The Analogy Lens

Generally success seems to be a combination of a couple of things: Solid talent + Savvy business sense + 15...
This is a simple framework to send out emails with value.This is slightly in jest, but overall the format is:1.)...
When you save a "swipe" for your own swipe file, it's best if it has as least one of these...
A good Copywriter is always moving someone towards an action.The job of your copy is to act like a “slippery...
Let's say you're launching a new product or feature and want to send out an email about it. This is...
Great article by Tom Pestridge about the difference of Branding vs MarketingHe says:Marketing is like asking someone out on a...
Search for a command to run...