Justin's Almond Butter Rebrand Made $281 million
Justin’s Almond Butter boosted sales by $281M after switching to a minimalist design featuring a single almond front and center.
Pod 5 new upgrade ad for Eight Sleep
Eight Sleep’s makes a strong case for upgrading from Pod 3 to the new Pod 5 Ultra. It uses a...
Before/After results section on webpage
I like this simple before & after for results to describe what a service can do for you.
Tropicana Orange Juice rebranding design failure.
This was a cool graphic showing Tropicana’s sales went DOWN after swapping their iconic orange-with-a-straw image for a plain glass...
Hubspot competitor ad
This company EngageBay is going directly after HubSpot customers with this ad showing it does similar things but at a...
Before and After style results testimonial for a manufacturing company
This is a before and after results testimonial on the Copywriting Course join page. Instead of explaining copywriting, it just...
Before and After style results testimonial for a blog post that grabs leads
This is a before and after results testimonial on the Copywriting Course join page. Instead of explaining copywriting, it just...
Us VS Them ad for a contractor
This is a cool and simple comparison ad for a house contracting company, showing why they are better than the...
Before and After style results testimonial for a shoe repair store
This is a before and after results testimonial on the Copywriting Course join page. Instead of explaining copywriting, it just...
Before & after graph for software.
This is a cool graph that shows with this software what you get vs. what you don't get with ChatGPT.
Kudos vs Rakuten comparison ad
A bold comparison ad calling out Rakuten and positioning Kudos as the smarter choice.
Waymo vs Tesla Sensor Suite
This shows the difference between Waymo and Tesla cameras. It shows that Waymo has a lot more cameras (29), five...
Sam ParrMcDonald's Calories vs Real Food
Eye-popping image showing what you could eat instead of scarfing down a Big Mac meal
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Seller Pic vs Canva Comparison Ad
I love a good comparison table, and this ad from AppSumo is a great example of it!The main selling point...
Before and After style results testimonial for a wine seller email
This is a before and after results testimonial on the Copywriting Course join page. Instead of explaining copywriting, it just...
The CyberTruck really broke the mold
There are few products that look so vastly different than previous generations.
Jaspr Air before/after
This shows a very specific (97.1%) reduction in air mold in one hour with this visual with the Jaspr.
Mini-Split Air Conditioner ads from Pioneer.
Great comparison ad on social media for Pioneers Air Conditioning showing the difference between a window unit and the Mini...
Dinner plate comparison sizes over the years
Since the 1960s, dinner plates have gotten way bigger — and so have our portions. This powerful image shows how...
Before and After style results testimonial for CRO Optimizations
This is a before and after results testimonial on the Copywriting Course join page. Instead of explaining copywriting, it just...
Range Rover comparison over the years (1970 - 2012)
This is a cool chart that shows the styling evolution of Range Rovers from 1970 to 2012…while each successive versions...
Before and After style results testimonial for a industrial printer company
This is a before and after results testimonial on the Copywriting Course join page. Instead of explaining copywriting, it just...
Before and After style results testimonial for a power washing company
This is a before and after results testimonial on the Copywriting Course join page. Instead of explaining copywriting, it just...
More personal power washing flyer
This "before" ad was an attempt by a powerwashing company to be more professional, but the ad wasn't working too...