
Awesome copy announcing “Once”
37Signals didn’t just write a sales page for Once.com—they wrote a manifesto. Instead of monthly bills, they pitch software you...

Financial images and charts
This “Reasons to Sell” chart is a masterclass in data storytelling. In one image, it tells a 15-year story of...

Most regretted college majors chart
This chart hits hard: up to 87% of journalism grads regret their major. Why? They put in the work, paid...

🎤 S.W.I.P.E.S. Email (Friday September 15th, 2023)
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼Edition: Friday, September 15th, 2023A fun email for Friday. I...

Cool graphic categorizing all the ways to make freelance money
This infographic nails attention design. It maps 150 gigs for earning money and shows eye-tracking heatmaps revealing exactly where viewers...

Discord Vs. Slack
Discord is crushing Slack in traffic. The charts show Discord pulling over 1.1 billion monthly visits, while Slack barely passes...

Cool graph shows time to launch a product, get a customer, and product market fit
Here’s a wild one: a chart showing how long it took top startups to launch, get their first customer, and...

1970's CBC News Election Broadcast Setup
In the 1970s, only a few elite news anchors like Walter Cronkite could broadcast to millions. They needed million-dollar studios...

Email audit consulting sales page
Check out this sales page from Leaping Frog — it’s a clean, conversion-driving machine. The whole thing funnels your attention...

MarketingProfs Event Sales Page
The heatmap says it all: people don’t stare at words, they stare at faces. On the “AI for Content Creators”...

🎤 S.W.I.P.E.S. Email (Friday September 8th, 2023)
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼Edition: Friday, September 8th, 2023A fun email for Friday. I...

Duluth Trading Company Funny Jeans Ad
Duluth Trading Company nailed it with this email header for their Ballroom Jeans. The image looks like a cross between...

Shoe profits bar chart
This eye-tracking study on Nike’s $100 shoe profit chart reveals a juicy secret: people don’t read graphics the way we...

Great word-of-mouth recommendation flyer
Howdy’s event flyer wasn’t just good-looking—it was smart marketing in print form. The layout, copy, and call-to-action worked together to...

Consolidation of the soft drinks industry
That chart is wild. Coca-Cola, PepsiCo, and Keurig Dr Pepper control nearly 94% of the soft drink market. Every “different”...

“Learning Pyramid” chart
This chart is a goldmine for marketers. It shows how much people actually remember from different learning methods. Spoiler: lectures...

1973 Ford Pickup Print Ad
This vintage Ford pickup ad isn’t just pretty — it’s a masterclass in clarity. Each box highlights a truck feature...

Cool “social proof” style Good Year ad
This ad is a masterclass in visual persuasion. It proves two things: people trust what others already trust, and your...

🎤 S.W.I.P.E.S. Email (Friday September 1st, 2023)
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼Edition: Friday, September 1st, 2023A fun email for Friday. I...

Awesome book promo stick figure
This promo for Tim Urban’s What’s Our Problem? is a masterclass in visual focus. It’s minimal, funny, and instantly recognizable...

1978 Orson Welles Cadillac Ad
This old Cadillac ad featuring Orson Welles is absurdly brilliant. It sells comfort by exaggerating size and personality—then backs it...

Using bad testimonials to show the good
Most brands panic when they get bad reviews. Snowbird Ski Resort? They printed theirs on a billboard. The ad features...
![“Do a SWOT Analysis for my company [COMPANY]” (3)](https://cdn.swipefile.com/2023/08/Do-a-SWOT-Analysis-for-my-company-COMPANY-3.png?width=3840&quality=80)
Do a ChatGPT SWOT Analysis on your company
“Do a SWOT Analysis for my company [COMPANY]” looks basic, but it’s secretly genius. It’s a classic marketer’s move to...

Have a better weekend with less screen time
Everyone talks about cutting screen time, but this post shows exactly how to do it in 3 easy clicks. The...