Opossum one pager flyer

This one-page flyer turns an often-feared animal into a friendly neighborhood hero. Instead of telling people “don’t hurt opossums,” it shows why they’re useful and harmless.

Why It Works

• Uses a cute photo to flip a negative perception fast
• Speaks in the opossum’s “voice,” making it relatable
• Lists benefits like a mini sales pitch (immune to rabies, eats ticks, cleans up pests)
• Clear, scannable design – bold headlines and short bullets

Real-World Parallels

• Domino’s “Pizza Turnaround” campaign rebuilt trust by highlighting transparency and customer benefits
• The ASPCA uses direct, emotional animal stories to drive donations
• Airbnb’s original “Belong Anywhere” branding transformed perceptions of letting strangers into your home