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"We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt."— Robert Collier
Copywriting/Quotes
Jul 12, 2017
Copywriting Before/After - Powerwashing
A before/after analysis of powerwashing flyers sent door-to-door.
Copywriting
Jul 12, 2017
“AIDA stand for ATTENTION, INTEREST, DESIRE, ACTION. So, to make it clearer your letter should: 1. First, get his attention 2. Second, get him interested 3. Third, make him desire what you are selling 4. Compel him to take whatever action is needed to get whatever it is you are selling.”— Gary Halbert, The Boron Letters
Formulas/Copywriting/Quotes
Jul 12, 2017
"When I write an advertisement, I don’t want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product."— David Ogilvy
Copywriting/Quotes
Jul 12, 2017
Copywriting Example - Blog Post
A before/after analysis of a blog post that went viral.
Copywriting
Jul 12, 2017
Ad
Copywriting Example - Shoe Hospital
The before/after results from changing the sandwhich boards sign on a shoe hospital.
Copywriting
Jul 12, 2017
Headline Formula "Who Else"
Who Else Wants {Most Desirable Outcome or Benefit}? Fitness example: Who else wants to look great naked? Real estate example:...
Formulas/Copywriting
Jul 12, 2017
Joseph Sugarman Slippery Slope
A good headline should draw people in like a "slippery slope." They keep getting sucked in.
Copywriting
Jul 9, 2017