Latest
chiquita-banana-ad

1967 "What does a banana have to be to be a Chiquita?" Ad

This 1967 Chiquita ad nailed it. A banana… being compared to a Marine’s physical exam? Wild. But it worked. The...

Ads/Print Ads/Copywriting
Apr 23, 2023
gpt-4-exam-performace-vs-students

GPT-4 Exam Performance vs Average Students

This chart comparing GPT-4’s test results to average students looks like a flex. But to marketers, it’s a lesson in...

Copywriting/Data/Images
Apr 22, 2023
luck-box

"Units of Luck"

That stick figure holding a block labeled “LUCK” is basically holding his own opportunity machine. The trick? He built it...

Essay/Motivation/Advice
Apr 21, 2023
Scaling-people

4 main ways to scale

Want to grow your business without cloning yourself? Scaling is the answer. The secret isn’t working harder, it’s finding a...

Wisdom/Money/Videos
Apr 21, 2023
us-vs-them-graph

Cool “Us” vs “Them” graph showing a service

This ad from “We Clone You” nails a classic visual marketing trick: the side-by-side comparison. One happy, relaxed guy vs....

Ads/Instagram/Copywriting
Apr 21, 2023
nokia-personal-assistant-phone-ad

Nokia “Personal Assistant” Phone Ad

This old Nokia ad sells a 6-ounce phone as your personal assistant. At the time, that was cutting-edge tech—contacts, texting,...

Ads/Print Ads/Copywriting
Apr 20, 2023
gets-better-with-age-wallet-ad

“Gets Better With Age” Twitter Wallet Ad

Ever seen an ad that says everything without saying much? Ekster nailed it. Their tweet shows a wallet on Day...

Ads/Before and After/Tweets
Apr 19, 2023
hims-before-after-hair-ad-for-social-media

Before & After Hair Loss Ad

Nothing sells transformation like visual proof. Hims nails it here with a simple Before & After shot that says everything...

Ads/Before and After/Images
Apr 18, 2023
crayola-sharpener-ad

Built-In Crayon Sharpener Box

Remember that kid with the crayon box that had a built-in sharpener? Instant playground status. This ad nailed it by...

Ads/Print Ads/Copywriting
Apr 17, 2023
welchs-image-heavy-print-ad

1947 Welch’s Grape Juice Print Ad

This 1947 Welch’s ad looks innocent—until you spot Grandma casually “enhancing” the grape punch. It’s hilarious and genius all at...

Ads/Print Ads/Copywriting
Apr 16, 2023
Crayola-Print-Ad-with-Great-Headline

1959 Crayola Print Ad with Great Headline

This 1959 Crayola ad nails emotional marketing in one simple image: a kid pressed against a store window, eyes wide,...

Ads/Print Ads/Copywriting
Apr 15, 2023
consulting-page-neville-medhora

Consulting on a platform

Neville Medhora ran hundreds of consulting calls from a “hidden” page on his site. Great income, great learning — but...

Essay/Before and After/Advice
Apr 14, 2023
muscle-man-ideal-body

To me, this is what ideal male body looks like:

This image nails a concept that works in fitness and marketing: look strong, but stay functional. Conor’s build isn’t bodybuilder-big....

Ads/Picture/Copywriting
Apr 14, 2023
taglines-and-slogan-based-on-brand-size

Taglines and slogan advice

Ever wonder why huge brands like Nike or Apple can get away with super vague slogans? It’s because they’ve already...

Copywriting/Data/Advice
Apr 14, 2023
write-edit-improve

Copywriting is not just for professional copywriters.

Most people think copywriting is a job title. But it’s actually a superpower for any entrepreneur. The doodle above shows...

Wisdom/Copywriting/Motivation
Apr 14, 2023
donubi-sugar-healthy-ad

Vintage Domino Sugar comparison Ad

Back in the 1950s, when “health food” first started trending, the sugar industry got sneaky-smart. Domino Sugar ads compared sugar’s...

Ads/Print Ads/Copywriting
Apr 14, 2023
hire-marketers-ad

MarketHire to-the-point ad

This MarketerHire ad nails clarity and credibility in one shot. It introduces Lisa, an email marketer who can lift engagement...

Ads/Instagram/Copywriting
Apr 12, 2023
Avis-cant-afford-half-empty-gas-tanks-ad

Avis “We’re only Number 2” Ad Campaign

In the 1960s, Avis was tired of losing to Hertz. Instead of pretending to be #1, they owned their underdog...

Ads/Print Ads/Copywriting
Apr 11, 2023
bidet-control

Automated bidet controls

Sometimes the best marketing isn’t in the pitch, it’s in the experience. This Japanese bidet remote shows how a product...

Picture/Before and After/Advice
Apr 10, 2023
aida-formula-sketch

AIDA Formula

This handwritten image nails what every marketer should tattoo on their brain: AIDA. Attention, Interest, Desire, Action. Four little steps...

Ads/Copywriting/Emails
Apr 10, 2023
research-book-device

his was the equivalent of 18th century Google Chrome Tabs 😂

Before ChatGPT, iPads, and search engines, this wooden contraption was cutting-edge tech. It let researchers read up to eight books...

Copywriting/Data/Advice
Apr 9, 2023
ChatGPT-cheat-sheet-one-pager

ChatGPT Cheat Sheet One-Pager

There’s a special kind of magic when you fit tons of value on a single page. The ChatGPT Cheat Sheet...

Copywriting/Images/Advice
Apr 8, 2023
cheaper-isnt-better-shoe-ad

Cool graphic showing “Cheaper is not better”

Ever tried convincing someone that “cheap” can actually be expensive? This graphic nails it with running shoes. Two pairs side...

Ads/Copywriting/Before and After
Apr 7, 2023
Visually-showing-procrastination

Visually showing procrastination

This ad nails it. It shows what you planned to do (green block: “Project A”) versus what actually happened (red...

Ads/Instagram/Copywriting
Apr 6, 2023

Command Palette

Search for a command to run...