Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
The No Blame Lens
Concise vs Wordy Writing
This intro to a piece on "Precision Writing" is great because it shows the difference between being concise vs being...
Restaurant Tunnel Billboard
Most billboards are easy to tune out. Not this one. You literally drive into it. Let's be honest—If you're hungry,...
Features vs. Benefits (Diet Coke)
People don't want to buy a nail. They want to buy a sturdy place to hang their family picture on...
Disney's business strategy infographic (1957)
This isn't the *neatest* diagram, but it's a pretty cool one. It's a breakdown of Disney's business strategy from 1957....
The Prevention Lens
The Analogy Lens
The Risk-Free Lens
Sales Email Copywriting Formulas
If you're stuck on how to structure a sales email, try one of these four proven strategies.
The Personalized Lens
Bellroy Wallets USP-Focused Hero Homepage
Bellroy Wallets unique selling proposition is they are slimmer, but with the same capacity as bulky wallets. In their hero...
The No-Brainer Lens
The Sniper Lens
The 5 Levels of Awareness
One of the first steps of writing effective copy is understanding the "awareness level" of your market. If they are...
Solar energy home page mockup before and after
This before and after image is from a redesign tutorial in the Kopywriting Kourse. It takes a sub-par hero section...
The 4 C's Copywriting Formula
The 4 C's Formula is a checklist you can use to edit any piece of copy. Clear: Is it direct...
MoonClerk home page
MoonClerk's home page is really strong, from top to bottom. It starts off with a great headline that explains exactly...
The 4 U's Copywriting Formula
The 4 U's Formula is perfect for writing headlines, but can also be used as a guide for your entire...
The Helpful Lens
The Durability Lens
The Case Study Lens
The Missing Ingredient Lens
5 Stages of Market Sophistication
In order to write effective copy, you need to match your message to your market. How skeptical are they? How...
Awesome "grandparents" illustration from WaitButWhy
This is a fantastic illustration showing how your ancestors make up a small piece of your DNA.
