Matt Gray Interview: Building personal brands, communities, and media-first startups
This is my interview with popular entrepreneur Matt Gray:[[VIDEO]]🎧 Prefer listening to this? Here's a podcast version! 🎧">Here's my personal...

Vitalik Buterin shows his personal focuses for 2025.
Vitalik Buterin just dropped his 2025 goals publicly. Not in a press release. Not hidden in a company update. Right...

How Greg Isenberg would make a sass out of AI.
This sketch from Rick Isenberg nails how to grow a SaaS without ads or a big team. Simple framework: creators...

AI Social media creation tool ads on Instagram.
This Holo AI ad doesn’t look like a typical Instagram Story ad. It’s a full-blown landing page squeezed into a...
This 1950s Business Still Makes $6 BILLION per year
Sam tells the wild story of the "Mushroom King"—a guy who went from selling mushrooms to selling a security system...

Tropicana Orange Juice rebranding design failure.
Tropicana once swapped its classic orange-with-a-straw packaging for a minimalist glass of juice. The result? $30 million in lost sales....

Good mosquito repellent solution ads.
This ad from Tougher Than Tom shows how to stop the itch both literally and figuratively. Simple product, clear problem,...

The Five Levels of Motivation
Most people kick off their careers powered by fear or money. It works… until it drains you dry. This visual...

Instagram ad promoting a work club
This ad from Switchyards nails the art of simple, sticky messaging. No fluff, no buzzwords — just one strong claim:...
I've never found in my whole life that you could convince someone who doesn't want to work hard to work hard.— Steve Jobs

Tools and software recommendations made by founders and CEOs in Hampton
Ever wonder what kind of tools top founders actually use? This list from Hampton peeks into the operating stacks of...

Hilarious lose control ad
Omniconvert nailed attention with this ad. It uses a clever play on words about “losing control” — a phrase from...

Co-working 20% off CTA
Industrious ran hyper-local Instagram ads to fill its new coworking spots. Each ad targeted people near a specific location, showcased...
Why Patrick Bet-David Hired Ronaldo’s Coach To Train His Son
Patrick Bet-David did something most parents wouldn’t: he hired Cristiano Ronaldo’s personal coach to train his soccer-obsessed son. It’s a...

Crappy (yet grabbing) ad!
This ad for BugBug.io looks like it was made in Microsoft Paint by a 12-year-old. But that’s exactly why it...

The SWIPES Email (Friday, May 9th, 2025)
Swipe:New split test time! I'm going to split test these five really different SwipeFile sign up forms. Site-wide signup is...

Profit Margin by Industry List
Some industries are money-printing machines, others barely scrape by. The charts here show banks and finance companies with sky-high margins...

SwipeFile.com Email Signup Split Test
SwipeFile tested five versions of their email signup popup, and Version A crushed it with a massive 367% lift in...

Matt Gray "Clickable" Emails
Matt Gray’s Wednesday emails are masterclasses in curiosity and simplicity. No images. No fluff. Just a short note and a...
No one cares if your app is AI powered
Greg Eisenberg nails it: no one pays for “AI.” They pay for results. Too many startups lead with “we use...
Make sure you're solving an actual problem
Jason Cohen (founder of WP Engine) dropped a gem: if you can’t clearly say what problem your product solves, maybe...

Hatch Restore Alarm Clock "Prescription" Ad
Hatch nailed this ad by packaging its sleep device like a doctor’s prescription. It’s playful, relatable, and instantly positions the...

Proper Hotel Mother's Day Gift Email
This Mother’s Day email from Proper Hotels nails emotional appeal and visual storytelling. It’s not just selling hotel stays—it’s selling...

Waymo vs Tesla Sensor Suite
This side-by-side image of Tesla and Waymo tells a clear story: one bets on fewer sensors and smarter software, the...