Little Dippers Food Truck Life Education
This school has kids running a food truck to teach them real life skills while working together.

Famous “Endurance” Shackleton Ad
A famous as for a hazardous journey resulted in 5,000+ applicants.It read:“Men wanted for hazardous journey. Low wages, bitter cold,...

Small Bets Pricing
I've always liked this value proposition for the Small Bets community:ONE-TIME PAYMENT, LIFETIME ACCESSIt's very enticing to pay once and...

Oura Ring ad great headline
Great ad from Oura showing their whole product lineup but also a great headline saying:30+ biometrics. One smart ring.I thought...

HEADLINE: “97% of my clients refer me, here’s why”
This was a helluva headline! I loved how direct it was, catching, and then says “here’s why…” so you want...

Before and After style results testimonial for a wine seller email
This is a before and after results testimonial on the Copywriting Course join page. Instead of explaining copywriting, it just...

Matt Gray’s social media posting schedule
I was at a Matt Gray in-person conference and saw this slide made by his social media manager

How popular candies got their name
Did you know M&M’s are called that because they were a joint venture between Mars and Bruce Murrie? Here’s how...


Why SwipeFile exists....curation
This is why SwipeFile.com exists, because there's a firehose of information out there, and when it comes time to retain...

Simple social proof
This is a simple Instagram ad that targets people doing home renovations and just says “The #1 Outdoor Contractor in...

Sky King Mental Playground Podcast Studio
My friend Sky King built a super cool podcast studio in his office space, check it out:He hired an artist/contractor...

AI let’s anyone become the Director, Writer and Actor all in one
To make a short film you previously had to have different people for every different role: Directors, Writers, Actors etc....

Seller Pic vs Canva Comparison Ad
I love a good comparison table, and this ad from AppSumo is a great example of it!The main selling point...


StoryArb Pricing
This is some great three-tiered pricing from StoryArb, with the "cheap" plan being $13,999 it goes up from there. I...

Us VS Them ad for a contractor
This is a cool and simple comparison ad for a house contracting company, showing why they are better than the...

Ethereum’s Roadmap
I love how Vitalik Buterin (founder of Ethereum) is extremely technical but good at laying out the future. Here he...

Before and After style results testimonial for a power washing company
This is a before and after results testimonial on the Copywriting Course join page. Instead of explaining copywriting, it just...

The Venn Diagram of Success
Generally success seems to be a combination of a couple of things: Solid talent + Savvy business sense + 15...
All The Hacks - Become a 10x Better Writer with Neville Medhora
Actionable tips to become a better writer—whether it’s for work, business, or everyday life. We cover the biggest copywriting mistakes,...

Before and After style results testimonial for a blog post that grabs leads
This is a before and after results testimonial on the Copywriting Course join page. Instead of explaining copywriting, it just...

Before and After style results testimonial for a industrial printer company
This is a before and after results testimonial on the Copywriting Course join page. Instead of explaining copywriting, it just...


Death of the "How-To" Business Model
The internet keeps making instructional content cheaper—and now practically free.As information gets more and more free, there will be a...

Small, Medium and Large Pricing Psychology
“The Decoy Strategy” gives three options but it makes the most sense to buy the large because it’s only a...

The Boring Company Flamethrower Letter
This is a fun piece of direct mail that includes REAL MONEY in it to buy gas for a flamethrower!...