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Timeless Design: What Marketers Can Learn from Everyday Classics

Look at that image. A safety pin, paper clip, bobby pin, and Bic pen — all basically unchanged for decades....

Images/Advice
Dec 3, 2025
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How VanMoof Outsmarted Shipping Damage with One Clever Image

Sometimes marketing isn’t about selling more—it’s about solving smarter. VanMoof, a Dutch bike company, noticed too many bikes arrived damaged...

Packaging/Images/Advice
Dec 3, 2025
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This Comic Does Airport Hacks Better Than Any Blog Post

This illustrated guide is genius. It turns boring travel advice into a fun, shareable visual that actually gets remembered. Each...

Images/Advice/Social Media
Dec 3, 2025
marclou
Marc Lou
@marclou

Proof luck doesn’t exist. https://t.co/jASU4BZD5B

The “No Luck” Chart Every Founder Needs to See

Marc Lou shared this chart claiming it’s “proof luck doesn’t exist.” It maps hundreds of startups by revenue vs. time...

Motivation/Tweets/Data
Dec 3, 2025
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The “Learn While You Fly” Marketing Lesson

Ever felt like you’re learning on the job? This image nails that feeling — a pilot reading “How To Fly”...

Images/Advice/Social Media
Dec 3, 2025
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Rolex “Watchman of Our Time” Ad

This vintage Rolex ad oozes authority and prestige. Instead of showing a celebrity or flashy scene, it shows a portrait...

Ads/Print Ads/Copywriting
Dec 3, 2025
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How Rolex Turned Adventure Into Authority

Rolex didn’t just sell watches here. They sold proof. This ad features aviator Sheila Scott, who set a world record...

Ads/Print Ads/Copywriting
Dec 3, 2025
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The Ad That Sold Reliability Without Saying “Reliable”

This Rolex Explorer ad nails storytelling through simplicity and grit. A close-up of a rugged hand mid-climb, paired with a...

Ads/Print Ads/Copywriting
Dec 2, 2025
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The Rolex Ad That Sells Strength Through Simplicity

This vintage Rolex ad nails timeless marketing: it sells utility as luxury. Instead of talking about wealth or exclusivity, it...

Ads/Print Ads/Copywriting
Dec 2, 2025
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Rolex Ad: Selling Status, Not Just Time

This vintage Rolex ad nails brand positioning. It doesn’t talk about minutes or mechanics—it talks about power, leadership, and prestige....

Ads/Print Ads/Copywriting
Dec 2, 2025
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How to Create Food Advertising That Actually Sells

Ogilvy & Mather didn’t just make food ads—they researched 512 of them to figure out what really makes people buy....

Ads/Print Ads/Copywriting
Dec 1, 2025
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Ogilvy’s 23 Sales Promotion Tips That Still Work Today

This vintage Ogilvy & Mather ad packs decades of wisdom into one page. Even though it’s old-school, the psychology still...

Ads/Print Ads/Copywriting
Dec 1, 2025
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How to Launch New Products Like Ogilvy

This Ogilvy & Mather ad is a masterclass on product launches. It’s not just an ad—it’s a playbook showing how...

Ads/Print Ads/Copywriting
Dec 1, 2025
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How to Create Corporate Advertising That Actually Works

This vintage Ogilvy & Mather ad is a masterclass in how to make corporate advertising feel human. It takes a...

Ads/Print Ads/Copywriting
Nov 30, 2025
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How Ogilvy Sold Travel Like a Pro

This vintage Ogilvy ad is a masterclass in clarity. It’s a full-on tutorial titled “How to Advertise Travel,” and it’s...

Ads/Print Ads/Copywriting
Nov 30, 2025
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David Ogilvy’s Blueprint for Ads That Actually Sell

This old-school print ad by David Ogilvy is a masterclass in copywriting. It’s not fancy or flashy. It’s pure value....

Ads/Print Ads/Copywriting
Nov 30, 2025
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The Power of One Striking Detail: The Man in the Hathaway Shirt

An eyepatch and a dress shirt made history. In 1951, Hathaway ran this ad featuring a dapper man with an...

Ads/Print Ads/Copywriting
Nov 29, 2025
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The Man in the Hathaway Shirt: How One Eyepatch Sold Millions

This ad is a masterclass in storytelling with a single visual twist: the eyepatch. By simply adding one unexpected detail,...

Ads/Print Ads/Copywriting
Nov 29, 2025
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The Power of a Simple Visual Hook: The Hathaway Man

That eyepatch. It turned an ordinary shirt ad into a legend. David Ogilvy’s Hathaway campaign became one of the most...

Ads/Print Ads/Copywriting
Nov 29, 2025
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The Power of a Single Quirk: The Man in the Hathaway Shirt

Sometimes, all it takes is one odd detail to make people stop and stare. This iconic Hathaway ad turned a...

Ads/Print Ads/Copywriting
Nov 28, 2025
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The Man in the Hathaway Shirt: A Lesson in Instant Intrigue

This ad turned a plain shirt company into a national icon with one simple twist — an eyepatch. Nothing more....

Ads/Print Ads/Copywriting
Nov 28, 2025
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The Fish That Proved Zippo’s Point

A lighter pulled from a fish’s belly… and it still worked. That’s the kind of story that turns a product...

Ads/Print Ads/Copywriting
Nov 28, 2025
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Posted by Neville MedhoraNeville Medhora

🎤 The SWIPES Email (Friday, November 28th, 2025)

Friday, November 28th, 2025 ​​​​​ ​​SwipeFile.com​​​​​​: Inspiration for your marketing. ​​​​​​CopywritingCourse.com​​​​​​: Get good at selling your stuff.HAPPY THANKSGIVING TODAY from...

Swipes Email/Newsletter
Nov 27, 2025
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The Bathtub Ad That Made Dove Famous

This vintage Dove ad nails emotional storytelling. A woman, mid-bubble bath, calls her friend to gush about her “extraordinary experience.”...

Ads/Copywriting/Images
Nov 27, 2025

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