Existing Customer Special Pricing by Sketch

Sketch nails it with their “special offers for existing customers” page. New users pay $99, but loyal ones get a break—only $69 (or less in bulk). It’s simple, fair, and keeps the customer coming back.

Marketing analysis

Sketch turns renewal into a reward. Lower prices for returning customers make people feel appreciated, not milked. The discount per seat also pushes users to buy in bulk—smart, scalable upsell.

Why it works

• Builds loyalty with customer-first pricing
• Reduces churn by keeping renewals easy and valuable
• Encourages team upgrades through tiered volume pricing
• Uses clear design and transparent details—no surprises

Examples

• Adobe gives discounts for annual prepaid plans.
• Mailchimp lowers cost per contact as subscriber lists grow.
• Notion offers cheaper team plans the more users you add.
• Dropbox cuts per-seat costs for business accounts.