Category: Lenses

A “Copywriting Lens” is a way to view copy in order to understand the end customer a bit better.

H.A.L.T. Acronym

I’ve always liked this acronym H.A.L.T. which means….

If you’re not in a good mood, you’re either:
• Hungry
• Angry
• Lonely
• Tired…

pluto
pluto