
Volvo Turbo Wagon Ad
Read this great copy and watch how Volvo makes the case that: - Just because it's a wagon doesn't mean...

Funny “direct mail” for a bad parker
This funny printed leaflet left on a car taking up two spaces tows the line between a direct threat and...

Funny library sign
This library sign uses some humor to show that you shouldn’t eat in the library. If this sign wasn’t humorous,...


Building social media audience Before/After Instagram Ad
This clever Instagram Ad for CreatorU uses a meme to show that building an audience is easier with them.

Funny Justine’s Peanut Butter Packaging Copy
A funny “letter to Jelly” on the back of a Justine’s Peanut Butter

Giving six reasons to own…
Since the car is pretty hideous, this ad for an AMC Gremlin appeals to it’s more practical qualities!

“Ten Reasons NOT To Buy” reverse psychology Volkswagen ad
This is a fun way to grab some attention, but saying why NOT to buy the car, but then listing...

Attention grabbing “mirror” headline
This headline grabs attention by being unusual looking, as if you’re reading from a mirror. Things that are novel can...

AMC Gremlin Ad from 1978 with “6 serious reasons to own”
In addition to showing the product right off the bat, this add uses logical reasons on why to buy a...

Rouge grammar vigilante simplifies a sign
Someone made this sign easier to read by removing harder words than necessary. This sign should just say “We do...

1956 Tubeless Tire Magazine Ad
I like this ad because the headline copy and image work together to show the part of your car that...

“The Most Beautiful Vehicle In The World” Dirty Range Rover Ad
This is an amazing ad that’s totally frameable on a wall, and it shows a dirty Range Rover that just...

What makes a good error message graphic
This helpful graphic outlines what make a good error message. ….and here’s what makes a BAD error message:

ATIDFA Copywriting Formula
This is a copywriting formula that means: Attention Transformation Interest Desire FAQ Action

“Online Dating” in 1951 😂
If you wanted to branch out of your own network to date in 1951, you would take out a personal...

Awesome 1980 Boom Box print ad
I love the simplicity and grabbiness of this ad, and how it focuses on one major feature of this stereo:...

Copywork exercise
CopyWork is a copywriting exercise where you hand-copy ads to learn how they were written. When you learn piano you...

The keyword "Copywriting" from 2004 to now
Interest in the keyword "Copywriting" from 2004 to present has skyrocketed since January 2022. What's your explanation?

Simple email copywriting guide
This is a great little guide to be slightly more assertive with your emails without seeming like a jerk. These...

How “negative” or “positive” different English words are perceived
This is an interesting data layout for which words mean negative things, and which words mean positive things.

Stealing prevention sign seen on a gas station ice cooler
This kind of hilarious (and simple) sign reminds people that stealing is a crime, and their ice will be cursed...

7-Steps of a Compelling Story
This is a neat infographic that sums up how to create a compelling story

Heart-tugging Gillette shaving ad
This ad pulls a few heartstrings saying “I didn’t get the job” from a man who hasn’t shaved.

1958 “Features & Benefits” Adding Machine Ad
Lightest! Handiest! Phone Size! 10-Key Keyboard! These are all great features being shown off in this print ad. They also...