The Analogy Lens

Jul 19, 2020

Source (copywritingcourse.com)

Kleenex Kube Vintage Print Ad

This vintage ad features a striking product shot and highlights the benefits of the new cube-shaped Kleenex box.

AI by 2027 Graph

This is an interesting case on how AI could take over or be a major part of all business by 2027.

Apr 10, 2025

Data

Death of the "How-To" Business Model

The internet keeps making instructional content cheaper—and now practically free.As information gets more and more free, there will be less money in explaining HOW...

Re-working copy

Re-working the copy on a page is important from time to time. You may spot things your didn't like, or can improve, or can...

Sep 30, 2022