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journey-quote-illustration-panda-and-dragon.png

Life lesson from Big Panda and Tiny Dragon

This simple illustration from Big Panda and Tiny Dragon nails a massive truth: success isn’t just about the journey or...

Wisdom/Copywriting/Books
Jun 5, 2025
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PodPitch Free Starbucks Ad

PodPitch nailed their ad with one irresistible hook: free Starbucks. People see that cup and instantly perk up. It’s a...

Ads/Copywriting/Podcast
Jun 5, 2025
ankurnagpal
Ankur Nagpal
@ankurnagpal
My longevity theory: You’ll live a better (& likely longer) life escaping America and living by the beach someplace with real food, wine and friendship Than over optimizing your Oura, cold plunge & supplement stack while living an ultimately stressful life in SF/NYC/LA

Longevity Theory

Ankur Nagpal’s “longevity theory” tweet hit a nerve: ditch the high-stress biohacker lifestyle and trade it for sunshine, wine, and...

Copywriting/Tweets/Advice
Jun 5, 2025
justins-almond-butter-rebrand-worth-281-million.png

Justin's Almond Butter Rebrand Made $281 million

Justin’s Almond Butter went from “meh” to massive just by cleaning up its packaging. The old jar was loud, text-heavy,...

Before and After/Packaging/Data
Jun 4, 2025
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Eight Sleep "Rental" Ad

Eight Sleep pulled a smart move with this ad: instead of selling their pricey $5,000 cooling mattress outright, they now...

Ads/Instagram/Copywriting
Jun 4, 2025

Why use SwipeFile.com

Ever scroll past a great ad, post, or video and completely forget it five minutes later? Matt Gray used to...

Ads/Copywriting/Videos
Jun 4, 2025

Why authors go with big publishers for their 1st book

Choosing between self publishing and a traditional publisher is like picking between a startup and a corporate job. One gives...

Copywriting/Podcast/Books
Jun 3, 2025

The problem of being really wealthy

Just like investing, how you market should depend on your current “wealth” — the time, money, and audience you’ve got...

Ads/Before and After/Social Media
Jun 3, 2025
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How Starbucks uses Psychological Triggers

Ever wonder why you always end up with a venti instead of a tall? This image by Tom Pestridge shows...

Formulas/Copywriting/Images
Jun 3, 2025
222-rule-for-marriages.jpg

2,2,2 Rule for Happy Marriages

This marriage tip graphic nails a key marketing principle: consistency creates connection. The “2,2,2 Rule” is basically relationship maintenance on...

Formulas/Motivation/Emails
Jun 2, 2025
how-the-instagram-algorithm-works-flowchart.png

How the Instagram Algorithm Works Flowchart

This flowchart nails how Instagram’s algorithm really works: post → test with a small audience → boost if people engage...

Instagram/Data/Advice
Jun 2, 2025
before-after-graph-for-software.png

Before & after graph for software.

This side-by-side chart from Waldo instantly shows why it beats ChatGPT for agencies. No long pitch. No jargon. Just clear...

Ads/Copywriting/Before and After
Jun 2, 2025
cool-book-visuals.png

Cool book visuals

Nomadic Matt nailed a simple but powerful post: a photo of The Alchemist with quick notes on what makes it...

Instagram/Copywriting/Books
Jun 1, 2025
5-minute-morning-routine.png

5-minute morning routine.

This simple “5-Min Morning Mental Routine” is a masterclass in clarity and focus — and marketers can learn a ton...

Wisdom/Copywriting/Motivation
Jun 1, 2025
JamesClear
James Clear
@JamesClear
The 4 qualities of a great career: 1) I enjoy it 2) I’m good at it 3) I make good money 4) I’m around fascinating people Answer in reverse order: 1) Where are fascinating people? 2) In what ways can I make money with them? 3) Which ones am I good at? 4) Which ones do I enjoy?

4 qualities of a great career

James Clear dropped a simple but genius framework for choosing a career. He lists four traits of a great career:...

Wisdom/Motivation/Tweets
Jun 1, 2025
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Cool headline: Finding trends before they take off

Exploding Topics nails their homepage with one killer line: “We help companies find exploding trends before they take off.” The...

Copywriting/Home Pages/Data
May 31, 2025
informational-content-needs-to-change-tweet.png

Informational content needs to change

Charlie Light nails it: the old “SEO keyword + blog post” formula is toast. AI can crank out 1,000 of...

Copywriting/Tweets/SEO
May 31, 2025
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Reducing risk of selling by PRE SELLING

Adam Robinson dropped a gem with his 3-step startup formula: Sell before you build Build as little as possible Do...

Business Ideas/Wisdom/Tweets
May 31, 2025
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Different types of pirate flags

Pirates were masters of branding before branding was a thing. Each flag in this image told a story at a...

Copywriting/Data/Images
May 30, 2025
what-is-everything-in-physics.jpg

What is everything in Physics

This wild-looking infographic explains what literally everything is made of—down to quarks and leptons. It’s nerdy, detailed, and a bit...

Data/Images/Advice
May 30, 2025
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Simple Resume Outline Template

This resume outline nails what every marketer should love: clean, clear, and instantly scannable design. No fluff, no clutter, just...

Copywriting/Freelancing/Data
May 30, 2025
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Posted by Neville MedhoraNeville Medhora

🎤 The SWIPES Email (Friday, May 30th, 2025)

Friday, May 30th, 2025 ​​​​​​ ​​SwipeFile.com​​​​​​: Inspiration for your marketing. ​​​​​​CopywritingCourse.com​​​​​​: Get good at selling (join for a year, try...

Swipes Email/Newsletter
May 29, 2025
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Parody Louis Vuitton Toilet Paper ad

This fake Louis Vuitton ad is genius. It shows a roll of LV-branded toilet paper with the line, “Now you...

Ads/Print Ads/Copywriting
May 29, 2025
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Design Buildathon Timeline

This Design Build-a-Thon nailed its event timeline. Each date feels like a chapter in a story, from registration to the...

Motivation/Design/Data
May 29, 2025

Command Palette

Search for a command to run...