ATIDFA Copywriting Formula
This is a copywriting formula that means: Attention Transformation Interest Desire FAQ Action
“Online Dating” in 1951 😂
If you wanted to branch out of your own network to date in 1951, you would take out a personal...
1958 “Features & Benefits” Adding Machine Ad
Lightest! Handiest! Phone Size! 10-Key Keyboard! These are all great features being shown off in this print ad. They also...
Product describes how it can dye your clothes a different color
This 1968 ad for Rit Liquid Dye uses a great headline and image to grab your attention, then describes how...
“Handwritten” commercial flooring direct mail flyer
This direct mail flyer is full of attention-getting features: 1.) It looks “handwritten” 2.) It “highlights” the offer with lines....
Showing off the “call in” feature on a VCR
In 1989 if you wanted to watch a show but weren’t around to hit “record” on your VCR, and forgot...
Email Marketing "Iceberg"
This graphic shows all the hidden work that goes into writing and sending emails to a large number of people,...
Copywriting Monetization Methods
Different potential income streams for a copywriter.
Social Proof Headline: "America's Largest Selling Ale"
This 1947 print ad for Ballantine’s Beer uses a Social Proof to promote by saying in the headline: "American's Largest...
7-Steps of a Compelling Story
This is a neat infographic that sums up how to create a compelling story
Heart-tugging Gillette shaving ad
This ad pulls a few heartstrings saying “I didn’t get the job” from a man who hasn’t shaved.
Velcro Ad Showing Results/Benefits of Product
This whole ad demonstrates how to replace snaps, hooks, and buttonholes with simple Velcro fasteners. It even shows a closeup...
Physical writing proofreading markup symbols
This form of proofreading is fading due to the proliferation of digital writing, but this is the markup language writers...
.png?width=3840&quality=80)
Twitter "DM" Call To Action Example
This is a cool example of how someone is selling directly from Twitter. The Call To Action (CTA) is to...
Re-working copy
Re-working the copy on a page is important from time to time. You may spot things your didn't like, or...
Attention grabbing “mirror” headline
This headline grabs attention by being unusual looking, as if you’re reading from a mirror. Things that are novel can...
AMC Gremlin Ad from 1978 with “6 serious reasons to own”
In addition to showing the product right off the bat, this add uses logical reasons on why to buy a...
Ford Escort “Social Proof” Ad
In 1985 the Ford Escort was one of the best selling cars in the world, so this ad listed out...
McDonalds promotion using the “Desire to Collect” trigger
This McDonalds ad from 1975 uses one of Joe Sugarman’s Triggers called “Desire To Collect.” The desire to collect is...
How To Survive A Bear Attack Graphic
This is a helpful graphic with a catchy “rhyme” that shows you how to survive a bear attack. Apparently for...
Clever pop-up to capture competitors customers
I saw this pop-up on Captivate.fm that's taking advantage of another podcast host closing down, so they give all their...
Dog Groomer Price Justification Chart
Every consultant or freelancer has had to justify their cost at times. This dog groomer was sick of people snarky...
The point of copywriting
The point of copywriting is to make all of these metrics go up. When compounded together it makes massive results.
Microaquire Headline Before/After
This shows the power of adding some social proof (150,000 founders) to a headline and signup button.