The Analogy Lens

Here's a great example of a friendly and easy order form by Self Publishing School. They have two different order forms for their cart,...
I love how this ad relates its product's feature to another popular product on the market that is known for kind of the same...
20 years ago I was in a college entrepreneurship club with 200 members. Only 2 people out of 200 actually had a business: -...
Driving pass a billboard like this on a Monday morning might intrigue you to stop for a coffee.