The Analogy Lens

Seth & Riley's Garage Hard Lemonade "Dumb Ad"

In the game of winning attention, oftentimes uglier is better.

Percentage of Population on Faceebook (by Country)

You can look at this two different ways: #1.) That's a LOT of people on Facebook—maybe you should market there! #2.) That's a LOT...

The Friars Club Text Message Ad

Tasty looking Big Mac ad from 1979

This is a tasty looking Big Mac ad from 1979 that has a very funny headline. Both the image AND headline are quite grabbing!