Pricing structure, monthly vs yearly?
What do you think is a better pricing structure?
• Monthly payments
• Yearly payments
?
There’s clearly pro’s and con’s to each one:
My personal thought is that both …
Category: Pricing
Pricing pages are often very scary, because this is where a customer either takes out their wallet, or puts it away. Here are examples of high converting pricing pages and structures you can gather inspiration from.
Donation subscription page
Maria Popova runs a huge blog (3m+ visitors/mo) and supports it through donations only. This is the simple pitch for donations at the bottom of each article:…
Free beer for lif
This bar Lazarus Brewing offers a “free beer for life” if you buy this chalice. I believe they did it during the pandemic to raise funds.
I have a few …
MasterClass “high touch” sales sequence
MasterClass has a super interesting sales sequence on their homepage which in 6 steps gets you to purchase (rather than just showing you pricing right away).
Step 1.) It gives …
Pricing the process, not the output
As I’ve watched people move up the food chain from freelancer → agency owner, they will start pricing more like this.
A 1-person client may just want a quick-n-dirty logo …
1961 Ford Econoline “Price Advantage” Ad
This headline gets straight to the point: This is the CHEAPEST pickup you can buy! The smaller copy then goes on to prove why this is a cheap truck to …
ChatGPT Pricing Plan Structure
This is a simple way ChatGPT maybe rolling out its paid plans and freemium Free Plan, in a simple two-tiered pricing layout…
Great “Yearly Upgrade Deal” from ConvertKit
This was a great simple email offering 2 months free if I update to a yearly plan on ConvertKit. Since I spend a decent amount of money with them, this …
Interactive Walmart Photo Center 12 days of Christmas Deals
A cool offer from WalMart that looks like it’s “scratching off” a deal for you:
…
Number-driven reason ad for mobile notification service
This Instagram ad appeals to your logical side to show that the cost to reach your audience has gone up on every social platform except mobile app notification pushes.…
Simple subscription pricing example for newsletter
This is a very easy to understand 4 tier pricing structure for a newsletter. Users can make up their mind right before they read an article if they want to …
HeyDay Simple Two-Tier Pricing
This is a nice example of Two Tiered Pricing from HeyDay. A simple monthly option and yearly option which saves you 20% by paying upfront.…
Clixlo Price Comparison Ad
I like how Clixlo promotes their website builder by showing how many services (and their prices) you have to use to compare with their single service.
This is an ad …
Copywriting Monetization Methods
Different potential income streams for a copywriter.…
Increase the price for status symbol
This cartoon shows a funny thing about human nature: If you charge more money for it, somehow it’s more valuable.…
Pricing page with a special message that creates a sense of urgency
This is really cool to see a special note on the pricing page that warns prospects that the prices are going up and this is there last chance to lock …
Interactive pricing for Saas company
Pricing is based on paid members. You can see the price change based on your audience.…
Ghost.io publishes profit calculator to show creators earning potential
This gives a creator some inspiration to build with Ghost.io once they see what type of money they can earn with members only content.…
Interactive pricing page uses GIF to preview each feature
Each feature listed under the different pricing tiers displays a GIF when you hover over it. Those GIFs put the prospect in the driver seat to see what it feels …
Descript 4-Tiered Pricing
This is a good example of a pricing model that includes a Freemium plan, 2 paid tiers, and one “custom” tier.…