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muscle-man-ideal-body

To me, this is what ideal male body looks like:

This image nails a concept that works in fitness and marketing: look strong, but stay functional. Conor’s build isn’t bodybuilder-big....

Ads/Picture/Copywriting
Apr 14, 2023
taglines-and-slogan-based-on-brand-size

Taglines and slogan advice

Ever wonder why huge brands like Nike or Apple can get away with super vague slogans? It’s because they’ve already...

Copywriting/Data/Advice
Apr 14, 2023
write-edit-improve

Copywriting is not just for professional copywriters.

Most people think copywriting is a job title. But it’s actually a superpower for any entrepreneur. The doodle above shows...

Wisdom/Copywriting/Motivation
Apr 14, 2023
donubi-sugar-healthy-ad

Vintage Domino Sugar comparison Ad

Back in the 1950s, when “health food” first started trending, the sugar industry got sneaky-smart. Domino Sugar ads compared sugar’s...

Ads/Print Ads/Copywriting
Apr 14, 2023
hire-marketers-ad

MarketHire to-the-point ad

This MarketerHire ad nails clarity and credibility in one shot. It introduces Lisa, an email marketer who can lift engagement...

Ads/Instagram/Copywriting
Apr 12, 2023
Avis-cant-afford-half-empty-gas-tanks-ad

Avis “We’re only Number 2” Ad Campaign

In the 1960s, Avis was tired of losing to Hertz. Instead of pretending to be #1, they owned their underdog...

Ads/Print Ads/Copywriting
Apr 11, 2023
bidet-control

Automated bidet controls

Sometimes the best marketing isn’t in the pitch, it’s in the experience. This Japanese bidet remote shows how a product...

Picture/Before & After/Advice
Apr 10, 2023
aida-formula-sketch

AIDA Formula

This handwritten image nails what every marketer should tattoo on their brain: AIDA. Attention, Interest, Desire, Action. Four little steps...

Ads/Copywriting/Emails
Apr 10, 2023
research-book-device

his was the equivalent of 18th century Google Chrome Tabs 😂

Before ChatGPT, iPads, and search engines, this wooden contraption was cutting-edge tech. It let researchers read up to eight books...

Copywriting/Data/Advice
Apr 9, 2023
ChatGPT-cheat-sheet-one-pager

ChatGPT Cheat Sheet One-Pager

There’s a special kind of magic when you fit tons of value on a single page. The ChatGPT Cheat Sheet...

Copywriting/Images/Advice
Apr 8, 2023
cheaper-isnt-better-shoe-ad

Cool graphic showing “Cheaper is not better”

Ever tried convincing someone that “cheap” can actually be expensive? This graphic nails it with running shoes. Two pairs side...

Ads/Copywriting/Before & After
Apr 7, 2023
Visually-showing-procrastination

Visually showing procrastination

This ad nails it. It shows what you planned to do (green block: “Project A”) versus what actually happened (red...

Ads/Instagram/Copywriting
Apr 6, 2023
marketer-hire-instagram-ad

Straightforward headlines are best when advertising

This MarketerHire ad nails the basics. No fluff, no mystery—just a clear promise: “Hire expert marketers on demand in 48...

Ads/Instagram/Copywriting
Apr 5, 2023
how-to-wrote-ogilvy-memo

Memo on writing from David Ogilvy

If David Ogilvy had a Twitter account, this memo would’ve been his viral thread. It’s old-school gold on how to...

Ads/Copywriting/Advice
Apr 4, 2023
windows-hand-written-flyer

Attention-grabbing Handwritten Window promotion by Andersen

Most printed ads get ignored. But this one looks like a handwritten estimate—complete with scribbles, underlines, and even a little...

Ads/Print Ads/Flyers
Apr 2, 2023
clogged-toilet-van-advertising

Qualifying a prospect in just 3 words

Ever seen a van that makes you want to stop and call immediately? This one nails it. Thornton & Grooms...

Ads/Copywriting/Outdoor Advertising
Apr 1, 2023
9-months-left

9 more months to complete your goals

Ever looked up and realized Q1’s gone… and your plans never left the spreadsheet? This image nails that feeling: January,...

Ads/Copywriting/Motivation
Mar 31, 2023
White-paint-on-brick-trend-before-after

Before and After Transformation Photos

Before-and-after photos are marketing crack. They instantly stop the scroll, tell a full story, and make people imagine the transformation...

Essay/Before & After/Tweets
Mar 31, 2023
carwash-neville

A fun & cheap joy in life is getting a carwash!

Sometimes the best marketing comes from showing genuine joy. This photo of someone relaxing in their car wash “spa moment”...

Ads/Picture/Copywriting
Mar 31, 2023
to-do-list

Daily to-do list

This image says it all: a plain yellow notepad, no distractions, no notifications. Just space to think. That’s the same...

Wisdom/Data/Images
Mar 31, 2023
grabbing-retirement-asset-chart

Grabbing retirement asset chart

This “Rule of 25” retirement chart nails what every marketer dreams of: instant clarity. One glance, and you know exactly...

Data/Images/Social Media
Mar 31, 2023
Show-your-work-image

Show your work, not your tools

This graphic nails a simple truth: people don’t care how fancy your tools are—they care about what you create. The...

Copywriting/Tweets/Images
Mar 30, 2023
New-technologies-emerge-quick

New technologies emerge quick

Crazy thought: none of these brands existed 15 years ago—and now they rule the world. This image is a masterclass...

Before & After/Data/Images
Mar 29, 2023
eight-sleep-mattress-simple-graphic

Eight Sleep mattress simple graphic

This Eight Sleep image nails the “show, don’t tell” rule. In one glance, you instantly get it: one person likes...

Ads/Images/Advice
Mar 28, 2023

Command Palette

Search for a command to run...