Top Handyman Projects That Actually Pay You Back
Home improvement isn’t always about spending money—it’s about smart investing. This chart from Ace Handyman Services shows which projects have...
How Dos Equis Made ‘The Most Interesting Man in the World’ Iconic
This Dos Equis ad nails personality-driven branding. With one absurd yet classy line about a beard having diplomatic immunity, it...
American Express Turns a Diamond into a Punchline
This classic American Express ad grabs you in an instant. Big, bold type asks, “How to buy a diamond,” but...
The Credit Card That Sold You Jeans (and Everything Else)
This vintage American Express ad nails emotional marketing with a twist. It looks like a jeans ad at first glance—but...
The Clever Copy Behind “How to Buy Jeans”
This vintage American Express ad doesn’t actually teach you how to buy jeans—it sells you on how to *pay* for...
How American Express Sold More Than Just a Card
This vintage American Express ad nails simplicity and persuasion. It hooks you instantly with a relatable promise—‘How to buy a...
How Dos Equis Turned a Beer Ad Into Iconic Storytelling
This ad featuring the Most Interesting Man in the World captures the magic of confident storytelling. It’s witty, bold, and...
How Dos Equis Made Being Interesting a Lifestyle
This Dos Equis ad doesn’t just sell beer—it sells a story. It features the smooth, silver-haired icon known as “The...
How Dos Equis Made 'Interesting' Its Entire Brand
This Dos Equis ad nails what every brand wants to do: sell a feeling, not a product. The 'Most Interesting...
How American Express Used Humor to Make Trust Memorable
This vintage American Express ad nails a simple idea with clever humor. Rather than a boring pitch about safety, it...
How American Express Used Humor to Sell Trust
This vintage American Express ad turns a robbery scene into a confidence pitch for their Travelers Cheques. The cartoon-style image...
How American Express Sold 'Peace of Mind' With Humor
This vintage American Express ad nails the art of visual persuasion. A man struggles to carry a huge safe while...
Vintage Advertising: How American Express Sold 'Safe Spending'
This vintage American Express Travelers Cheques ad is a masterclass in combining humor, storytelling, and cultural tropes to sell trust....
The Honeymoon Advertisement That Sold Peace of Mind
This vintage American Express ad cleverly uses humor and emotion to sell financial security. A cartoon bride refuses to leave...
Why an Armored Car Won’t Make You Feel Safer (But This Ad Might)
This vintage American Express ad nails humor and persuasion in one shot. It shows a couple standing proudly by their...
How American Express Made Furniture Shopping Fun
This vintage American Express ad grabs attention instantly. A man tilts back gleefully in a fancy rocking chair beneath the...
How American Express Turned a Hairbrush Into a Status Symbol
This vintage American Express ad doesn’t sell a brush at all—but it makes you want to swipe your card with...
How a Credit Card Sold the Dream of Skating
This vintage American Express ad looks like it’s about roller skates—but it’s really selling confidence, lifestyle, and status. The headline,...
How American Express Sold Status With A Simple Tagline
This vintage American Express ad blends prestige, practicality, and humor to sell a lifestyle, not just a credit card. With...
The Streaming Wars Brought Piracy Back From the Dead
This comic sums up the streaming era perfectly. Back in 2012, Netflix made watching shows online simple and affordable. We...
🎤 The SWIPES Email (Friday, January 2nd, 2026)
Friday, January 2nd, 2026 SwipeFile: What's actually working in marketing. CopywritingCourse: Sell your stuff better.This whole email is about various...
American Express: Turning Shopping Into Status
This vintage American Express ad is classy, confident, and perfectly targeted. The hand-drawn illustrations give it a high-end yet approachable...
Company Slogan Advice
This image perfectly shows how messaging evolves as a business grows. Each stage—from a $0 startup to a billion-dollar empire—shows...
THIS will be my year shirt
A photo of a man in an elevator went viral because of his T-shirt listing every year from 2016 to...