Simple before & after photo using no image markup
A super simple before & after photo that doesn't even use a single word or piece of markup.
Proposal email before/after
This is an example of an email rewrite done in the Kopywriting Kourse's private member's forum. Context: The lead was...
Men's Hat Before and After Print Ad
Have a product that makes an immediate (and dramatic) visual transformation? Instead of trying to explain the transformation, just show...
Before and After Nail Into Sword Photo
This a great before/after photo that says, "Turn This, Into This" instead of "Before & After."
Bricks Headline Before and After
Vague ads rarely work. An easy way to upgrade your copy is to mark all vague words in your ad...
Barber Instagram Before and After
Most people have trust issues when it comes to their hair. To win a potential client’s trust, there’s nothing better...
Stratechery "Aggregation Theory" Images
Here's a cool image from 2015 the Stratechery made to demonstrate a relatively complex concept called "Aggregation Theory." The image...
Before/After case study or testimonial Headlines
“Casey was 245 pounds and depressed when he came to me. After a year of training at my camp, he...
Spending Habits Graph
A great design to get across the point of spending habits.
Easy and Simple Comparison Chart
This is a cool way to display value by placing two competing cars next to each other with features and...
disguise's home page before/after
disguise is a collaborative software tool for BIG visual productions, like concerts, theater shows, and major outdoor events. The problem...
Functional Training Homepage Before and After
You want readers to immediately know what your site is about when they land on your page. That means using...
Physical Therapy Sign Before and After
One of the most common copywriting mistakes is using technical jargon. The goal of your ad should be to make...
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Focus on the other person's needs
Next time you’re writing something, don’t sit down like Old Unemployed Uncle Joe here and talk about YOURSELF and YOUR...
Jessica Jobes Before and After Website
Offers a workshop that shows he she transformed a website.
HVAC Facebook Ad before/after
This is an example of a Facebook ad rewrite done in the Kopywriting Kourse's private members' area. Target audience: HVAC...
Shoe repair service before + after
This 1970s print ad for a shoe repair service is great because: It's built around a simple before/after image. It...
LED lighting before + after
This is a great before/after image showing off the effects of LED lights vs traditional street lights. What's great about...
Personal Training Homepage Before and After
When your target reader lands on your homepage, you have 5 seconds to show them your site is what they’re...
Panhandling Before and After (with New Copy Angle)
While the honest “Need Beer $” marketing approach worked when it was new, now the market has evolved. It’s oversaturated...
Chiropractor Ad Before and After (Brand Marketing vs. Benefit Marketing)
When most people think of “marketing” they think of showing off their brand. But if you’re a small business, it’s...
Before & After Template With Explanations
This is a Before & After template where you can see what descriptions need to go where. Template Link: [LINK]...
Female Weight Loss Before and After Photo
This is an example of before and after weight loss photos.
Teeth Whitening Before and After
This is a simple example of a before and after for teeth whitening.