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businessbarista
Alex Lieberman
@businessbarista

It's not sexy to say, but most of AI transformation has nothing to do with AI.

There are 10 steps in the sequence of making an internal process or external product AI-native.

Only 1 step is AI, and ironically, the other 9 steps are the far harder part.

Step 1: Identify the problem

- find the manual process worth automating. turn your brain off autopilot & turn on your "suck meter". ...

Posted by Alex LiebermanAlex Lieberman

Do These 9 Non-AI Steps First

Everyone wants the magical AI button. But if you skip the boring groundwork, that button does nothing. These 9 non-AI...

Business Ideas/Wisdom/Tweets
Jun 14, 2026
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Stay Awake For Moments Worth Losing Sleep Over

This bus-stop ad doesn’t scream about beans, blends, or bargain prices. Instead, it hits you with a giant handwritten checklist...

Ads/Copywriting/Design
Jun 13, 2026
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Posted by Sam ParrSam Parr

Scale to 20M Without Becoming the Bottleneck

Most founders secretly wonder what’s in that screenshot: can you cross $20M or $50M in revenue while only working 40...

Wisdom/Tweets/Social Proof
Jun 13, 2026
aymanalabdul
Ayman Al-Abdullah 🧱
@aymanalabdul

Bezos had the 2-pizza rule:

Never have a meeting that can’t be fed by 2 pizzas

I never understood this rule because I could eat a pizza by myself

I have the 2-car rule:

...

Posted by Ayman Al-AbdullahAyman Al-Abdullah

Two-Car Test: The Founder vs CEO Line

Everyone loves the romantic “founder stage” of a company: small team, fast decisions, zero meetings about meetings. But there’s a...

Business Ideas/Wisdom/Tweets
Jun 13, 2026
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Confess the Swap: Turn Skepticism Into Sales

Most brands hide the weird ingredient. This ad for a cauliflower-based chocolate ice cream does the opposite: it shouts the...

Ads/Formulas/Copywriting
Jun 12, 2026
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One Honest Billboard That Cuts Costs

Most billboards yell five words and hope you remember a logo. This one from Public Mobile does the opposite: it’s...

Ads/Copywriting/Headlines
Jun 12, 2026
Video
Posted by Sam ParrSam Parr

Turning a Land Rover Snub Into $2B

When Land Rover rejected his dealership application, most people would’ve sulked and moved on. Instead, he turned the snub into...

Business Ideas/Wisdom/Videos
Jun 12, 2026
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🎤 The SWIPES Email (Friday, June 12nd, 2026)

SwipeFile Remix​​​​​This email 100% human written (partially from a wedding in Miami)!Swipe:I spotted this great sign at the airport:I'll zoom...

SWIPES Email/Newsletter
Jun 11, 2026
businessbarista
Alex Lieberman
@businessbarista

Most people can't actually explain what AI is to a friend/coworker.

Take a page from Dr. Seuss (trust me) & you'll be set.

When someone asks me "how does ChatGPT actually work?" I used to reach for words like "pre-training," "back propagation" and "transformers." And I'd watch their eyes glaze over (understandably) in real time.

So now I just say this:

...

Posted by Alex LiebermanAlex Lieberman

End AI Fear With One Seuss Analogy

AI freaks people out mostly because they can’t explain it, not because it’s actually that mysterious. This post gives you...

Wisdom/Copywriting/Tweets
Jun 11, 2026
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Free Bike If You Hang Upside Down 10 Minutes

A motorcycle shop in Brazil pulled off one of the weirdest, smartest promos ever: they offered a free bike if...

Ads/Advice/Social Media
Jun 11, 2026
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Lacoste Ditches Crocodile For Endangered Species

Lacoste did the one thing brands swear they’ll never do: mess with the logo. The iconic crocodile vanished from their...

Ads/Design/Images
Jun 11, 2026
Video

What Marketers Can Learn From Elon’s Bet

Elon keeps making ridiculous-looking bets that somehow turn into trillion-dollar industries. Most marketers play small, safe, and scared… then wonder...

Wisdom/Copywriting/Videos
Jun 10, 2026
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Carousel

Guerrilla Parking: Jeep's Brilliant Street Stunt

Jeep didn’t buy more billboards. It simply grabbed a roll of white tape and hijacked the city. By turning stairs,...

Ads/Instagram/Outdoor Advertising
Jun 10, 2026
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Turn Any Camera Roll Into Daily Content

Open your camera roll and it probably looks like this image: thousands of tiny thumbnails, random food pics, receipts, screenshots,...

Copywriting/Images/Advice
Jun 10, 2026
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Show Price Upfront: Sell More Pools

This ad does something most pool builders are too scared to do: it shows the pool and the price in...

Ads/Copywriting/Pricing
Jun 9, 2026
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Ramen Reinvented: 25g Protein, 230 Calories

This ad takes everything you think you know about instant ramen and flips it. Bright pink background, steamy noodles, and...

Ads/Make Your Own Swipe/Copywriting
Jun 9, 2026
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Buffer's API Landing Page

You already talk to AI all day, tossing it ideas and half-written captions. With Buffer’s API, that running conversation can...

Software/AI/Social Media
Jun 9, 2026
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Same Price Signs Convert Airport Shoppers

Airport stores usually scream one thing: you’re about to get ripped off. That’s why this simple Brooks Brothers sign is...

Ads/Make Your Own Swipe/Copywriting
Jun 8, 2026
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Copywriting Book Giveaway resulting in 5,722 entries

This Black Friday, instead of shoving another discount code in your face, we’re giving away the actual tools that built...

Copywriting/Design/Images
Jun 8, 2026
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Tesla Plaid: Ferrari Performance at 95k

This side‑by‑side image is brutal: a Tesla Model S Plaid staring down a Ferrari Luce like a budget assassin. Same...

Ads/Copywriting/Data
Jun 8, 2026
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Community Events Calendar From Austin's June Lineup

Austin’s June calendar is basically a swipe file of event hooks begging to be stolen. From “Blanco Lavender Festival” to...

Copywriting/Headlines/Advice
Jun 8, 2026
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Video

Win a Porsche by Catching an AI Mistake

Nothing snaps people to attention like: “Catch our AI slipping and win a Porsche 911 GT3 RS.” This promo takes...

Ads/Copywriting/Tweets
Jun 7, 2026
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Type Fast, Beat the Room, Win a Porsche

Type Fast, Beat the Room, Win a Porsche is what happens when a boring typing test gets a Fast &...

Ads/Copywriting/Design
Jun 7, 2026
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Video

Shiny Object Syndrome Is a Fortitude Problem

This reel nails why entrepreneurs keep chasing new ideas: not because they’re creative, but because they’re scared. The split image...

Instagram/Copywriting/Motivation
Jun 7, 2026

Command Palette

Search for a command to run...