Vertoku knife slice demo
"Show, don't tell" is a great way to sell a knife. Vertoku is a knife brand with a nice website,...
Dental "Typo" Street Ad
This street ad grabs your attention by leaving a gap between two letters (and then offering same-day fillings...clever!)
Brazinco Sun Screen Ad
Here's another great example of an ad that uses the "it's so effective, it even works for ____" formula: This...
Nasojet Print Ad
This ad takes uses a peculiar attention-grabbing image to symbolize a frustrating problem that this nose spray solves—not being able...
Verizon vs AT&T Coverage Map
This map was a central part of Verizon's ad strategy for years. By choosing a dramatic comparative advantage, Verizon doesn't...
Bite Toothpaste Bits Homepage
This hero section has a lot of great things going for it: Novelty in headline creates curiosity Subheadline shows exactly...
Lifebuoy Soap Vintage Print Ad
This ad is not only funny, but it's also a cool example of how you can incorporate a before and...
Thomas Henry "Results" Billboard
This is a great billboard for a lawyer that simply shows a successful recent result. Seen along the interstate I-10...
Volkswagon Jetta Print Ad
This type of creative ad is easy to reverse-engineer. It's basically saying: The Jetta is so fast that you'll need...
Beacon Black Friday Preview Email
To get on people's radar before their Black Friday sale starts, Beacon sends out some free holiday-themed gifts. After the...
Nestle Toll House Chocolate Chip Cookie Recipe
Nestle's Toll House Chocolate Chips are sold in packages with a simple cookie recipe printed on the back of the...
Mountain Bike Decal Shop Before/After
This is from a project pitch that was made inside the Kopywriting Kourse. It's great because instead of just saying...
Gold's Gym Train At Home Ad
Gyms may be closed now, but they won't be closed forever. This useful ad campaign by Gold's Gym keeps them...
Samsung Anti-Glare TV Print Ad
This ad is simple and super relatable. Instead of talking about how important anti-glare technology is, it shows it with...
Fairy Soap lasts 2x longer
This is a great way to go beyond just stating a claim like "Our soap lasts twice as long". Showing...
New Years Resolutions vs. Small Habits Graph
Here's a simple graph showing how to (and how not to) make lasting positive changes in your life.
Bell Telephone Vintage Quarantine Ad
This century-old ad is a great example of how to shift your messaging to fit into current events. How is...
Connect The Dots Image
This is a funny image about connecting the dots, but it is actually a very good illustration showing the different...
How To Stay Sane At Work
Use this simple method to maintain your sanity with work.
Have you gone noseblind?
Febreze popularized the term "noseblind" in a series of TV ads over the last 10+ years. This image is great...
Great Gym Landing Page From Hale Fitness
This is an amazing landing page from Hale Fitness that has: A strong call to action all over the page...
Doggy CBD Drops Print Ad
This cute ad campaign is memorable because it's written directly to the dog, mentioning different situations when they would need...
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Percentage of Population on Faceebook (by Country)
You can look at this two different ways: #1.) That's a LOT of people on Facebook—maybe you should market there!...
DuPont Wax Vintage Print Ad
This is a great example of taking your audience's biggest pain point (e.g. having to spend time waxing your car...
