1977 Honeywell "Electronic Mail" Ad
This 1977 Honeywell ad tried to explain a wild new idea: “Electronic Mail.” The dramatic photo says it all—a terrified...
1983 Bacardi Rum Bottlecap Mixer Ad
This Bacardi ad is a masterclass in visual storytelling and contrast. It lists iconic drink brands like Pepsi, Sprite, and...
Email marketing service pricing slider
Ever play with one of those pricing sliders that move as you add more contacts? It feels good, right? That’s...
Twitter Ad for fitness app using animation to show value
This ad nails the basics: one headline, one clear message, and visuals that instantly explain everything. It promises “fitness workouts...
Campaign Monitor Homepage with customer success story
Campaign Monitor nails what most SaaS homepages struggle with: showing, not just telling. Their homepage instantly explains what the product...
Mixpanel has an entire page dedicated to testimonials
Mixpanel nails the art of trust-building with a single page. Before mentioning features or pricing, they hit you with proof:...
Black friday email for watch brand gives sense of urgency
Withings nails the art of urgency with one simple line: “Tomorrow is too late.” No fluff, no hype. Just pure,...
Pricing for SAAS urges annual pricing
Otter.ai nails pricing psychology. Their pricing page isn’t just pretty—it’s a conversion machine. Notice how the toggle between “Monthly” and...
Career page on SaaS site using video testimonials of employees
Hiring pages are usually walls of boring text. But Descript flips that. For every open role, they showcase a short...
Sales page for affiliate program sparks ideas for creators
Descript’s affiliate page is a masterclass in making people say “yes.” It’s packed with examples, testimonials, visuals, and a dead-simple...
Awesome homepage headline and matching visuals for audio/video editor
Descript nails it with this headline: “All-in-one audio & video editing, as easy as a doc.”It instantly removes friction. Everyone...
Homepage for consultant with clear copy
This page nails every part of good sales copy. You instantly know who it’s for, what problem it solves, and...
About page with great use of stats for social proof
Front’s homepage is a masterclass in social proof done right. Instead of shouting “We’re awesome,” they calmly show it. Big,...
Request sales call form with added social proof
Mixpanel’s “Talk to Sales” page isn’t just a form. It’s a confidence booster. Before you even think twice about hitting...
Writing feature & benefits formula
Ever struggled to turn product features into something customers actually care about? This 3-step formula nails it. It’s simple, fast,...
Account upgrade email transforms into sponsorship offer
Mixpanel nailed the “pay or play” strategy in this upgrade email. Instead of forcing users to upgrade, they offer a...
Hand drawn explanation of web dashboard
This image nails how to sell software without a wordy pitch. Instead of listing features, it shows them right where...
Edit any website javascript trick for mockups
Ever wanted to test new headlines right on your own homepage before pushing them live? This little JavaScript trick lets...
Wealthfront visually displays the diverse investment options they offer
Wealthfront nails the first impression. Their homepage animation isn’t just pretty—it shows exactly how customizable investing can be, without needing...
Sony professional camera old school style feature / benefits product descriptions
This Sony camera product page feels straight out of a vintage magazine ad. It walks through every single feature —...
Gamified popup for e-com store
This popup nails the “fun + reward” combo. Instead of a boring email signup box, it turns lead capture into...
Music fest colorful pricing page with colorful copy for each tier
This event poster nails the psychology of pricing. Instead of boring tiers like “Basic” and “Premium,” each ticket name oozes...
“Write with the door closed, rewrite with the door open."— Stephen King
SAAS company shows pricing with a interactive sliding scale
Interactive pricing sliders are sneaky-good marketing tools. They make visitors stop, play, and engage before deciding what to buy. That’s...