The North Face Print Ad
Instead of listing out all the great things about the brand, this simple ad takes one benefit and indirectly highlights...
What mobile websites should look like
This is great because it highlights how bad news outlets' mobile sites are. Instead of focusing on content and usability,...
“How you climb a mountain is more important than reaching the top.”— Yvon Chouinard
Tupperware Stay Home Ad
An easy and effective way to come up with ad ideas is to connect them to current events. What is...
Seth & Riley's Garage Hard Lemonade "Dumb Ad"
In the game of winning attention, oftentimes uglier is better.
Neck Pain Pillow Before After
This image does a great job demonstrating why the wrong pillow and sleeping position causes neck pain. It's clean, simple,...
Short Shorts Leg Imprint Ad
This clever guerilla marketing campaign builds an army of short shorts wearers who (potentially unknowingly) walk around town promoting a...
Happiness Chemicals Image Chart
This is a cool actionable chart people can use to figure out which activities will cause a happiness chemical to...
Hot Wheels Highway Ad
In today's ad-saturated world, it's all about attention. To grab it, you gotta think outside the box.
PETA Vegan Bus Ad
Great example of capturing attention by using a jarring image in an unexpected place. If it would have just been...
Lego Imagination Print Ad
Without using any words, this ad communicates to parents that legos are more than just toys you step on—they're imagination-stimulators...
Professional translator's "past work"
Mariana Serio is a professional translator and this image is taken from her About page. It's great because it highlights...
"I have not failed. I've just found 10,000 ways that won't work."— Thomas Edison
Budweiser Let's Get Together Ad (1952)
This Budweiser ad from 1952 plays on a couple of universal truths: Democrats and Republicans have never seen eye-to-eye. Beer...
Reebok Pump Michael Chang Ad
Back in the early '90s, the Reebok Pump was just as popular as Nike's Air Jordans. Reebok had some pretty...
Diahatsu Print Ad
This ad captures attention because it's unexpected. The last benefit people think about when considering a Diahatsu van is picking...
"The test of all communication is: "Does it sell the product?" Just don't do it at the cost of good morals, good manners, and good taste."— Earl Nightingale
ChainFuel 4-Tiered Pricing
This is an example of 4 tiered pricing with 4 options users can choose from.
IWC Watch Guerilla Marketing
This creative ad placement essentially forces people to "try on" the watch and imagine what it would be like to...
The Art of Shaving Product Image + Benefits
Here's a great example of how to include key ingredients and their benefits all wrapped together in a classy product...
“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”— Winston Churchill
Prospect Research Diminishing Returns
This is a great way to show Sales Development Representatives how much benefit they're getting for time spent on research....
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KFC "Monday Diet" Reverse Coupons
KFC ran this weird "Monday Diet" coupon campaign to send attention to their big Tuesday promtion. The idea is that...
Gollum Dental Ad
If you're product or service involves a before and after transformation, think of ways you can use pop culture +...
