Air Canada Print Ad
Here's a clever example of how to use your "competition's" slogan (or any well-known slogan) to your advantage. (This was...
The North Face Print Ad
Instead of listing out all the great things about the brand, this simple ad takes one benefit and indirectly highlights...
The Art of Shaving Product Image + Benefits
Here's a great example of how to include key ingredients and their benefits all wrapped together in a classy product...
“How you climb a mountain is more important than reaching the top.”— Yvon Chouinard
Tupperware Stay Home Ad
An easy and effective way to come up with ad ideas is to connect them to current events. What is...
Prospect Research Diminishing Returns
This is a great way to show Sales Development Representatives how much benefit they're getting for time spent on research....
Neck Pain Pillow Before After
This image does a great job demonstrating why the wrong pillow and sleeping position causes neck pain. It's clean, simple,...
Short Shorts Leg Imprint Ad
This clever guerilla marketing campaign builds an army of short shorts wearers who (potentially unknowingly) walk around town promoting a...
Gollum Dental Ad
If you're product or service involves a before and after transformation, think of ways you can use pop culture +...
Volkswagon Jetta Print Ad
This type of creative ad is easy to reverse-engineer. It's basically saying: The Jetta is so fast that you'll need...
PETA Vegan Bus Ad
Great example of capturing attention by using a jarring image in an unexpected place. If it would have just been...
Lego Imagination Print Ad
Without using any words, this ad communicates to parents that legos are more than just toys you step on—they're imagination-stimulators...
What mobile websites should look like
This is great because it highlights how bad news outlets' mobile sites are. Instead of focusing on content and usability,...
"I have not failed. I've just found 10,000 ways that won't work."— Thomas Edison
Budweiser Let's Get Together Ad (1952)
This Budweiser ad from 1952 plays on a couple of universal truths: Democrats and Republicans have never seen eye-to-eye. Beer...
Seth & Riley's Garage Hard Lemonade "Dumb Ad"
In the game of winning attention, oftentimes uglier is better.
Diahatsu Print Ad
This ad captures attention because it's unexpected. The last benefit people think about when considering a Diahatsu van is picking...
"The test of all communication is: "Does it sell the product?" Just don't do it at the cost of good morals, good manners, and good taste."— Earl Nightingale
Very scientific chart 😂
This is a very scientific chart that easily shows the cause of a problem 😂
IWC Watch Guerilla Marketing
This creative ad placement essentially forces people to "try on" the watch and imagine what it would be like to...
Professional translator's "past work"
Mariana Serio is a professional translator and this image is taken from her About page. It's great because it highlights...
“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”— Winston Churchill
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Reebok Pump Michael Chang Ad
Back in the early '90s, the Reebok Pump was just as popular as Nike's Air Jordans. Reebok had some pretty...
KFC "Monday Diet" Reverse Coupons
KFC ran this weird "Monday Diet" coupon campaign to send attention to their big Tuesday promtion. The idea is that...
