What $10M Really Buys You
Most people think $10M means yachts and pet tigers. The Hampton breakdown shows something way less sexy and way more...
Say Something Ridiculous To Get Attention
Sometimes the smartest way to stand out is to say something so outrageous people HAVE to look twice. This Daihatsu...
old: Viral content
new: Viral demos
Replace Viral Content With Viral Demos
Everyone’s chasing viral content, but likes and views don’t pay the bills. Viral demos do. When the thing that spreads...
Brand Positioning Pyramid: 235 Car Makers
This brand positioning pyramid crams 235 car makers into one brutal truth: your logo always sits somewhere in the customer’s...
Steak Doneness Cheat Sheet: 10 Visual Levels
This steak doneness cheat sheet turns guesswork into a visual no-brainer. One tall stack of steaks walks you from deep-red...
Turn Flat Maps Into 3D Population Spikes
Most population maps look like someone spilled beige soup on a spreadsheet. This Texas map does the opposite: it rips...
Austin Skyline: 10 Years of Massive Growth
Look at these two photos and you can literally see Austin’s population boom in concrete and glass. Same angle, same...
Know Your Fence Price in 60 Seconds
Every homeowner secretly wants to know one thing: “What will this fence actually cost me?” EleFence’s Instagram reel answers that...
Hide A Discount, Earn Comments
Want more comments without begging for them? Hide a discount in a mini Easter egg hunt. This @chartosaur post turns...
🎤 The SWIPES Email (Friday, April 10th, 2026)
No AI. Written by one human adult and one human baby:Swipe:This is the 1980's version of "everyone in this...
Marc Andreessen: Bet Big, Own Everything, Don't Fear AI
If you’re a founder or investor staring down the AI wave, this post is your pep talk and battle plan....
Where LLMs Pull Answers From: Top Domains
If you want better answers from AI, follow the breadcrumbs back to where it actually learned them. The a16z +...
We spent $15,000 on billboards targeting one person: the guy controlling all the chemical spend at a saltwater disposal company in Texas. We mapped his commute and bought every billboard between his house and the oil field. When we finally...
Spent 15k Buying Billboards For One Guy
Most people try to “nail their ICP” with a 40-slide deck. Gaurab just dropped $15,000 on billboards to chase exactly...
HubSpot SXSW Fairmount Hotel Billboard
If your product does a ton of work automatically, you don’t need a 20‑bullet feature list. You need one sharp...
20-Minute Walk That Sparks Brain Activity
The image above is your brain on chairs vs your brain on walking. On the left: mostly cool blues after...
Small Wins For Big Healthspan Gains
Healthspan isn’t about living forever; it’s about squeezing more good years out of the ones you’ve got. This post breaks...
Our $100K Client Reach-Out Tactic
Most people send a sad little cold email and pray. Our clients send a full-blown mini campaign that looks like...
Cleaning That Feels Like a BlastBoss
This shot makes cleaning look less like a chore and more like an action movie. A suited guy in shades...
Own Google with a Two-Word Domain
In the reel, you see a relaxed founder in a San Francisco office, drink in hand, with a bold overlay:...
Flat-Fee Property Tax: Save or Pay Nothing
This flat‑fee property tax ad is a masterclass in making a scary, complicated expense feel simple and safe. In one...
Coinbase Backstreet Boys $17,000,000 SuperBowl Ad
Coinbase dropped $17,000,000 on a Super Bowl spot to sell the most unsexy idea in crypto: normalcy. No lasers, no...
Use Color to Sell Sound: Sony's 1979 Poster
In 1979, Sony didn’t show tape. They showed what tape *felt* like. Milton Glaser’s “Sony Tape: Full Color Sound” poster...
From Barrel To Road Fuel Breakdown
That barrel of crude oil in the picture is not just “gasoline.” It’s a whole menu of fuels and materials,...
Turn Pixels Into Personality: Icon Lessons from Susan Kare
Look at Susan Kare’s icons in the image: a bomb, a barking dog, a smiling Mac, a trash can that...