Category: Pricing

Pricing pages are often very scary, because this is where a customer either takes out their wallet, or puts it away.  Here are examples of high converting pricing pages and structures you can gather inspiration from.

WPEngine 4 Tier Pricing

This is a 4-tier pricing structure by WPengine which offers several readily available plans, and a “Custom” plan that requires calling the sales team.

This is a great example of

Give them different options to choose

People have different needs and different budgets.  It can help to offer a few different options.

  • 1 for $20.
    2 for $25.
  • Basic package: $30/month.
    Pro Package: $50/month.
    Advanced Package:

6 Ways To Make Money Online

This chart from GrowthLab shows why people choose online courses over software sometimes. Software is more viable in making a very large and useful business, but digital products are better …

HustleCon Date-Based Pricing Structure

This is a great example of a pricing structure that clearly goes higher the longer you wait. It encourages people to buy their tickets early so they can save lots …