Category: Data

Blog Reader Attention Statistics

On average, only 20% of blog post text is read. If you want to increase that number, you’ll need to tighten up that copy and create a “slippery slope”.

And …

Plain Text vs. HTML Emails

Hubspot’s study shows that people SAY they prefer HTML emails over plain text. But  open rate and click-through data tell a different story……

SMS Reach

If you want to make sure you’re target sees your message quickly, here’s how to do it. With great power comes great responsibility. Don’t abuse it and annoy your customers.…