Sam ParrSam Parr's Hampton Business Plan
This rough draft from Sam Parr’s business plan for Hampton looks like it was made in PowerPoint at 2 AM....
You can change your perception of something with simple language changes: “I’m scared” = "I’m excited." "I’m tired" = "I’m warmed up." "I’m lazy" = "I’m anxious to do something."
AI rapid progress
AI art tools have been sprinting, not walking. This Midjourney timeline shows what just one year of updates can do...
Before/After Software Ad for Icon
This ad from Icon is a masterclass in visual contrast. On one side: a chaotic pile of tools adding up...
Flyer Design Elements wireframes.
Ever pick up a flyer that feels heavy and crowded? Yeah, no one reads those. This guide nails the golden...
Sweetgreen Fries Ingredients (Us -vs- Them) Ad
A billboard split in half. One side crammed with hard-to-pronounce chemicals. The other? Just five clean, simple ingredients next to...
In business less is more
Jaspr did something wild: they deleted their homepage. Yep, gone. Instead of a fancy landing page, they streamlined everything toward...
Amazon dropshippers getting squeeze out?
The glory days of easy Amazon drop shipping are fading. Fees are up, competition is fierce, and customers want fast,...
Death of an industry then re-birth of another industry
That drawing nails it: industries don’t just die—they compost into something new. For marketers, that’s a signal to spot opportunity...
Hand drawn website wireframming
Before diving into Figma or Webflow, grab a pen. This hand-drawn website mockup shows the power of sketching ideas out...
Your brain scrolling Instagram -vs- walking
This image nails what happens to your brain when you scroll versus stroll. One floods you with quick dopamine hits;...
Brick & Batten home transformation
Brick & Batten nails it with this before-and-after of a home makeover. One glance and you instantly get the value...
"Goodbye" to old file folders ad
This ad nails visual storytelling. Trustworthy uses a split image to show the pain of the old way (messy, outdated...
Before and After of a home transformation
This home makeover photo set is a masterclass in visual marketing. The “before” looks fine, but the “after” instantly commands...
Before and After Video Editing
A before-and-after video is basically visual proof that your product or skill works. The one from Basanta Editz nails this...
The Sit Stand Test
This simple movement test says a lot about your physical health. But it’s also a clever metaphor for your marketing....
Dinner with strangers friend meeting service
This Reddit ad from Timeleft nails emotional contrast. It shows someone lonely at home on the left, then laughing with...
I got tired of struggling to find study space at packed libraries @UWaterloo 🎓
📚That's why I built Spots, a tool that helps you find open classrooms for studying on campus! No more wandering around—just focus on getting stuff done 💪...
Studying Space Software X Post
Akshar Barot solved his own problem. He couldn’t find study space on campus, so he built “Spots”—a tool that shows...
Before and After House Exterior Makeover
Nothing beats a good before-and-after to show transformation. This house remodel pic says more than any ad copy could. It...
Prince Chunky Spaghetti Sauce Print Ad
This old-school ad from Prince Spaghetti Sauce nails “simple idea, strong visual.” It shows two Mona Lisas holding sauce jars—one...
Public VS Private Sector Innovations
This image perfectly highlights a truth marketers should love: competition breeds innovation. The private sector's “then vs. now” shows giant...
Oatley Milk Before/After Branding
Oatly’s old packaging looked like every other “healthy” drink—plain, blue, boring. Then they flipped the script and built an identity...
Sketch to finished website design
This image shows a creative agency’s transformation from a napkin sketch to a polished website. It’s a killer visual metaphor...
Tesla Interior Refreshes and Simplicity
Tesla interiors started with buttons everywhere. Over the years, they’ve stripped it all away—leaving one big touchscreen and a clean,...
