become niche
Industries don’t vanish overnight—they fade out slowly, then find life again as niche markets. The image nails it: gas lanterns,...

Speak French, Visit France. Speak English, Visit the World.
This billboard nails its message in two short sentences. It says: “Speak French, Visit France. Speak English, Visit the World.”...

ConvertKit awesome home page graphic
ConvertKit’s homepage nails visual storytelling. Instead of dumping product features, it shows a “Creator Flywheel” that instantly explains how the...

Show, Don’t Tell. But with Sugar.
Ever read a label that says “39g of sugar” and not thought twice?Now look at this image. Each drink is...
The top book I’ve ever recommended
There’s nothing stronger in marketing than a product people can’t stop talking about. The book Project Hail Mary by Andy...

🎤 S.W.I.P.E.S. Email (Friday October 27th, 2023)
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼Edition: Friday, October 27th, 2023A fun email for Friday. I...
How the name “Hampton” came about
Sam Parr didn’t pick “Hampton” because it sounded fancy. He picked it because it felt classy, trustworthy, and had an...

FAT-FIRE
This image nails a brilliant marketing difference: same dream, bigger payoff. Everyone knows FIRE (Financial Independence, Retire Early), but FAT-FIRE...

Internet Users Over Time
This chart shows internet users exploding from 2.6 million in 1990 to over 5 billion in 2023. In 2003, only...

Boring industry Excel before/after
Datarails nails the visual transformation game. One side is messy spreadsheets. The other? A clean, visual dashboard that screams “efficiency.”...

Rubiks Cube Formula
Someone found a way to “solve any Rubik’s Cube” using just four moves repeated 11 times. Pure magic, right? Actually,...

Conference table flyers
At a conference, one guy discovered that how you arrange your flyers can totally change the results. Stack them neatly...

🎤 S.W.I.P.E.S. Email (Friday October 20th, 2023)
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Spurge✍🏼Edition: Friday, October 20th, 2023A fun email for Friday. I...

"Dall-E 3" image generator
OpenAI’s DALL·E 3 just made it stupid-easy to visualize marketing ideas. The images above show how AI reimagined banners, logos,...
Getting the most out of a Guest Bedroom
This room looks simple… but it’s a masterclass in utility marketing. It’s Neville’s home office, YouTube set, co-working space, and...

Where the ultra-rich spend their holidays
This visualization mapping where the ultra-rich spend their holidays says a lot about aspiration marketing. The top five? Miami, The...
Before & After photos are awesome
Commit Action nails the art of “Before & After” storytelling. Their coaching ads turn fuzzy benefits (like “get clarity”) into...

ChatGPT voice feature
This screenshot nails a powerful demo moment. The red arrow makes it clear what’s new. Then, the post describes the...

I put up a billboard
Neville Medhora tried a fun little billboard experiment for Copywriting Course that turned into a masterclass in scrappy marketing. He...

🎤 S.W.I.P.E.S. Email (Friday October 13th, 2023)
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼Edition: Friday, October 13th, 2023A fun email for Friday. I...

Best party crashing advice
Ever notice how some people can just walk into any room and instantly fit in? The image above nails it....