Every time technology kills an industry, it reincarnates it in a slightly different way, and it becomes way bigger....like leather saddle makers being wiped out by the car industry but being reincarnated as making leather goods for cars.— Neville Medhora

More personal power washing flyer
This "before" ad was an attempt by a powerwashing company to be more professional, but the ad wasn't working too...

Tesla AI hardware upgrades
This is the front camera set for each successive version of Tesla's AI driving. Notice how they get upgraded every...

It's like Canva for Content
Alex Lieberman is building out a cool tool YouDistro.com that let's you talk into your computer, ramble, and it creates...

The Business of Podcasting with Ryan Helms
Ryan Helms is the former CEO of Legacy Podcasting, a content marketing agency specializing in podcast and YouTube production.🎧 Prefer...

Showcasing best-sellers ad with text mockups
I like this Instagram ad because it just shows the top selling products and highlights what each of them are.

Public sign and private sign
This was a sign seen somewhere in the suburbs of Dallas. A public sign on public property says "no fireworks"...

"College Is Broken" Palantir Ad
This is an eye-catching headline from Palantir where they're scouting exceptional college students to be hired right away. This would...

Greg Isenberg’s thoughts on how AI and SaaS will play out
An interesting take on how AI and SaaS is gonna play out, and how AI isn’t a feature but a...


Why SwipeFile exists....curation
This is why SwipeFile.com exists, because there's a firehose of information out there, and when it comes time to retain...


🎤 The SWIPES Email (Friday, April 18th, 2025)
Friday, April 18th, 2025 An educational (and fun) email by Copywriting Course. Enjoy!Swipe:Let's "Vibe-Market" an ad together!! Vibe-Marketing is where...

Every generation thinks kids are too distracted
This was a warning from Thomas Jefferson that kids were reading way too many novels and it was poisoning their...

Great fiction book: The Fossil
This was an awesome hard science fiction book I would read before bed for weeks. It’s hard to find a...

Function Health direct ad
It’s pretty clear what Function Health offers in this Instagram ad.

Minimalistic Cometeer Coffee ad
Great instagram ad for Cometeer coffee where you pour boiling water from a kettle directly onto the frozen coffee puck.

90% of political stuff you see is very biased, beware
Just remember when you see news it’s generally highly biased, and most normal people probably are somewhere in the middle.Kind...

How to solve any problem with first principles
This easy chart defines how you can solve pretty much any problem through first principles by breaking it down into...

Codie Sanchez’s thoughts on how Dave Ramsey’s studio works
This is a cool behind the scenes share from Codie Sanchez on when she did a podcast with Dave Ramsey.3...

Before and After style results testimonial for a shoe repair store
This is a before and after results testimonial on the Copywriting Course join page. Instead of explaining copywriting, it just...

DaxaBot Security Robot
I spotted this little robot recently at a construction site, and it immediately brought back memories. This particular model is...

Fifteenth Tax great headline and storytelling ad
This ad uses an eye-catching headline “We do what normal CPA’s CAN’T” then goes on in the following slides to...

Bryan Johnson collaboration hair restoration ad
This ad uses an eye-grabbing ‘red’ pic of Bryan Johnson and has a few bullet points about the product.
"The action happens on social media, and blogs are just resources."— Matt Kepnes (Nomadic Matt)

Vibe Marketing an ad with ChatGPT
Let's Vibe-Market an ad (just tell ChatGPT to make it for us with minimal input to get a fully usable...