The point of copywriting
The point of copywriting is to make all of these metrics go up. When compounded together it makes massive results....
Social Proof Headline: "America's Largest Selling Ale"
This 1947 print ad for Ballantine’s Beer uses a Social Proof to promote by saying in the headline: "American's Largest...
Microaquire Headline Before/After
This shows the power of adding some social proof (150,000 founders) to a headline and signup button. Image Description The...
Reforge Car Analogy Image
This is an interesting analogy Reforge is making between a high performance car and high performance company using just an...
Text-length styled PE ratio chart
This chart uses text-styling by making a bullet point list that's kind of Angled downwards kind of like this to...
Great Twitter follow ask
This is a great Tweet asking people to follow. All around a great ask that explains why you should follow...
"Creativity is the Enemy" Nike Headline
This Nike headline makes you do a double-take, and makes you want to read the print below it. The text...
Amazon's internal writing advice
Cool writing advice from Amazon internal memos. Image Description A whiteboard with handwritten notes titled "Tips for Amazon Writers." It...
Words to use instead of "very"
This is a cool list of words to use instead of "very" to spice up your copy. Image Description A...
Yamaha "Pass the Gas Pump" Headline
In 1980 when this ad was put out, gas prices had spiked really high and were frequently talked about. This...
Full for 20 min -vs- Full for 2 hours
This cool visualization from Instagram shows how carbs and fiber alone don't keep you full for long, but adding some...
Kraft ad gives helpful suggestions
This is Kraft ad from 1962 is great because it not only promotes the product, but also EDUCATES. It gives...
"How can just 1 calorie taste so good?"
This is a great Tab Cola ad from 1964 showing how few calories it has. Image Description A vintage 1964...
Give people the end result they want
This is a slide from a YouTube video I saw (so sorry....forgot which video this was, so apologies for not...
Whiskey Tribe Community Sales Page
This is a very uniquely designed sales page for "Whiskey Tribe" and their Patreon page. It has an old-timey "Knights"...
Logic-minded Gatorade Print Ad
This Gatorade ad from 1971 lays out the "scientific" claims for Gatorade being better at quenching thirst than other drinks....
Glass Guru Car Advertising Headline
This is a simple (yet effective) add from Glass Guru on one of their work vans: GOT FOGGY WINDOWS? Guaranteed...
Bob Felder Baseball Glove Advertisement
This advertisement for a baseball glove does a great job of explaining all the features of the glove, and even...
John Carlton’s headline paints a picture in the readers head
This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my...
Account upgrade email transforms into sponsorship offer
This email designed to upgrade customer to a paid tier. They copywriter was clever and made a win win situation...