Latest
Number-driven-reason-ad-for-mobile-notification-service

Number-driven reason ad for mobile notification service

Tapcart nailed this ad by going straight for the logical buyer. Instead of hype or visuals, they use a simple...

Ads/Instagram/Copywriting
Dec 5, 2022
Heart-tugging-Gillette-shaving-ad

Heart-tugging Gillette shaving ad

This Gillette ad hits you right in the gut. A man says, “I didn’t get the job.” He’s unshaven. His...

Ads/Print Ads/Copywriting
Dec 4, 2022
Simple-subscription-pricing-example-for-newsletter

Simple subscription pricing example for newsletter

This Slow Boring subscription page nails the art of “clear and clever.” In just a few seconds, readers can decide...

Copywriting/Pricing/Data
Dec 3, 2022
amc-gremlin-ad-from-1978

AMC Gremlin Ad from 1978 with “6 serious reasons to own”

Most car ads try to make you feel something. This 1978 AMC Gremlin ad does the opposite—it makes you think....

Ads/Print Ads/Copywriting
Dec 2, 2022
protein-chart-animal-vs-plant

Protein chart: Animal VS Plant

This visual from Fitness Monster Tips nails the basics of communication design. It takes a complex topic—protein content by food...

Data/Images/Social Media
Dec 1, 2022
Diagram-of-a-drug-abuser

Diagram of a drug abuser

This 1973 anti-drug ad is both outdated and unintentionally hilarious. But behind the retro design is a surprisingly solid marketing...

Ads/Print Ads/Copywriting
Nov 30, 2022
avoid-toxic-positivity-do-dont-chart

Avoid “Toxic Positivity” Do & Don’t Chart

This simple Instagram graphic nails emotional intelligence in marketing. It shows how tiny wording choices flip a message from dismissive...

Ads/Formulas/Instagram
Nov 29, 2022
clever-stihl-leafblower-ad

Clever Stihl Leafblower Ad

Sometimes the best ads show instead of tell. This STIHL print ad takes a boring newspaper article and blasts the...

Ads/Print Ads/Images
Nov 28, 2022
pet-to-human-years-calculator

Pet to Human Years Calculator

That old “dog years” formula is wrong—and this chart proves it. Instead of just saying “multiply by seven,” it breaks...

Formulas/Copywriting/Data
Nov 27, 2022
visualization-of-earths-population

Visualization of Earth’s population

Ever read a stat that should blow your mind, but it just… doesn’t? That’s raw data without a visual story....

Data/Images
Nov 26, 2022
1958-features-benefits-adding-machine-ad

1958 “Features & Benefits” Adding Machine Ad

This Underwood Add-Mate ad is a masterclass in feature-benefit copywriting. It takes a boring product—a calculator—and makes it sound exciting,...

Ads/Print Ads/Copywriting
Nov 25, 2022
ford-escort-social-proof-ad

Ford Escort “Social Proof” Ad

In 1985, Ford dropped this killer ad for the Escort, boasting that it outsold every other car on a massive...

Ads/Print Ads/Copywriting
Nov 24, 2022
product-describes-how-it-can-dye-your-clothes-a-different-color

Product describes how it can dye your clothes a different color

This Rit ad from 1968 nails visual storytelling. One look at that bright yellow outfit and you instantly get the...

Ads/Print Ads/Copywriting
Nov 23, 2022
lighting-evolution-visual-chart

Fun “Lighting Evolution” Visual Chart

This chart shows how lighting evolved—from bonfires to LED bulbs. It’s a quick, visual lesson in innovation and how technology...

Copywriting/Data/Images
Nov 22, 2022
velcro-ad-showing-results-benefits-of-product

Velcro Ad Showing Results/Benefits of Product

This old-school Velcro ad nails one thing: simplicity. No jargon, no fluff—just a smiling woman showing how easy it is...

Ads/Print Ads/Copywriting
Nov 21, 2022
visual-demonstration-of-lethal-dose-drugs

Shocking Visual Demonstration of Lethal Dose Drugs

These three vials show lethal doses of heroin, fentanyl, and carfentanil. No charts. No stats. Just a shocking visual that...

Ads/Copywriting/Data
Nov 20, 2022
mcdonalds-promotion-desire-to-collect-trigger

McDonalds promotion using the “Desire to Collect” trigger

In 1975, McDonald’s ran a masterclass in repeat sales. They launched “McDonaldland Glasses to Go” — six collectible glasses, released...

Ads/Print Ads/Copywriting
Nov 19, 2022
400-calories-of-different-foods

Visual demonstration of 400 calories of different foods

This image nails it. With just three stomachs, it shows how the same 400 calories can make you feel completely...

Ads/Data/Images
Nov 18, 2022
handwritten-commercial-flooring-direct-mail-flyer

“Handwritten” commercial flooring direct mail flyer

This flooring company nailed that “friendly neighbor” vibe with a simple trick: handwriting. The flyer looks like someone personally wrote...

Print Ads/Flyers/Copywriting
Nov 17, 2022
bicycle-part-labelling-graphic

Awesome bicycle part labelling graphic

At first glance, this image looks like a slick line drawing of a bike. Look closer—every part of the bicycle...

Images/Advice
Nov 16, 2022
age-appropriate-chores-for-children-chart

Age Appropriate Chores List

This “Age-Appropriate Chores” chart is secretly a masterclass in marketing. It takes one universal job—teaching kids responsibility—and breaks it into...

Formulas/Data/Images
Nov 15, 2022
Hot-and-Spicy-Pringles-Ad

Hilarious “Hot & Spicy” Pringles Ad

This Pringles Hot & Spicy ad doesn’t say a word—and it doesn’t need to. A guy literally heating a hot...

Ads/Print Ads/Funny and Weird
Nov 13, 2022
proofreading-markup-symbols

Physical writing proofreading markup symbols

Before Grammarly, editors had their own visual language for fixing text—proofreading marks. Each curl, caret, and circle told writers exactly...

Formulas/Copywriting/Notes
Nov 12, 2022
How-To-Survive-A-Bear-Attack-Graphic

How To Survive A Bear Attack Graphic

This bear survival graphic is a masterclass in message design. It’s visual, fast, and impossible to forget. In just two...

Ads/Copywriting/Headlines
Nov 11, 2022

Command Palette

Search for a command to run...