1961 Ford Econoline “Price Advantage” Ad
This headline gets straight to the point: This is the CHEAPEST pickup you can buy! The smaller copy then goes...
McDonald’s 1984 swag game was hard!
To be honest I would totally buy a Big Mac just to get this hat!!!
1972 print ad with good image but bad everything else
I was struck by the imagery of this ad, and it got me curious to keep reading. It goes on...
“The Quiet Toy” Crayola Ad
Know who your actual customer is. For example: If someone is buying Crayons...it's the PARENT not the child spending the...
Awesome “Yuppie Handbook” book cover from 1984
I love this great callout-image using a picture and text and arrows!
1962 “Pet Monday” ad
In print advertising you had to cram a lot of information into a small space. This 1962 ad hits all...
McDonald’s Salad Ad from 1987
This is a great simple ad showing off McDonald’s new salads (this was the 1980’s). I wonder if the “toss...
Opossum one pager flyer
This one-pager shows people that opossum’s don’t mean humans any harm, and are helpful for their local environment. This flyer...
“Ten Reasons NOT To Buy” reverse psychology Volkswagen ad
This is a fun way to grab some attention, but saying why NOT to buy the car, but then listing...
1912 mail order house plans
This ad is a little confusing, it sort of “implies” you can build a 7 bedroom house for $759 to...
1975 “Recession Copy” for Wrangler Jeans Ad
This ad for Wrangler Jeans promotes the idea of getting your money’s worth with their jeans…this copy was written in...
1986 Honda Helix Ad - YUCK!
This is clearly the ugliest scooter ever made….and Honda used it’s striking appearance as the main attention grabber on this...
Great 1956 Headline for Crest Toothpaste
I thought this headline was great: WORLD’S GREATEST WEAPON AGAINST TOOTH DECAY
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Rouge grammar vigilante simplifies a sign
Someone made this sign easier to read by removing harder words than necessary. This sign should just say “We do...
1956 Tubeless Tire Magazine Ad
I like this ad because the headline copy and image work together to show the part of your car that...
1951 “Instructional” Orange Juice Ad
This ad cleverly shows you how to use the product…and to use A LOT of it! Not sure if this...
Swanson “3 Course” TV dinner
Ok…maybe in 1970’s this looked appetizing, so this image would’ve been very grabbing. However my favorite thing about this is...
Great unsubscribe email from Drizly
Sometimes using a "pattern interrupt" is great way to grab attention. A "pattern interrupt" can be something something that's a...
Great headline for Atari ad
“Don’t watch TV tonight. Play it!” This was a great headline in 1978 when “Playing the TV” was a totally...
Handwritten door flyer
This door flyer appears to be handwritten, so it kind of catches your attention, and then goes into why replacing...
Grabbing headline Pop-Tart Ad
This headline really creates quite a bit of curiosity with the giant headline “Oops! We goofed” I didn’t WANT to...
Awesome 1980 Boom Box print ad
I love the simplicity and grabbiness of this ad, and how it focuses on one major feature of this stereo:...
Giving six reasons to own…
Since the car is pretty hideous, this ad for an AMC Gremlin appeals to it’s more practical qualities!
Attention grabbing “mirror” headline
This headline grabs attention by being unusual looking, as if you’re reading from a mirror. Things that are novel can...