Peter Jennings "Change" Ad
This clever ad from 1967 showed the news was about to "change" by showing one side of Peter Jennings' face in black & white,...
Jan 29, 2022
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Get To The Point
Sometimes when writing an article people tell a long and winding story in order to seem clever. Sometimes it's just better to get to...
Sep 2, 2020
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Social Proof Headline: "America's Largest Selling Ale"
This 1947 print ad for Ballantine’s Beer uses a Social Proof to promote by saying in the headline: "American's Largest Selling Ale"
Sep 20, 2022
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Healthy eating with gas grill
My eating got 10x better when I installed a gas grill outside my kitchen. For example here’s lunch the other day: - Lamb kabob...
Jan 5, 2023
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