
Optimal eating for no brain fog
Look at this meal board: steak, eggs, avocado, salmon, watermelon, cheese. Clean, intentional, and visually satisfying. That’s not just a...

No matter how rich and famous you become you just end up hosting a podcast
This El Arroyo sign nails it: everyone rich and famous eventually hosts a podcast. The joke is funny because it's...

Turn your advice into stories ad
This ad nails attention right from the headline: “Consistently turn your advice into stories!” It’s bold, clear, and promises transformation....

Percentage of vehicles in accidents
This Tesla chart shows something wild: accidents drop the more the car drives itself. Humans cause more chaos than code....

High converting landing page template (for apps)
This wireframe is a masterclass in keeping things stupid simple. Every section leads users one clear step closer to clicking...

20 Fitness Rules for Anyone Over 40
This one-pager from Dan Go is a marketing workout plan. It’s visually simple, full of value, and laser-focused on a...

Jaspr Air before/after
Look at that: “97.1% less mold in 1 hour.” That’s ultra-specific. Not “kills mold fast” or “almost all mold gone.”...

Cool Tesla visual lineup
This single image tells the whole Tesla story — from the blocky Cybertruck to the sleek futuristic concept car. No...

Lex Fridman's Podcast Setup
Lex Fridman runs one of the world’s biggest podcasts… out of a single room in Austin, TX. The kicker? His...

Before/After results section on webpage
This ProductLed visual nails what every marketing message should do—it shows transformation. Not features, not specs, but actual change. The...

Fear-based (yet effective) email subject headline
This Citizen app email nailed one thing: immediacy. The subject line “Another Offender Moved Near You” triggers an instant emotional...

The elements of change: what happens when one is missing
This chart nails it: lasting change only happens when every ingredient is in place. Miss one, and things go south...
What do you think of this marketing take on unemployment?
AI isn’t coming for all marketers—just some. The game has split into three levels, and knowing where you play determines...
100% response rate from sending custom swords in the mail
This is a cool method for getting people to open a piece of mail (a package) and also respond, this...

Warren Buffet’s simple deficit-ending plan
Warren Buffett’s “5-minute fix” for the federal deficit is a masterclass in incentive design. His idea is brutally simple: tie...
Hire slowly, fire quickly. But always with empathy.— Ayman Al-Abdullah
You can get people to pay for your product before building a bunch of marketing.
Jason Cohen (founder of WP Engine) said he had 30 people ready to pay $50/month before he had a name,...

🎤 The SWIPES Email (Friday, May 16th, 2025)
Friday, May 16th, 2025 SwipeFile.com: Inspiration/Ideas for Marketers. CopywritingCourse.com: Optimize all marketing you make.Swipe:This is a funny ad from a...

Y combinators investment wishlist 2025
Y Combinator just dropped their “Request for Startups” list, and the 2025 batch is all-in on one theme: AI that...

The most common jobs by age group graphic
This infographic from Qualtrics shows the most common jobs by age group. From teen cashiers to elderly farmers — it...

The 80% Line Test for Doing What You Actually Want
Ever say yes to something and instantly regret it? Enter Noah Kagan’s “80% Line” chart — a super simple way...

Eye-grabbing ad for copywriters.
A bold orange background. Giant white letters screaming “COPYWRITERS WE STILL <3 YOU.” That’s it. No fluff, no hype, just...

Stress Levels and Performance Curve
This chart nails something every marketer feels: stress can make or break performance. Too little, and you’re bored. Too much,...

Mini-Split Air Conditioner ads from Pioneer.
Pioneer nailed this comparison ad. It’s simple, visual, and instantly communicates value without paragraphs of text. Marketing Analysis The image...