The Missing Ingredient Lens

Jul 20, 2020

Write. Learn. Take action.

Peter Jennings "Change" Ad

This clever ad from 1967 showed the news was about to "change" by showing one side of Peter Jennings' face in black & white,...

Sometimes when writing an article people tell a long and winding story in order to seem clever. Sometimes it's just better to get to...

This 1947 print ad for Ballantine’s Beer uses a Social Proof to promote by saying in the headline: "American's Largest Selling Ale"

My eating got 10x better when I installed a gas grill outside my kitchen. For example here’s lunch the other day: - Lamb kabob...