Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
Volkswagen 2 shapes Landscape Print Ad
In the 1950's and 1960's The Manhattan Advertising Agency created a string of wildly successful Volkswagen Beetle ads. This is...
Wendy's 1984 "Parts is Parts" commercial
This 1984 Wendy's commercial does an amazing job showing the quality of their Chicken. It almost grosses you out thinking...
“We buy property” direct mailer card
This is a cheap and simple property buying mail drop card that can blanket a whole zip code multiple times...
1979 Dr. Pepper Magazine Ad
This Dr. Pepper ad from 1979 showcases all sorts of different people enjoying a Dr. Pepper soda.
A New Paradigm In Writing
It used to be a reclusive writer goes off for 2 years and emerges with a finished book, now you...
Silly Putty Vintage Print Ad
These vintage print ads used amazing hand-drawn images to illustrate the different ways kids could enjoy this toy.
Basecamp Features and Benefits Image
This image by Basecamp used callouts to show how to use their application while highlighting the features and benefits. It...
Vintage Cup-A-Soup Ad
This is a great ad that makes me hungry just looking at it 🍜
Best Platform To Sell? Ryan Moran of Capitalism.com Interview with Neville Medhora:
Ryan Daniel Moran is the founder of Capitalism.com. We have a quick conversation about which is the best platform for...
What year car do the jones drive?
Published in 1959 this newspaper ad made light of the "Keeping up with the Jones" by buying a newer car.
1960's Sanatogen Tonic Wine
This wine ad targets stay-at-home moms by relating to how draining motherhood can be. A free sample for them to...
“Just Listed” real estate agents direct mailer
This simple piece of direct mail is targeted at specific zip codes to get these real estate agents to help...
Handwritten windows and shades Direct Mail
This “door hanger” piece of direct mail looks handwritten as to draw attention to this promotion for windows and shades.
1905 Coca Cola Ad
This Coca Cola ad from 1905 is so detailed and pretty. The woman is Lillian Nordica, a popular opera singer...
Glowforge Email Signup Form
Glowforge signup form is written as a letter. Instead of just adding your email and name you are introducing yourself...
Vintage Radio Broadcasting Ad
This vintage radio broadcasting print ad clearly explains the benefits of buying their broadcasting system (or intercom).
Sell While You Sleep (Build A Small Digital Product To Sell)
A few weeks ago, we invited a couple of Copywriting Course members to join us to build a digital product...
Keychain alarm comparison chart
This is a great way to demonstrate the features and differences between products, all in one simple table.
Nobody's Perfect Volkswagen Print Ad
What a wonderfully quirky and funny ad newspaper ad. The Manhattan Advertising Agency created a string of wildly successful Volkswagen...
1939 Ad for Phosferine Tonic Wine
An emotional letter from a customer was published ran an ad in this 1939 print ad. Showing how a little...
Mosquito Alert Pest Control Direct Mail Flyer
This flyer has a very clear red border around it warning of mosquitoes, and offers 3 different package levels for...
Dust Buster Weight Comparison Image
This handheld vacuum is trying to show that it's lighter than a typical dust buster, so they cleverly put it...
Basecamps before and after testimonial page
This testimonial page is incredible. It focuses on a before and after view of how companies manage projects with Basecamp....
Digital products > Physical products + services
I’ve been selling online for close to 20 years.Since the early 2000’s, I’ve sold 3 things:Consulting services.Physical products.Digital products.We talk...
