A sneaker ad promising a 3,000-mile or 6-month warranty? That’s wild. Shoes don’t usually come with guarantees like cars do,...
Ads/Print Ads/Copywriting
May 11, 2022
memorable vintage FedEx print ad
FedEx didn’t just ship a package. They shipped a joke. This ad answers the age-old question “Which came first, the...
Ads/Print Ads/Copywriting
May 10, 2022
Modern print ad takes advantage pop culture norms
This Stanley ad is a great example of how a classic brand can feel fresh and modern. It takes a...
Ads/Print Ads/Copywriting
May 10, 2022
GIF of product that shows off main features of shorts
This GIF set from Birddogs is a perfect mini-demo. No fluff, no talking heads, just quick visuals showing exactly why...
Ads/Videos/Advice
May 8, 2022
Vintage BMW clever print ad
This 1965 BMW motorcycle ad nails the art of emotional selling. It doesn’t brag about horsepower or engineering. Instead, it...
Ads/Copywriting/Motivation
May 7, 2022
Nest sales email has a good set up headline
Nest’s ad nails old-school print simplicity. “The security camera that outsmarts other security cameras” immediately hooks you. Then the subheadline...
Ads/Print Ads/Copywriting
May 7, 2022
Keynote zoom event landing page sparks urgency with countdown ticker
This Miro event page for “Distributed 2021” packs multiple marketing power moves in one scroll. It blends credibility, clarity, and...
Event Marketing/Copywriting/Advice
May 6, 2022
Introducing Pop Tarts Ad
This 1969 Pop-Tarts ad is a masterclass in showing—not telling. In one image, it explains what Pop-Tarts are, how to...
Ads/Print Ads/Copywriting
May 5, 2022
Rotating product GIF is a great way to display your goods
This product page hits several marketing checkboxes with style and simplicity. A rotating GIF makes the sneaker look alive, while...
Copywriting/Images/Sales Pages
May 5, 2022
Cool animated product description for clothing company
Sometimes the best marketing isn’t a fancy campaign. It’s a single, clear visual that nails the product’s main benefit—like this...
Videos/Images/Product Descriptions
May 5, 2022
Vintage Range Rover ad
Range Rover dropped a clever ad comparing its new air suspension system to the cushioning in running shoes. One photo...
Ads/Copywriting/Advertorials
May 3, 2022
Vintage Land Rover ad speaks on innovation
Land Rover nailed it with this vintage ad. The headline basically says: “If it’s so good, why change it?” A...
Ads/Print Ads/Copywriting
May 3, 2022
Well researched & relatable beer print ad
Guinness nails this ad by showing a stack of phones that looks just like a pint of their famous stout....
Ads/Print Ads/Images
May 1, 2022
SaaS interactive product description
Mailmodo’s homepage doesn’t just tell you what their product does, it shows you. Instead of long text blocks or static...
Copywriting/Advice/Sales Pages
Apr 29, 2022
Miro "Just Show It" GIF
Miro’s Twitter ad doesn’t explain what their tool does. It shows it. A 14-second clip of a team collaborating in...
Ads/Copywriting/Videos
Apr 29, 2022
SaaS homepage feature & benefits section cleverly adds in customer testimonials
This Mailmodo image nails the “what–what it does–what it’s done” formula perfectly. Each email type is explained with a stat...
Copywriting/Emails/Advice
Apr 28, 2022
SaaS displays offer on account signup page
This signup page does something smart. It doesn’t assume people remember the homepage pitch. Right at the top, it repeats...
Signup Forms/Copywriting/Advice
Apr 28, 2022
1953 Revere Ware Cooking Tools Ad
This Revere Ware ad makes cookware look collectible. Instead of pushing one pan, it sells the entire kitchen lineup in...
Ads/Copywriting/Images
Apr 27, 2022
AirSign Vacuum Ad
A woman stands in cozy socks and an oversized robe, blankly staring ahead while holding a vacuum. Next to her:...
Ads/Copywriting/Headlines
Apr 27, 2022
John Carlton’s headline paints a picture in the readers head
John Carlton’s “One-Legged Golfer” ad is a masterclass in curiosity and credibility. That headline is so visual you can’t help...
Ads/Copywriting/Direct Mail
Apr 27, 2022
Email with countdown offer sparks sense of urgency
Nothing makes people act faster than a ticking clock. Restream nails this with a bold, can’t-miss countdown timer and a...
Copywriting/Motivation/Emails
Apr 27, 2022
Sales email for battery that shows of use cases
This Eufy Anker 757 email ad is a masterclass in visual storytelling. The animated GIF shifts through scenes—camping, home backup,...
Ads/Emails/Videos
Apr 27, 2022
Dedicated customer success story page with unique CTAs
Rip Curl isn’t just great at surfing—they’re pros at marketing too. Their Campaign Monitor page shows how they use gorgeous...
Copywriting/Emails/Images
Apr 25, 2022
1997 LA Times Beeper Code Article
Before smartphones, teenagers sent secret pager codes like “143” (I love you) or “411” (I have a question). It was...
