ChatGPT Pricing Plan Structure
OpenAI’s ChatGPT pricing screen is a clean, simple, and smart example of the freemium model done right. It shows the...
Simple Twitter Ad for a coffee company
This ad follows the “keep it stupid simple” rule perfectly. One image, one question, and a list of benefits that...
Mohs Hardness Scale helpful chart
This chart nails it. It takes a complex idea—mineral hardness—and makes it instantly understandable by comparing it to things we...
Surgical terms explained in quick graphic
This simple hand-drawn chart from AsapSCIENCE takes confusing medical jargon and makes it instantly understandable. No fancy graphics. No long...
Awesome “This Morning” vs “Late Afternoon” Bathroom Remodeling Ad
West Shore Home nailed the “Before and After” ad format—but added a killer twist: time. Instead of just showing a...
What you can (and can’t) control puzzle chart
Ever feel overwhelmed by all the things out of your hands as a marketer? This “control vs. can’t control” puzzle...
1986 Honda Helix Ad - YUCK!
The 1986 Honda Helix might be the ugliest scooter ever made. But instead of hiding it, Honda leaned in hard....
Bathroom remodeling before & after Instagram ad
This Bath Fitter ad nails it with one of the oldest tricks in the marketing playbook: visual proof. In a...
1977 Old Faithful and New Faithful Volkswagen Ad
Volkswagen nailed the “Before and After” formula with this simple side‑by‑side ad. On the left, the classic Beetle. On the...
Monthly and Yearly Pricing
We’ve all seen it: a pricing page with two big buttons — Monthly and Yearly. The yearly plan almost always...
Ugliest Scooter Ad Rewrites
The 1986 Honda Helix scooter might be the ugliest vehicle ever made—and that’s exactly why these parody ads work so...
Fun tools by Neal Fun
Neal Agarwal’s site neal.fun pulls in over 4 million visits a month… by letting people do simple, delightful things online...
Using a cast iron skillet rules chart
This “10 Commandments of Cast Iron Care” from Southern Living is so useful it stops being an ad—it becomes a...
Great headline for Atari ad
In 1978, Atari flipped a nightly habit on its head. People were already glued to their TVs—so Atari didn’t fight...
Exploring the Functions: How Do Online Casinos Work?
The image of cards, dice, and a magnifying glass over a laptop screams one thing: trust. Online casinos live or...
Awesome “Yuppie Handbook” book cover from 1984
This vintage book cover nails it: one picture, tons of context. Each arrow tells a mini-story about what defines a...
Great “Yearly Upgrade Deal” from ConvertKit
ConvertKit sent a short, clear email offering 2 free months for switching to an annual plan. No fluff, no hype...
Great 1956 Headline for Crest Toothpaste
Crest didn’t just sell toothpaste in this ad. It sold a weapon. The headline, “WORLD’S GREATEST WEAPON AGAINST TOOTH DECAY,”...
Benjamin Franklin's To-Do List
Ben Franklin wasn’t just a founding father—he was a productivity machine. This simple handwritten schedule shows how he structured his...
Organizing your day
Ben Franklin was a productivity beast. His daily schedule asked one simple question every morning: “What good shall I do...
Copywriting over the years
This simple drawing nails a big truth: technology changes, humans don’t. From Shakespeare’s stage to TikTok, the tools evolve, but...
Co-working session
Even a casual workday photo can say a lot about your brand. This shot of buddies co-working on a chilly...
The Political Style of Your Brain
Your brain is not a democracy. It’s a dictatorship—and you’re the ruler. The image nails this idea: you’ve got little...
Handwritten door flyer
This flyer looks like someone jotted a quick note on a “While You Were Out” slip. It’s casual, personal, and...