Reforge Car Analogy Image
This is an interesting analogy Reforge is making between a high performance car and high performance company using just an...
"Creativity is the Enemy" Nike Headline
This Nike headline makes you do a double-take, and makes you want to read the print below it. The text...
Yamaha "Pass the Gas Pump" Headline
In 1980 when this ad was put out, gas prices had spiked really high and were frequently talked about. This...
Kraft ad gives helpful suggestions
This is Kraft ad from 1962 is great because it not only promotes the product, but also EDUCATES. It gives...
Whiskey Tribe Community Sales Page
This is a very uniquely designed sales page for "Whiskey Tribe" and their Patreon page. It has an old-timey "Knights"...
Bob Felder Baseball Glove Advertisement
This advertisement for a baseball glove does a great job of explaining all the features of the glove, and even...
Account upgrade email transforms into sponsorship offer
This email designed to upgrade customer to a paid tier. They copywriter was clever and made a win win situation...
A coffee alternative compares their product to traditional coffee to convert sales
This brand displays a side by side benefits/ effects chart comparing them to traditional coffee. This is great copy when...
"The Van That Can" Chevy Astro Ad from 1986
This is a great ad for the popular Chevy Astro van from 1986. The ad goes through six of the...
Text-length styled PE ratio chart
This chart uses text-styling by making a bullet point list that's kind of Angled downwards kind of like this to...
Amazon's internal writing advice
Cool writing advice from Amazon internal memos.
"How can just 1 calorie taste so good?"
This is a great Tab Cola ad from 1964 showing how few calories it has.
Logic-minded Gatorade Print Ad
This Gatorade ad from 1971 lays out the "scientific" claims for Gatorade being better at quenching thirst than other drinks.
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Edit any website javascript trick for mockups
This is great Javascript trick to edit any webpage on the frontend (not permanently) so you can “mockup” your text,...
Referral program shows great social proof
This brand shows photos of customers + how much money they have saved using Raise. Real faces and earnings speak...
Great Twitter follow ask
This is a great Tweet asking people to follow. All around a great ask that explains why you should follow...
Words to use instead of "very"
This is a cool list of words to use instead of "very" to spice up your copy.
Full for 20 min -vs- Full for 2 hours
This cool visualization from Instagram shows how carbs and fiber alone don't keep you full for long, but adding some...
Give people the end result they want
This is a slide from a YouTube video I saw (so sorry....forgot which video this was, so apologies for not...
Glass Guru Car Advertising Headline
This is a simple (yet effective) add from Glass Guru on one of their work vans: GOT FOGGY WINDOWS? Guaranteed...
John Carlton’s headline paints a picture in the readers head
This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my...
“Write with the door closed, rewrite with the door open."— Stephen King
This copy speaks to a specific customer
Card cash is offering a unique service for businesses or individuals that already use discounted gift cards to make big...
Bad Marketing Copy Vs Good Marketing Copy
This is a great Tweet commenting on Good Copy vs Bad Copy: Bad Marketing Copy: - This is what I...