Ogilvy 1960’s Shell Ad

This Shell ad from the 1960s doesn’t brag about horsepower or mileage. Instead, it zooms in on “hidden engine noise”...

Headache explainer chart

Ever see an infographic that just clicks? This headache chart nails it. In one glance, you can understand eight types...

Tucker Carlson Membership PopUp

Tucker Carlson ditched legacy media and built his own subscription-based platform. The popup to “Join Team Tucker” nails how to...

Great "Handwritten" Roofing Flyer In An A-Pile Letter

Ever get a letter that looks like it’s from a friend, only to realize it’s marketing? That’s this roofing company’s...

Which countries have the worlds most powerful passport infograph

This passport infographic is a masterclass in visual storytelling. It instantly shows which countries’ citizens have the most travel freedom—and...

Spindrift Before & After Rebranding

Spindrift’s old cans tried to convince us they were healthy with lots of text and health claims. The new look?...

Future dates of movies in a timeline

This timeline of futuristic movies hilariously shows where we are in time. According to Hollywood, we should be eating Soylent...

Building muscle with no equipment

This Madbarz graphic shows a full-body workout—no equipment needed. Simple, catchy, and beginner-friendly. But what’s really interesting isn’t the fitness...

Lifetime Value of your customer

Most businesses fly blind when it comes to their numbers. They push ads, sell stuff, but have no clue what...

🎤 The SWIPES Email (Friday, November 29th, 2024)

Friday, November 29th, 2024 ​An fun and educational (funducational??) email by Copywriting Course. Swipe: The marketing tactic I want to...

Biggest mistake of people learning trading.

Everyone in trading has that “ouch” moment. Chris Dunn breaks down why those painful trades are actually goldmines for learning....

Steve Job 1983 MacBook Strategy Speech.

In 1983, Steve Jobs pictured a “book-sized computer” long before it was possible. While Apple’s $10,000 office machines kept money...

Brick and Batten Home Before and After Image Post

A simple before-and-after shot can sell transformation better than a thousand words. This image from brick&batten shows how a traditional...

What Is Copywriting Course!?!

Copywriting Course doesn’t just teach copy—it sells the result in a way copywriters can’t ignore. The offer is super clear:...

The USA debt is good or bad?

Chris Dunn talks about the ballooning U.S. debt, but there’s a marketing lesson hiding in that financial mess. Just like...

Re-designed sleep aid working 5% better

Both FOCL ads sell the same gummies, but the dark blue version wins. Why? It nails the fundamentals of direct-response...

"Hungry Customers" are the best

If your product is great but your sales are slow, you might just be in the wrong place. You don’t...

The only way to save USA

Chris Dunn’s short clip about Bitcoin vs. the U.S. government isn’t just a finance talk — it’s a masterclass in...

Big change in how couples meet

A viral tweet shared a video showing how couples have met from 1930 to 2024. Spoiler: it’s gone from church...

Blogging or posting online is a great way to meet likeminded friends

Sam Parr tweeted that he met several of his best friends just by blogging. No fancy networking events. No “growth...

Sweet image showing how to pack a backpack

This isn’t just a photo of a backpack. It’s a masterclass in visual communication. The North Face uses transparency to...

🎤 The SWIPES Email (Friday, November 22nd, 2024)

Friday, November 22nd, 2024 ​An educational (and fun) email by Copywriting Course. Enjoy! Swipe: I love a good image that...

For $3,000/mo I’m bigger than a 100 person media company 30 years ago