1986 McDonalds cross promotion ad with Gillette
Image Description
The ad features a series of photos showing a man transforming from having a full beard to being clean-shaven with the tagline "Let McDonald's Change the Way You Look at Breakfast." Below the images are various McDonald's breakfast sandwiches, and the offer of a free Gillette MicroTrac Razor with the purchase of a hot breakfast sandwich.
Positive Aspects
The image cleverly links the idea of a morning transformation with both shaving and breakfast, making the promotion feel cohesive and fun. The visual progression from bearded to clean-shaven mirrors the idea of starting fresh in the morning, and the inclusion of appetizing sandwiches emphasizes the breakfast theme.
Key Takeaways
- Innovative Cross-Promotion: McDonald’s and Gillette teamed up to offer a free razor with breakfast sandwiches, combining morning routines.
- Visual Storytelling: The ad uses a series of images to show transformation, aligning personal grooming with starting the day with a hearty breakfast.
- Memorable Tagline: "Let McDonald's Change the Way You Look at Breakfast" connects the promotion to both brands in a catchy way.
- Targeted Appeal: The promotion is aimed at morning commuters or busy individuals looking for a quick breakfast and grooming solution.
Additional Insights
This ad is a classic example of 1980s marketing creativity, leveraging the daily routines of grooming and eating breakfast. It’s a playful reminder of how brands can collaborate to enhance customer engagement while providing a practical benefit. Plus, who doesn’t love a freebie with their morning coffee?
