2 Cold Emails, 1 Good, 1 Bad
This guy has two cold emails: Email #1: Performs amazing 😀 Email #2: Performs bad ☹️ Email #1 starts off...
Cool Before/After From Text To Video
This is a cool before/after image that shows how much better a video testimonial is than a text testimonial.
Scrollable Sidebar Menu Before/After
Look at the difference in efficiency a scrollable sidebar menu made to the Copy.ai interface: Before: Had to scroll 6...
Copywriting Course Before and After
Over the years KopywritingKourse.com not only changed its style but also changed its name to CopywritingCourse.com. Both landing pages are...
Austin Shoe Hospital Email with Before/After Pics
This is a great email sent from Austin Shoe Hospital that showcases what services they can do with simple before...
Updating a Google Presentations slide to be better
Updating a Google Presentations slide: BEFORE: - Just a random list of things about an extract. - No action step....
The S1 Club's Before + After Explainer Image
The S-1 Club helps you learn about companies before they go public. In their ProductHunt launch, they used this explainer...
Instagram vs. Reality Photoshoot
This before-and-after image (well, technically an after-and-before image) is a cool way to show the behind-the-scenes of your brand. Things...
Lifebuoy Soap Vintage Print Ad
This ad is not only funny, but it's also a cool example of how you can incorporate a before and...
DuPont Wax Vintage Print Ad
This is a great example of taking your audience's biggest pain point (e.g. having to spend time waxing your car...
Neck Pain Pillow Before After
This image does a great job demonstrating why the wrong pillow and sleeping position causes neck pain. It's clean, simple,...
Gollum Dental Ad
If you're product or service involves a before and after transformation, think of ways you can use pop culture +...
Compression bag before and after
Compression bags don't look like the most exciting products....but the EFFECT they have on packing and storage is can be...
Boots for sale on Craigslist (before and after)
This is from the Kopywriting Kourse forum, where a member posted a rough Craigslist ad for boots and had the...
Dentist Shark Facebook Ad
If this shark doesn't grab your attention while scrolling through your Facebook feed, I don't know what will.
Bellroy Wallets USP-Focused Hero Homepage
Bellroy Wallets unique selling proposition is they are slimmer, but with the same capacity as bulky wallets. In their hero...
Concise vs Wordy Writing
This intro to a piece on "Precision Writing" is great because it shows the difference between being concise vs being...
Solar energy home page mockup before and after
This before and after image is from a redesign tutorial in the Kopywriting Kourse. It takes a sub-par hero section...
YardZen Before/After Pic
This is a simple but effective way of showing a before/after result. Image Description The image shows a dramatic transformation...
Webinar invitation email (Before + After)
Context: This email was going out to a newsletter inviting people to attend a webinar on financial health. Before: The...