Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
The "Don't Hire Us" Page
Instead of using a "Hire Me" page like the rest of the world, this web design company has a "DON'T...
The Crazy Story Lens
The Personalized Lens
Bellroy Wallets USP-Focused Hero Homepage
Bellroy Wallets unique selling proposition is they are slimmer, but with the same capacity as bulky wallets. In their hero...
The No-Brainer Lens
The Sniper Lens
The 5 Levels of Awareness
One of the first steps of writing effective copy is understanding the "awareness level" of your market. If they are...
Solar energy home page mockup before and after
This before and after image is from a redesign tutorial in the Kopywriting Kourse. It takes a sub-par hero section...
The 4 C's Copywriting Formula
The 4 C's Formula is a checklist you can use to edit any piece of copy. Clear: Is it direct...
AC Tuneup Direct Mail Flyer
This is an interesting AC tuneup flyer left on a door. It sounds very personal, explains what the service includes,...
Panasonic Nose Hair Trimmers Billboard
Not only does this creative billboard capture attention, but it has a double meaning. Cutting nose hairs, just like electrical...
Starwax Super-Targeted Ad
This ad campaign is a great example of lasering in on one tiny audience and making them feel understood. Most...
The Helpful Lens
The Durability Lens
Restaurant Tunnel Billboard
Most billboards are easy to tune out. Not this one. You literally drive into it. Let's be honest—If you're hungry,...
The Case Study Lens
The Missing Ingredient Lens
The Prevention Lens
Ghost Org Complex Vs Simple Pricing
This cool pricing page shows how convoluted and expensive it is to launch a creative business, vs their option which...
The Comparison Lens
The No Blame Lens
Concise vs Wordy Writing
This intro to a piece on "Precision Writing" is great because it shows the difference between being concise vs being...
Features vs. Benefits (Diet Coke)
People don't want to buy a nail. They want to buy a sturdy place to hang their family picture on...
Disney's business strategy infographic (1957)
This isn't the *neatest* diagram, but it's a pretty cool one. It's a breakdown of Disney's business strategy from 1957....
