Aweber "Get Off LeadPages" Email
Interesting email from Aweber that attempts to lure people from LeadPages by showcasing they have similar features for free in...
More Doctors Smoke Camels Print Ad
Ok….this didn’t age very well, but the underlying principles of it are solid: The ad gives strong social proof showing...
Josh Harcus testimonial Copywriting Course
1939 Ad for Phosferine Tonic Wine
An emotional letter from a customer was published ran an ad in this 1939 print ad. Showing how a little...
All the stuff to put on a sales page
Here's a bunch of sections to include on a sales page.
Updating a Google Presentations slide to be better
Updating a Google Presentations slide: BEFORE: - Just a random list of things about an extract. - No action step....
Weapons of Mass Creation Poster
This is a cool poster a lot of agencies and writers have on the wall. Hat tip to a post...
"The test of all communication is: "Does it sell the product?" Just don't do it at the cost of good morals, good manners, and good taste."— Earl Nightingale
AC Tuneup Direct Mail Flyer
This is an interesting AC tuneup flyer left on a door. It sounds very personal, explains what the service includes,...
The Comparison Lens
The Crazy Story Lens
The Personalized Lens
The Helpful Lens
The No Blame Lens
The Durability Lens
Image Description A bold advertisement highlighting the durability of a product, with playful text promising that you'll never need to...
Concise vs Wordy Writing
This intro to a piece on "Precision Writing" is great because it shows the difference between being concise vs being...
The No-Brainer Lens
Image Description The image features bold, attention-grabbing text asking provocative questions like "Is it worth $2 to you to banish...
The Sniper Lens
Image Description The image is a bold, attention-grabbing example of ad copy. It states: "IF YOU’RE OVER THIRTY—THIS IS THE...
The Case Study Lens
Image Description The image features a bold and attention-grabbing headline: "I lost 85 lbs. of ugly fat in only 2...
Features vs. Benefits (Diet Coke)
People don't want to buy a nail. They want to buy a sturdy place to hang their family picture on...